Adesso Continues to Build Senior Management Expertise

GreetingsFromAdesso-TPE-Community-2022

Acosta Executive Joins Adesso Leadership Team

This is fun stuff!

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Rolling Meadows, IL. April 14, 2022 – Effective April 11, we have added Valerie Perry to the Adesso team as Vice President of Client Effectiveness. Most folks in the CPG industry know her from Acosta. For those who haven’t met her yet, Valerie brings 27 years of client onboarding, ‘order-to-cash’ processing, and trade promotion management experience along with a deep CPG knowledge base to Adesso. How cool is this! It is safe to say we are more than excited!

In addition, this enables Adesso to have Tim Pantzlaff become Vice President of Analysis & Solution Development. Tim’s experience leading our client facing team over this past year has led to a deep understanding of client needs and will provide our clients with the right functionality in releases moving forward. Tim’s analysis skills from SC Johnson, Smucker’s and most recently on the natural side, Traditional Medicinals are top-notch in the CPG space.

Adesso continues to provide clients with the most complete Trade Promotion Effectiveness solution for the small to midsize & natural-specialty market, the most complete training and unique outsourced administrative solution in the market, and fastest time to realized value in the industry. This is based on hundreds of years of experience, and a unique focus on a ‘community approach’ to our business with our clients.

This unique focus on industry expertise & experience enables our clients to drive our solution and what we do.

To learn more about Adesso and the Flamingo TPE, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com or call 847.342.1095.

Address Distributor Deduction Backup…in a Day…with Boardwalk!

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Adesso Boardwalk Flyer
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Are you tired of sorting through pages and pages of distributor deduction backup?

Well, you’re not alone!

We’ve therefore added new functionality, our Boardwalk solution, that replaces the manual process with an incredibly simply process that cuts your admin time by +93%!
Download the flyer for more details, or contact us to have a quick conversation!

Adesso’s Re-Invented Boardwalk Solution To Boost Beekeeper’s Naturals Deduction Settlement

Beekeeper's Naturals Joins Adesso

Beekeeper's Naturals Joins Adesso

Rolling Meadows, IL. October 4, 2021

We are pleased to welcome Beekeeper’s Naturals of Toronto, Canada, to our community of CPG client partners. Beekeeper’s Naturals is reinventing your medicine cabinet with natural products that boost your immunity, wellness, energy, and focus. Similarly, Adesso’s reinvented deduction settlement solution, Boardwalk, will soon boost the company’s ability to rapidly and effectively manage distributor deductions.

The newest addition to Adesso’s Flamingo TPM solution, Boardwalk, cuts +93% off deduction admin time by addressing the challenge of organizing and consolidating many pages of MCB/deduction backup, auto-creates a deduction in the system, then simplifies finding the appropriate deal to match to each deduction.

Beekeeper's Naturals“We look forward to working with Adesso and getting out in front of our distributor deductions,” said Natasha Trulli, Controller at Beekeeper’s Naturals. “Our team is excited to get started, and to being part of the Adesso TPE Community.”

“Our team is extremely excited to begin our partnership with Beekeeper’s Naturals,” said Rich Jones, EVP of Technology at Adesso Solutions. “Boardwalk is a powerful addition to the Flamingo TPM solution, and it will quickly enable Beekeeper’s Naturals to save a ton of time on deduction resolution.”

To learn more about Boardwalk and Adesso’s complete trade solution for natural-specialty CPG, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com or call 847.342.1095.

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Explore Cuisine Powers their Trade & Deduction Management With Adesso’s Redefined & Simplified TPM Solution

Explore Cuisine Greetings from Red Bank

Explore Cuisine Greetings from Red Bank

Rolling Meadows, IL. September 24, 2021

We are excited to welcome Explore Cuisine of Red Bank, New Jersey to the Adesso Client Community.  Their natural, organic and gluten-free pastas power and add fuel to your healthy lifestyle. Similarly, Adesso’s Flamingo TPM solution now powers Explore Cuisine’s trade promotions with visibility into spending at direct and indirect customers, as well as dramatically reduced admin time for trade planning and deduction resolution.

With a solid background in the CPG industry, the Explore Cuisine team selected Adesso based on key differentiators within the industry. Most significantly, Adesso’s redefined and simplified standard solution includes the recently updated Annual Planner – a huge time-saver for trade planning, as well as the new Boardwalk solution, which cuts +93% off deduction admin time by addressing the challenge of organizing and consolidating MCB/deduction backup, then simplifies finding the appropriate deal to match to each deduction. Additionally, selecting Adesso means having a solution partner with a lifetime of industry experience who is exclusively focused on the client’s long-term growth plan, and offers unique System Effectiveness Services that ensure success through quick setup, system admin, ongoing training, and usage & performance diagnostics.

Explore Cuisine Logo“We’re thrilled to be onboard with Adesso,” said Jim Magner, VP of Sales at Explore Cuisine. “Having a trade solution that manages our entire trade process will be a game-changer for us. We are especially excited about the Annual Planner and the Boardwalk solution, as these will reduce our admin time tremendously and enable us to analyze spending in all channels to leverage trade for strategic growth.”

“Welcoming Explore Cuisine is exciting for our TPE Client Community,” said Fred Schroeder, President & CEO at Adesso Solutions. “Their team’s industry experience will be an asset through their input into the ongoing evolution of the solution.”

To learn more about Boardwalk and Adesso’s complete trade solution for natural-specialty CPG, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com or call 847.342.1095.

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Adesso’s Redefined Trade Planning & Deduction Management Enable Unprecedented Time-Savings

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Redefined Trade Planning and Deduction Management

Rolling Meadows, IL. September 21, 2021 – We are beyond excited to announce the recent successes enabled by the Flamingo TPM redefined trade planning and deduction management solutions, which are enabling unprecedented time-savings for Adesso’s client community.

Adesso’s new Annual Planner, which is completely integrated into the Flamingo TPM solution, simplifies and streamlines annual and semi-annual planning, eliminating any need for dual entry of plans, enabling scenario planning, and essentially avoiding the need to input individual deals again! This enables both the CPG manufacturer sales team, along with their sales agency partners, to significantly reduce administrative time and instead allow for deeper analysis into the trade plans and results. An entire trade plan that once took a day or two, is now done in just an hour or two!

On the settlement side, Adesso’s new Boardwalk solution addresses the challenge of organizing and consolidating MCB/deduction backup, and simplifies finding the appropriate deal to match to each deduction within Flamingo TPM. Specifically, distributor backup is sent to a secure FTP site, and deductions are automatically populated. Promotion deductions, which are typically > 75% of the deduction, are targeted based on customer, amount and date, which is a process that becomes more accurate over time with machine learning.

This solution enables clients to immediately:

  • Reduce admin time (most recently cited as over 93%) addressing settlements from the initial short-pay to the closing of the deal.
  • Quickly collect the ‘low hanging fruit’ of repays, and eliminate double-dipped promotions, so they can move to deeper trade analysis and more effective promotions – benefiting both the clients’ business and their retail partners.

“Technology – is and always will – be the cornerstone of what we offer,” said Rich Jones, EVP of Technology at Adesso Solutions. “I have been part of trade and deduction management since Adesso’s inception in 2002, and I have never seen anything like our recent developments with the Annual Planner and the Boardwalk solution. It really is exciting, and we’re grateful for our client-partners whose input was an integral part of this innovation!”

For additional information, we invite you to visit us online at https://AdessoSolutions.com, or contact Karin Souren, Director of Marketing directly at ksouren@adesso-solutions.com or 847-342-1095 x4031.

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Client Settlement Community Estimates Boardwalk Reduces MCBs/Deductions Admin Time by 93%+

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Adesso Solutions Rolling Meadows, IL. August 9, 2021 – We are proud to announce the initial successes of our Client Settlement Community, formed earlier this year to proactively address the challenges clients face when addressing MCBs/deductions. The community’s objective has been to share, review and improve upon existing processes and best practices in this strategic area in order to continue to improve upon Adesso’s offerings. With this as a foundation, Adesso leverages technology to dramatically reduce admin time for deduction management, specifically with distributors who have innumerable pages of deduction backup. With input from clients and key sales agency partners, major progress has been made, resulting in Adesso’s new Boardwalk Rapid Deduction Matching solution. Boardwalk addresses the challenge of organizing and consolidating MCB/deduction backup, and simplifies finding the appropriate deal to match to each deduction. Specifically, distributor backup is sent to a secure FTP site, and deductions are automatically populated. Promotion deductions (typically > 75% of the deduction) are targeted based on customer, amount and date, which is a process that becomes more accurate over time with machine learning. This solution enables clients to immediately:
  • Reduce admin time (cited as over 93%) addressing settlements from the initial short-pay to the closing of the deal.
  • Quickly collect the ‘low hanging fruit’ of repays, and eliminate double-dipped promotions, so they can move to deeper trade analysis and more effective promotions – benefiting both the clients’ business and their retail partners.
“This is breakthrough stuff,” said Tim Pantzlaff, Vice President of Client Effectiveness at Adesso Solutions. “I wish I had this when I was working on the client side in the natural-specialty area, and I am thrilled to work with this terrific community to develop this solution that dramatically reduces the administrative burden of deduction management for our clients!” “We view our clients as key drivers for input into our solution; and it is truly their solution, as well as how we grow our business,” said Fred Schroeder, President & CEO at Adesso Solutions. “Additionally, we are extremely pleased to be working with our clients’ sales agency partners who have invaluable input and experience in this area.” To learn more about Boardwalk and Adesso’s complete trade solution for natural-specialty CPG, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com or call 847.342.1095.

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Adesso Solutions Launches ‘Boardwalk’ Re-Imagined Deduction Settlement Solution

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Adesso-Boardwalk

Uniquely Addressing the Needs of Natural-Specialty Manufacturers

Rolling Meadows, IL. July 19, 2021 – We are excited to announce the launch of Adesso’s brand new ‘Boardwalk’ solution, which addresses Rapid Deduction Matching and backup downloading, specifically for distributors such as KeHE and UNFI. Over the past few months, we have invested significant development time to enhance our solutions to specifically add functionality that makes Flamingo the only solution that completely meets the unique needs of natural-specialty manufacturers. Adesso’s Boardwalk Rapid Deduction Matching solution addresses manufacturers’ deduction documents in two key areas to reduce time spent getting the distributor backup data into the system:
  1. Leverages Optical Character Recognition (OCR) to facilitate adding deduction, trade, and other pertinent documentation to populate key fields.
  2. Leverages Artificial Intelligence (AI) to narrow the scope of the open and pertinent deductions to address and reduce search time.
With the combination of Flamingo TPM and the Boardwalk Rapid Deduction Matching solutions, manufacturers benefit from a best-in-class deductions process and solution for the Natural-Specialty channel that enables them and their sales agency partners to clear deductions more quickly and accurately than any other solution available. “You will reduce admin time, often by 50%,” said Fred Schroeder, President & CEO at Adesso Solutions. “Boardwalk enables you to rapidly address settlements – from the initial short-pay to the closing of the deal; enabling you to quickly collect the ‘low hanging fruit’ of repays, so your team can move to deeper trade analysis and more effective promotions – benefiting both your business, and your retail partners.” To learn more about Boardwalk and Adesso’s complete trade solution for natural-specialty CPG, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com.

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Adesso Invites Clients to Go Beyond the Sea of Trade Information

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Adesso Solution
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Exploring Trade Opportunities at TPE Client Community Fall Conference in Disney

Rolling Meadows, IL. June 21, 2021 – We are extremely excited to announce our upcoming TPE Client Community conference will take place Tuesday, September 7 through Thursday, September 9 at Disney’s Yacht Club Resort and Convention Center in Lake Buena Vista, Florida. This conference offers business leaders and executives in sales, finance & trade marketing, targeted field sales users & finance administrators, as well as key sales agents / broker partners the opportunity to discuss industry issues and collective challenges within trade. “As a more recent client, the conferences I have attended proved extremely informative in understanding the system’s capabilities and best practices,” said Tom Huls, Chief Sales Officer at Chosen Foods. “With the new syndicated data and Annual Planner functionality, this is another key time for this event. I do love how much the Adesso Team seeks feedback. It just does not happen at other 3rd party system providers. This is a must-attend event for Chosen Foods!” The conference will provide invaluable networking opportunities, along with numerous conference sessions that will include presentations, client-led success sharing, and interactive workshops, with major session topics to include:
  • Detailed review and discussions around the Lighthouse Retailer Analysis & Effectiveness solution, which addresses the sea of trade information, and brings in Integrated Trade & Consumption Analysis, Customer Volume & Financial Analysis, and Warehouse Withdrawals.
  • Trade planning discussions, with in-depth review of the new Annual Planner and opportunities to improve strategic trade planning.
  • Workshops around Natural-Specialty trade strategy development, including topics such as annual trade planning, deduction management processes, broker involvement, and warehouse withdrawals.
  • Exploration of how to leverage the Smart Dashboards analysis and reporting BI tool for deeper analysis and strategic business growth.
“I’ve attended quite a few of Adesso’s client conferences,” said Steve Huisenga, Vice President of Sales at American Pop Corn Company. “And everything from the networking to the discussions around new system functionality and business process improvements has made these events both educational and beneficial for Jolly Time. They listen to our needs and opportunities and take action – these conferences are a key part of that. They are extremely beneficial and address it in a fun, positive environment.” For additional information, we invite you to visit us online at https://AdessoSolutions.com, or contact Karin Souren, Director of Marketing directly at ksouren@adesso-solutions.com or 847-342-1095 x4031.

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Adesso Launches New Annual Planner

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Adesso Launches New Annual PlannerMajor Time-Saver, Enabling Clients to Turn Their Admin Time into Trade Analysis

Rolling Meadows, IL. April 19, 2021 – We are extremely excited to announce the launch of Adesso’s new Annual Planner, which will simplify and streamline annual / semi-annual planning, avoid any dual entry of plans, enable scenario planning, and essentially avoid the need to input individual deals again. This will enable both the CPG manufacturer sales team, along with their sales agency partners, to significantly reduce administrative time and instead allow for deeper analysis into the trade plans and results. 

This is another visible result of working closely with the client community, and based on recommendations, there will be two versions of the planner for clients to choose from – making the Annual Planner a simple transition from the Excel planners field sales managers have used for years.

Some of the major features include:

  • Extremely simple to use.
  • Flexibility to hide, rearrange, or eliminate columns to create a tailored view that best suits the user.
  • Planning by promoted groups, or by SKU if needed for new items.
  • Supports top-down or bottom-up forecast, with volume rollups in a table.
  • The ability to compare planning scenarios, and compare to current plan across a variety of KPI’s.
  • Detailed metrics around retailer price and margin, including distributor upcharges.
  • Improved copy functions, by individual deal or the entire plan, from one year to the next with automatic date changes.
  • Improved approval processes for accountability.
  • Ability to easily integrate new clients’ spreadsheet planners; eliminating the need to key in deals.

“Our clients may never need to enter a deal again,” said Fred Schroeder, President & CEO at Adesso Solutions. “This flexible Annual Planner is a major time-saver with immediate analytical benefits – both for existing clients and their broker partners, as well as new clients as they join the Adesso Community.”

For additional information, we invite you to visit us online at https://AdessoSolutions.com, or contact Karin Souren, Director of Marketing directly at ksouren@adesso-solutions.com or 847-342-1095 x4031.

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100% Money Back Guarantee

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Realize Spreadsheets Aren’t Ideal for Managing Trade, But Think You’re Too Small to Invest in a Trade Solution?

Based on a recent case study, having one system of truth enabled Adesso’s client, Once Upon a Farm, visibility, controls and significant savings that aided to their rapid business growth. Among their results were repays in unauthorized deductions, as well as the discovery of thousands of dollars in ‘double-dipping’.

We are therefore so confident we can help you identify opportunities to improve trade and deduction management to realize savings equivalent of 5 years of Adesso subscription within year-1 that if you don’t, we’ll refund your year-1 subscription fee!

Would you like to know more about the proven & immediate ROI?

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Details

  1. To qualify, your company revenue is under $30M.
  2. You agree to follow the 4-step process & best practices.
  3. We work together proactively to maximize system usage & identify opportunities.
  4. If you do not gain enough opportunities to improve trade (as identified through Compass*) to pay for 5 years of subscription, we refund the year-1 subscription.

What is Compass?

CompassCompass is an Adesso service that offers clients ongoing in-depth analysis of their Flamingo system to assist in their understanding of how to enhance system usage, as well as identify opportunities for strategic improvement of trade performance, all with the objective of leveraging trade for strategic business growth.