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trade promotion optimization

A Guide to Making Your Brand’s Worst Enemy its Greatest Ally

Every CPG's Secret Weapon: Trade Promotion Strategy

How would you answer these questions? Do I know exactly what I’m spending on trade? What am I getting for my trade dollars? Is my trade budget helping me grow my business?  

“Manufacturers can tell you exactly how much they’re spending on salaries. They can tell you how much the contract packer is charging them to put their organic meat sauce in jars. They can tell you each lid for those jars costs 18.2 cents per case,” says, Fred Schroeder, President & CEO at Adesso. “But when it comes down to how much they’re spending on trade promotion? They have no idea. But they should.”

We invite you to request this eGuide, developed by New Hope Network to find out how natural products brands are wrangling trade spending, saving time and money and creating profit-fueling strategy.

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