Adesso Invites Clients to ‘Relax in a Different World’

Adesso Invites Clients to ‘Relax in a Different World’

Addressing Inflation Through Trade at The Fall Community Conference

Rolling Meadows, IL. August 15, 2022 – Back from a 3-year hiatus due to recent travel restrictions and concerns, we are excited to announce Adesso’s in-person TPE Community client conference in our HQ office & Training Center, Tuesday 10/25 through Thursday 10/27.  This conference will focus on clients’ increased need for deeper trade analysis & more accurate forecasting resulting from cost issues and pricing concerns caused by the current environment.

The overarching theme will be ‘Relax in a Different World’, and the agenda & interactive workshops are once again driven by participating clients’ needs & ongoing requests, including sessions such as:

  • How Adesso’s solutions enable clients to relax about trade in this different world created by recent changes to costs, pricing & product scarcity, making their lives easier by addressing post inflation through strategic trade planning & analysis.
  • Client input into Flamingo Smart Dashboards new analyses to include: deeper analysis of customer profitability, forecasting accuracy post price increases, competitive reaction, pricing vs. trade, trade spending accountability, addressing erosion of non-promoted volume, to name a few.
  • Adesso’s analysis opportunities through various delivery vehicles such as Adesso’s  Data Tubes, other BI driven reporting, as well as tailoring of existing analyses & reporting.
  • An in-depth session to review recent updates to the revolutionary Annual Planner.
  • Various client presentations on topics such as warehouse withdrawals and a new forecasting tool.
  • A workshop specific to natural-specialty clients to review the Boardwalk Deduction Settlement solution for the 2 key distributors in the space & the deductions they challenge these clients to address.
  • Productive & fun networking sessions for industry best practices sharing.

Steve Huisenga, VP of Sales at American Pop Corn Company said, “I’ve attended quite a few of Adesso’s client conferences. And everything from the networking to the discussions around new system functionality and business process improvements has made these events both educational and beneficial for Jolly Time, so our team will be there!  They listen to our needs and opportunities and take action – these conferences are a key part of that. They are extremely beneficial and address it in a fun, positive environment.”

“We are beyond excited to already have a number of confirmed client attendees,” said Fred Schroeder, President & CEO at Adesso Solutions. “Our team has missed these fun & highly productive conferences, and it turns out our clients are equally excited to get back together!”

To learn more about Adesso, the Flamingo TPE solution, or the upcoming client conference, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com or call 847.342.1095.

Michelle Hill, Senior Director Trade Marketing Joins Adesso’s Flock!

Announcing an Exciting Addition to our Adesso Team!

Rolling Meadows, IL. June 30, 2022 – Effective May 23, 2022, we have added Michelle Hill to the Adesso team as the Senior Director of Trade Marketing. Michelle has nearly 30 years of experience in the Natural Specialty and CPG industry.  Her experience includes companies such as Nonni’s Foods, Pinnacle Foods, and Tyson Foods.  She brings a wealth of knowledge to Adesso in customer business planning, trade marketing, and revenue management.  Please join us in welcoming her to the Adesso flock!

Based on hundreds of years of experience, senior CPG team members, and our unique focus on a ‘community approach’ to our business with our clients, Adesso continues to provide clients with the most complete Trade Promotion Effectiveness solution in the market!  With our focus on small to midsize natural-specialty companies, we have the trade experts to offer you the most complete training and unique outsourced administrative solution in the market.  Think of us as your trade marketing department.  We are ready to help you relax about your trade!

“I’ve been in the industry for almost 30 years and Adesso’s state of the art solution is the coolest thing!  That’s why I’m here!” Michelle said. “I’m going to be working with people that know the industry inside out, and clients who love our solution, people and culture!”

To learn more about Adesso and the Flamingo TPE, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com or call 847.342.1095.

Five Emerging Natural Products Companies Among Many Who ‘Get’ the Value of a Trade Solution & Are Taking Action Now

Rolling Meadows, IL. June 9, 2022 – We are extremely proud to announce the addition of five new emerging natural products companies who have joined the Adesso TPE Community!  We welcome Daily Crunch Snacks, Farin’UP USA, Flackers, Lisa’s 1973, and OLYRA Foods – adding to the natural brands we help relax: amazing superfood infused sprouted nuts snacks, quick & easy premium baking and breakfast mixes, delicious nutrient-rich Flaxseed crackers and seed crisps, ultra-clean dressings, as well as organic & nutritious breakfast biscuits.

Although manufacturers typically understand the need to better manage trade spending, the number two expense item on their P&L, they are now beginning to recognize that waiting to act only postpones the year-1 savings, and the opportunity to use trade dollars more strategically to grow their business. 

Flamingo TPE addresses all opportunity areas within trade spending and deductions for emerging CPG companies. With a new setup process that guides the clients through a logical journey, the connection to QuickBooks is quick, and Adesso’s new Setup Wizard takes all the stress out of getting the key information into the solution to be live and gaining value from their investment. Additionally, it enables Adesso’s Client Effectiveness team to work closely with each partner to ensure that each step was successful and that they are ready to proceed with the next. 

“We’ve focused extensively on the natural segment over the last 10 years from a solution and process perspective, and more and more companies understand the importance and urgency to address trade,” said Fred Schroeder, President & CEO at Adesso Solutions. “We look forward to assisting these five new clients and sharing their results with the community.”

To learn more about Flamingo TPE and our thorough, rapid approach for emerging natural products companies, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com or call 847.342.1095.

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Address Distributor Deduction Backup…in a Day…with Boardwalk!

Adesso
Adesso Boardwalk Flyer
Click to Download

Are you tired of sorting through pages and pages of distributor deduction backup? Boardwalk can help!

 
Our Boardwalk solution, that replaces the manual process with an incredibly simply process, cuts your admin time by +93%!
 

Download the flyer for more details, contact us, or message us on LinkedIn to have a quick conversation!

Adesso’s Re-Invented Boardwalk Solution To Boost Beekeeper’s Naturals Deduction Settlement

Beekeeper's Naturals Joins Adesso

Rolling Meadows, IL. October 4, 2021

We are pleased to welcome Beekeeper’s Naturals of Toronto, Canada, to our community of CPG client partners. Beekeeper’s Naturals is reinventing your medicine cabinet with natural products that boost your immunity, wellness, energy, and focus. Similarly, Adesso’s reinvented deduction settlement solution, Boardwalk, will soon boost the company’s ability to rapidly and effectively manage distributor deductions.

The newest addition to Adesso’s Flamingo TPM solution, Boardwalk, cuts +93% off deduction admin time by addressing the challenge of organizing and consolidating many pages of MCB/deduction backup, auto-creates a deduction in the system, then simplifies finding the appropriate deal to match to each deduction.

Beekeeper's Naturals“We look forward to working with Adesso and getting out in front of our distributor deductions,” said Natasha Trulli, Controller at Beekeeper’s Naturals. “Our team is excited to get started, and to being part of the Adesso TPE Community.”

“Our team is extremely excited to begin our partnership with Beekeeper’s Naturals,” said Rich Jones, EVP of Technology at Adesso Solutions. “Boardwalk is a powerful addition to the Flamingo TPM solution, and it will quickly enable them to save a ton of time on deduction resolution.”

To learn more about Boardwalk and Adesso’s complete trade solution for natural-specialty CPG, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com or call 847.342.1095.

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Explore Cuisine Powers their Trade & Deduction Management With Adesso’s Redefined & Simplified TPM Solution

Explore Cuisine Greetings from Red Bank

Rolling Meadows, IL. September 24, 2021

We are excited to welcome Explore Cuisine of Red Bank, New Jersey to the Adesso Client Community.  Their natural, organic and gluten-free pastas power and add fuel to your healthy lifestyle. Similarly, Adesso’s Flamingo TPM solution now powers Explore Cuisine’s trade promotions with visibility into spending at direct and indirect customers, as well as dramatically reduced admin time for trade planning and deduction resolution.

With a solid background in the CPG industry, the Explore Cuisine team selected Adesso based on key differentiators within the industry. Most significantly, Adesso’s redefined and simplified standard solution includes the recently updated Annual Planner – a huge time-saver for trade planning, as well as the new Boardwalk solution, which cuts +93% off deduction admin time by addressing the challenge of organizing and consolidating MCB/deduction backup, then simplifies finding the appropriate deal to match to each deduction. Additionally, selecting Adesso means having a solution partner with a lifetime of industry experience who is exclusively focused on the client’s long-term growth plan, and offers unique System Effectiveness Services that ensure success through quick setup, system admin, ongoing training, and usage & performance diagnostics.

Explore Cuisine Logo“We’re thrilled to be onboard with Adesso,” said Jim Magner, VP of Sales at Explore Cuisine. “Having a trade solution that manages our entire trade process will be a game-changer for us. We are especially excited about the Annual Planner and the Boardwalk solution, as these will reduce our admin time tremendously and enable us to analyze spending in all channels to leverage trade for strategic growth.”

“Welcoming Explore Cuisine is exciting for our TPE Client Community,” said Fred Schroeder, President & CEO at Adesso Solutions. “Their team’s industry experience will be an asset through their input into the ongoing evolution of the solution.”

To learn more about Boardwalk and Adesso’s complete trade solution for natural-specialty CPG, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com or call 847.342.1095.

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Flamingo TPM Redefines Trade Planning & Deduction Management

Adesso-Redefined-Trade-Planning-And-Deduction-Management

Rolling Meadows, IL. September 21, 2021 – We are beyond excited to announce the recent successes enabled by the Flamingo TPM redefined trade planning and deduction management solutions, which are enabling unprecedented time-savings for Adesso’s client community.

Adesso’s new Annual Planner, which is completely integrated into the Flamingo TPM solution, simplifies and streamlines annual and semi-annual planning, eliminating any need for dual entry of plans, enabling scenario planning, and essentially avoiding the need to input individual deals again! This enables both the CPG manufacturer sales team, along with their sales agency partners, to significantly reduce administrative time and instead allow for deeper analysis into the trade plans and results. An entire trade plan that once took a day or two, is now done in just an hour or two!

On the settlement side, Adesso’s new Boardwalk solution addresses the challenge of organizing and consolidating MCB/deduction backup, and simplifies finding the appropriate deal to match to each deduction within Flamingo TPM. Specifically, distributor backup is sent to a secure FTP site, and deductions are automatically populated. Promotion deductions, which are typically > 75% of the deduction, are targeted based on customer, amount and date, which is a process that becomes more accurate over time with machine learning.

This solution enables clients to immediately:

  • Reduce admin time (most recently cited as over 93%) addressing settlements from the initial short-pay to the closing of the deal.
  • Quickly collect the ‘low hanging fruit’ of repays, and eliminate double-dipped promotions, so they can move to deeper trade analysis and more effective promotions – benefiting both the clients’ business and their retail partners.

“Technology – is and always will – be the cornerstone of what we offer,” said Rich Jones, EVP of Technology at Adesso Solutions. “I have been part of trade and deduction management since Adesso’s inception in 2002, and I have never seen anything like our recent developments with the Annual Planner and the Boardwalk solution. It really is exciting, and we’re grateful for our client-partners whose input was an integral part of this innovation!”

For additional information, we invite you to visit us online at https://AdessoSolutions.com, on LinkedIn or contact Karin Souren, Director of Marketing directly at ksouren@adesso-solutions.com or 847-342-1095 x4031. 

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Client Settlement Community Estimates Boardwalk Reduces MCBs/Deductions Admin Time by 93%+

Adesso

Rolling Meadows, IL. August 9, 2021 – We are proud to announce the initial successes of our Client Settlement Community, formed earlier this year to proactively address the challenges clients face when addressing MCBs/deductions. The community’s objective has been to share, review and improve upon existing processes and best practices in this strategic area in order to continue to improve upon Adesso’s offerings. With this as a foundation, Adesso leverages technology to dramatically reduce admin time for deduction management, specifically with distributors who have innumerable pages of deduction backup. With input from clients and key sales agency partners, major progress has been made, resulting in Adesso’s new Boardwalk Rapid Deduction Matching solution.

Boardwalk addresses the challenge of organizing and consolidating MCB/deduction backup, and simplifies finding the appropriate deal to match to each deduction. Specifically, distributor backup is sent to a secure FTP site, and deductions are automatically populated. Promotion deductions (typically > 75% of the deduction) are targeted based on customer, amount and date, which is a process that becomes more accurate over time with machine learning.

This solution enables clients to immediately:

  • Reduce admin time (cited as over 93%) addressing settlements from the initial short-pay to the closing of the deal.
  • Quickly collect the ‘low hanging fruit’ of repays, and eliminate double-dipped promotions, so they can move to deeper trade analysis and more effective promotions – benefiting both the clients’ business and their retail partners.

“This is breakthrough stuff,” said Tim Pantzlaff, Vice President of Client Effectiveness at Adesso Solutions. “I wish I had this when I was working on the client side in the natural-specialty area, and I am thrilled to work with this terrific community to develop this solution that dramatically reduces the administrative burden of deduction management for our clients!”

“We view our clients as key drivers for input into our solution; and it is truly their solution, as well as how we grow our business,” said Fred Schroeder, President & CEO at Adesso Solutions. “Additionally, we are extremely pleased to be working with our clients’ sales agency partners who have invaluable input and experience in this area.”

To learn more about Boardwalk and Adesso’s complete trade solution for natural-specialty CPG, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com, visit us on LinkedIn, or call 847.342.1095.

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Boardwalk Re-Imagined Deduction Settlement – Join a Webinar

Adesso

Would You Like to Cut Deductions Admin Time by 93%?

Wouldn’t it be nice if you could automate the traditionally manual and time-consuming step of bringing trade documents and data, such as contracts and deduction backup documents into the TPM system?

We Have Now Made This Quick & Easy!

So, What Is

Adesso

Addresses the challenge of organizing and consolidating MCB/deduction backup, and simplifies finding the appropriate deal.

Adesso

Deduction backup documents, from distributors such as UNFI/KeHE, are sent to a secure FTP site, and deductions are populated.

Adesso

Promotion deductions (typically > 75% of the deduction) are targeted based on customer, amount and date, which becomes more accurate over time.

Adesso
“Technology is the cornerstone at Adesso, and we continue to enhance our solutions based on feedback from our client community. We developed the Boardwalk Re-Imagined Deduction Settlement solution  based on client and not-yet client suggestions, and is a key offering that will impact efficiency and business process among our client community.” Rich Jones, EVP of Technology Adesso Solutions

How It Works...

We Simplify & Automate Your Settlement Process!

You, or your broker partner, simply upload your emailed or downloaded backup from your distributor into a central location within the Flamingo system.

Boardwalk reads your images and finds the best matches for the backup, based on invoice #, check #, and deduction amount; then recommends which promotions to match each deduction, significantly narrowing the scope so all you need to do is approve or update the recommendation to the appropriate deduction and then finalize the settlement.

Would you like to know more?

Join us for a half hour webinar to review Boardwalk — our newest solution that can help you reduce your MCB/deduction settlement time by 93% or more!

Boardwalk Benefits You,
Your Sales Agency Partners
& Your Retailers

Boardwalk BenefitsReduce admin time (most recently cited as over 93%) addressing settlements from the initial short-pay to the closing of the deal. Boardwalk BenefitsQuickly collect the ‘low hanging fruit’ of repays, and eliminating double-dipped promotions so you can move to deeper trade analysis and more effective promotions – benefiting both your business and your retail partners.

Adesso Solutions Launches ‘Boardwalk’ Re-Imagined Deduction Settlement Solution

Adesso

Uniquely Addressing the Needs of Natural-Specialty Manufacturers

Rolling Meadows, IL. July 19, 2021 – We are excited to announce the launch of Adesso’s brand new ‘Boardwalk’ solution, our Rapid Deduction Matching System and backup downloading, specifically for distributors such as KeHE and UNFI. Over the past few months, we have invested significant development time to enhance our solutions to specifically add functionality that makes Flamingo the only solution that completely meets the unique needs of natural-specialty manufacturers.

Adesso’s Boardwalk Rapid Deduction Matching solution addresses manufacturers’ deduction documents in two key areas to reduce time spent getting the distributor backup data into the system:

  1. Leverages Optical Character Recognition (OCR) to facilitate adding deduction, trade, and other pertinent documentation to populate key fields.
  2. Leverages Artificial Intelligence (AI) to narrow the scope of the open and pertinent deductions to address and reduce search time.

With the combination of Flamingo TPM and the Boardwalk Rapid Deduction Matching solutions, manufacturers benefit from a best-in-class deductions process and solution for the Natural-Specialty channel that enables them and their sales agency partners to clear deductions more quickly and accurately than any other solution available.

“You will reduce admin time, often by 50%,” said Fred Schroeder, President & CEO at Adesso Solutions. “Boardwalk enables you to rapidly address settlements – from the initial short-pay to the closing of the deal; enabling you to quickly collect the ‘low hanging fruit’ of repays, so your team can move to deeper trade analysis and more effective promotions – benefiting both your business, and your retail partners.”

To learn more about Boardwalk and Adesso’s complete trade solution for natural-specialty CPG, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com. Visit Adesso on LinkedIn here.

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