Offering Trade Effectiveness Education through Webinar & Presentation
Rolling Meadows, IL. February 26, 2021 – We are excited to announce Adesso will join Natural Products Expo Virtual March 2-4 as a Premier Provider Event Sponsor. This event, Spark Brand Success, unites services providers and natural-specialty brands in the first Natural Products Expo Virtual event of the year. It is all about giving manufacturers the information and resources they need to thrive in 2021—and beyond.
Adesso’s participation includes the on-demand webinar, ‘How to master the art of trade spending to grow a healthy business’. It features guest speakers Thomas Huls, VP of Sales at Chosen Foods, as well as Denise Adamich, Controller at Once Upon A Farm. Both client-partners discuss how they have improved their trade promotion effectiveness and leverage trade spending for business growth, as well as continuously improve upon their deduction resolution process.
Adesso will also participate in the live presentation, ‘Trade Promotion Strategy: Brand Success Depends on it’, Tuesday afternoon. In this presentation we dig into where your trade dollars go, and what you can do to leverage this significant expense more strategically to build your brand and grow your business.
“Our team looks forward to participating in this virtual event next week,” said Fred Schroeder, President & CEO at Adesso Solutions. “Although I look forward to getting back to meeting with our natural-specialty manufacturer friends ‘live’ at Expo East in the fall, this event provides an opportunity for us to participate in a number of interesting sessions. Additionally, we will meet with manufacturers interested in learning more about how they can grow their business through strategic improvement of their trade spending.”