Adesso Is The Leading Trade
Promotion
Effectiveness Provider
As former CPG executives (at major CPG & small NSO manufacturers) we have developed the most comprehensive and effective collection of trade systems and services in the industry.
We Focus on the SMB Market
Adesso proudly has NO clients on the Forbes Top 25 Food & Beverage List, because we focus exclusively on small and medium sized businesses.
We Are CPG Trade Experts
Unlike our competitors, who are software people, we are former Trade Experts from major CPG companies, so we know trade.
Trade Systems & Services
We have the most comprehensive and effective collection of trade Systems and Services in the industry developed by the TPE community of our clients and Adesso’s CPG Trade Experts.
We Have the Only
TPE Community
The Systems & Services re ect
the TPE Community addressing client needs at the annual Disney Conference, semi-annual meetings at our Rolling Meadows, IL HQ and the Sales Leadership Council.
Adesso’s Mission
To measurably, progressively, and systematically improve our clients’ trade promotion effectiveness
over the short and long term, through systems, services, community & fun.
Birds of a Feather Flock Together
What’s with the Flamingo?
Community Is A Huge Part of Flamingo Life
They live in large flocks for protection from predators. Just like small and medium sized CPG companies who can flock together to protect each other from retailers and Tier 1 predators.
Small and Medium Size CPG Manufacturers All Face Similar Stress
Managing trade promotion spending in general and trying to compete with the larger Tier 1 manufacturers, in particular, is very stressful.
Our Goal–Help Our Clients Reduce The Stress & “Relax”
So we had to not only help them “Manage” their trade spending (TPM), we needed to help make it more “Effective” – hence, Trade Promotion Effectiveness (TPE).
The TPE Community Was Created To Collaborate On Systems & Services
By collaborating on the most effective trade promotion strategies our collective “community” of clients could better compete with their respective category leaders.
And let’s face it, who looks at a flamingo and doesn’t think warm weather,
the beach, vacation, margaritas and relaxation!
Time to Bring in the Trade Experts
We Are Former CPG Trade Experts
THIS IS A MAJOR DIFFERENCE BETWEEN ADESSO AND OUR COMPETITION
We are former sales and trade executives from major CPG manufacturers and the Natural Specialty Organic industry. We’re not just software folks. We understand your issues – we experienced and dealt with them first hand every day.
We know trade, we know your pain, and we built our systems
and services to simplify and address your issues…
SO YOU CAN RELAX
