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Adesso Launches the “Venice Beach” Release of Their Flamingo TPM System

Rolling Meadows, IL (July 13, 2016) – Adesso is excited to announce the 8th product release to enhance the already leading edge Flamingo Trade Promotion Management (TPM) System. Venice Beach builds upon improvements initiated in the Santa Monica release in early 2016, and provides business benefits that include further user control and visibility, system restriction to enhance accuracy, as well as significant time-saving functionality.
“Adesso’s Flamingo Trade Management system is as a standard system,” said Fred Schroeder, President & CEO of Adesso Solutions. “When we add functionality to the product, every client in our TPE Community has access to it. These releases occur between 3 and 4 times each year, and are guided by user feedback and executive business discussions from our regular client conferences.” 
The updates in this release continue the journey to help Adesso’s clients gain greater visibility into their trade spending to maximize their Trade Promotion Effectiveness. In Venice Beach, multiple hierarchies can be added by the users throughout the application in a drag and drop fashion for greater reporting capabilities. With batch processing, they can also load their own files, or multiple files at the same time, and the alerts module provides the ability to manage the users’ own alerts for greater efficiency and safeguards. Enhancements to Deal functionality prevent many common user errors and provide greater control to enable users to work on multiple deductions simultaneously, add drill down and drill through reporting capabilities, and add reminders in Outlook, in addition to many visual improvements. Other new features include messaging within the system, the ability to check users’ online status, advanced search filters, color coding for easier reading, as well as a product that is supported by Google Chrome.
Idahoan Foods is a proud self-acclaimed “power user” of the Adesso system, an extremely active and collaborative member of the Adesso TPE Community, and one of the first to experience the benefits of the Venice Beach release. Promotions & Trade Spend Manager, Karen Prophet, states: “The Venice Beach release has once again enhanced our user experience, and provided us with ways in which we can further reduce deductions in a timely fashion. We want to continue to grow, which means our TPE system has to grow with us. We already can’t wait to see what Adesso has lined up for the fall product release!”
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages their long history and deep expertise in the industry and a unique suite of solutions, including a TPE community for client collaboration, an all-encompassing TPM (Trade Promotion Management) system on a cloud-based SaaS common platform (.Net), and unique consultative services to maximize the trade promotion effectiveness for the whole client community.

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