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trade promotion optimization

Adesso Continues to Build Senior Management Expertise

Acosta Executive Joins Adesso Leadership Team

This is fun stuff!


Rolling Meadows, IL. April 14, 2022 – Effective April 11, we have added Valerie Perry to the Adesso team as Vice President of Client Effectiveness. Most folks in the CPG industry know her from Acosta. For those who haven’t met her yet, Valerie brings 27 years of client onboarding, ‘order-to-cash’ processing, and trade promotion management experience along with a deep CPG knowledge base to Adesso. How cool is this! It is safe to say we are more than excited!

In addition, this enables Adesso to have Tim Pantzlaff become Vice President of Analysis & Solution Development. Tim’s experience leading our client facing team over this past year has led to a deep understanding of client needs and will provide our clients with the right functionality in releases moving forward. Tim’s analysis skills from SC Johnson, Smucker’s and most recently on the natural side, Traditional Medicinals are top-notch in the CPG space.

Adesso continues to provide clients with the most complete Trade Promotion Effectiveness solution for the small to midsize & natural-specialty market, the most complete training and unique outsourced administrative solution in the market, and fastest time to realized value in the industry. This is based on hundreds of years of experience, and a unique focus on a ‘community approach’ to our business with our clients.

This unique focus on industry expertise & experience enables our clients to drive our solution and what we do.

To learn more about Adesso and the Flamingo TPE, please contact Karin Souren, Director of Marketing, at or call 847.342.1095.

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