Rolling Meadows, IL. August 9, 2021 – We are proud to announce the initial successes of our Client Settlement Community, formed earlier this year to proactively address the challenges clients face when addressing MCBs/deductions. The community’s objective has been to share, review and improve upon existing processes and best practices in this strategic area in order to continue to improve upon Adesso’s offerings. With this as a foundation, Adesso leverages technology to dramatically reduce admin time for deduction management, specifically with distributors who have innumerable pages of deduction backup. With input from clients and key sales agency partners, major progress has been made, resulting in Adesso’s new Boardwalk Rapid Deduction Matching solution.
Boardwalk addresses the challenge of organizing and consolidating MCB/deduction backup, and simplifies finding the appropriate deal to match to each deduction. Specifically, distributor backup is sent to a secure FTP site, and deductions are automatically populated. Promotion deductions (typically > 75% of the deduction) are targeted based on customer, amount and date, which is a process that becomes more accurate over time with machine learning.
This solution enables clients to immediately:
- Reduce admin time (cited as over 93%) addressing settlements from the initial short-pay to the closing of the deal.
- Quickly collect the ‘low hanging fruit’ of repays, and eliminate double-dipped promotions, so they can move to deeper trade analysis and more effective promotions – benefiting both the clients’ business and their retail partners.
“This is breakthrough stuff,” said Tim Pantzlaff, Vice President of Client Effectiveness at Adesso Solutions. “I wish I had this when I was working on the client side in the natural-specialty area, and I am thrilled to work with this terrific community to develop this solution that dramatically reduces the administrative burden of deduction management for our clients!”
“We view our clients as key drivers for input into our solution; and it is truly their solution, as well as how we grow our business,” said Fred Schroeder, President & CEO at Adesso Solutions. “Additionally, we are extremely pleased to be working with our clients’ sales agency partners who have invaluable input and experience in this area.”
To learn more about Boardwalk and Adesso’s complete trade solution for natural-specialty CPG, please contact Karin Souren, Director of Marketing, at email@example.com or call 847.342.1095.
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