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Adesso Features Robust Smart Dashboards & AdessoU Training Program at Annual Collaborative Fall Client Conference

Rolling Meadows, IL. (October 10, 2018) – Adesso announced another successful client event, The ‘Trade Experts Council Conference’. As one of Adesso’s TPE Community events, it saw a 30% increase compared with last year, and an increasing representation of clients in the community.
This conference focused on 3 new initiatives, along with revealing the latest release, Summerland Key, and an in-depth and extensive session on system suggestions for Flamingo TPM, Adesso’s TPM system.
The new initiatives included:

  • The formal launch of the AdessoU training program, which has already trained over 200 Flamingo TPM client and broker partner users to-date across various aspects of the system, resulting in broader usage, effective change management and stronger partnerships.
  • The launch of the Smart Dashboards reporting platform, along with the various elements and ongoing plans.
  • The exclusive Sales Leadership Community, a share group for senior sales executives to address both trade spending best practices and discuss key industry opportunities relevant to SMB sales leaders.

“Our demonstration of Adesso’s Smart Dashboards reporting was a key session of the conference,” said Fred Schroeder, President & CEO. “Especially the resulting business benefit discussions for current usage and input into future enhancements, based on client needs for analyzing their business for improved trade effectiveness.”

Steve Huisenga, Vice President of Sales at American Pop Corn Company said, “The conference was informative, and I learned a lot as always. I am excited about Adesso’s new initiatives, particularly the Smart Dashboards for more robust reporting, and updates to the Offline Planner. The Sales Leadership Community is yet another great example of Adesso listening and providing expertise for SMBs to be more effective with trade. It is also great to share ideas and collaborate with other CPG manufacturers.”

About Adesso Solutions
Adesso Solutions is a leader in Trade Promotion Effectiveness for small to midsized CPG manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, and an active community for client collaboration.

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