Bare Bones Selects Adesso’s Flamingo TPE to Optimize Trade Results & Save Trade Management Time

Bare Bones BrothRolling Meadows, IL. December 1, 2022 – We are excited to welcome Barebones Ventures, LLC, a San Diego-based food company and tastemaker of healthy pantry staples for cooking & sipping, to Adesso’s client community. As a leading innovator in the bone broth space, the company offers a full line of nourishing broth products in traditional liquid and instant powder formats.

Being able to analyze promotion effectiveness to enable continual strategic improvement of promotion planning was a key objective of Bare Bones, typically one of the main challenges CPG manufacturers experience when initially managing trade using spreadsheets. The Bare Bones team selected Adesso’s Flamingo TPE solution as it will immediately enable full visibility into their trade spending and significant time savings when settling deductions.  Additionally, having all trade data in the system ultimately leads to powerful analysis, which empowers their team to optimize trade spending for improved results.

Katherine Harvey, Cofounder & CEO at Bare Bones said, “Trade spend in this industry is notoriously difficult to control and leverage effectively, so we’re excited to partner with Adesso, a solution provider that understands the natural products space. I’m confident their tools will enable us to drill down to analyze and understand exactly what we are spending, and where we can improve promotion effectiveness to grow the business.”

“Our Client Effectiveness team is passionate about our client partners’ success, and we have been working closely with the Bare Bones team to guide them through their setup process,” said Claudia Winegar, Sr. Director of Client Effectiveness at Adesso. “We were excited for another rapid setup & assisting them in making a significant change to their business very quickly. That is our mission here.”

To learn more about Flamingo TPE, Adesso’s complete trade solution for natural-specialty & small-midsized CPG, please contact us at info@adesso-solutions.com or AdessoSolutions.com/Contact.

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Five Emerging Natural Products Companies Among Many Who ‘Get’ the Value of a Trade Solution & Are Taking Action Now

Rolling Meadows, IL. June 9, 2022 – We are extremely proud to announce the addition of five new emerging natural products companies who have joined the Adesso TPE Community!  We welcome Daily Crunch Snacks, Farin’UP USA, Flackers, Lisa’s 1973, and OLYRA Foods – adding to the natural brands we help relax: amazing superfood infused sprouted nuts snacks, quick & easy premium baking and breakfast mixes, delicious nutrient-rich Flaxseed crackers and seed crisps, ultra-clean dressings, as well as organic & nutritious breakfast biscuits.

Although manufacturers typically understand the need to better manage trade spending, the number two expense item on their P&L, they are now beginning to recognize that waiting to act only postpones the year-1 savings, and the opportunity to use trade dollars more strategically to grow their business. 

Flamingo TPE addresses all opportunity areas within trade spending and deductions for emerging CPG companies. With a new setup process that guides the clients through a logical journey, the connection to QuickBooks is quick, and Adesso’s new Setup Wizard takes all the stress out of getting the key information into the solution to be live and gaining value from their investment. Additionally, it enables Adesso’s Client Effectiveness team to work closely with each partner to ensure that each step was successful and that they are ready to proceed with the next. 

“We’ve focused extensively on the natural segment over the last 10 years from a solution and process perspective, and more and more companies understand the importance and urgency to address trade,” said Fred Schroeder, President & CEO at Adesso Solutions. “We look forward to assisting these five new clients and sharing their results with the community.”

To learn more about Flamingo TPE and our thorough, rapid approach for emerging natural products companies, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com or call 847.342.1095.

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Address Distributor Deduction Backup…in a Day…with Boardwalk!

Adesso
Adesso Boardwalk Flyer
Click to Download

Are you tired of sorting through pages and pages of distributor deduction backup? Boardwalk can help!

 
Our Boardwalk solution, that replaces the manual process with an incredibly simply process, cuts your admin time by +93%!
 

Download the flyer for more details, contact us, or message us on LinkedIn to have a quick conversation!

Explore Cuisine Powers their Trade & Deduction Management With Adesso’s Redefined & Simplified TPM Solution

Explore Cuisine Greetings from Red Bank

Rolling Meadows, IL. September 24, 2021

We are excited to welcome Explore Cuisine of Red Bank, New Jersey to the Adesso Client Community.  Their natural, organic and gluten-free pastas power and add fuel to your healthy lifestyle. Similarly, Adesso’s Flamingo TPM solution now powers Explore Cuisine’s trade promotions with visibility into spending at direct and indirect customers, as well as dramatically reduced admin time for trade planning and deduction resolution.

With a solid background in the CPG industry, the Explore Cuisine team selected Adesso based on key differentiators within the industry. Most significantly, Adesso’s redefined and simplified standard solution includes the recently updated Annual Planner – a huge time-saver for trade planning, as well as the new Boardwalk solution, which cuts +93% off deduction admin time by addressing the challenge of organizing and consolidating MCB/deduction backup, then simplifies finding the appropriate deal to match to each deduction. Additionally, selecting Adesso means having a solution partner with a lifetime of industry experience who is exclusively focused on the client’s long-term growth plan, and offers unique System Effectiveness Services that ensure success through quick setup, system admin, ongoing training, and usage & performance diagnostics.

Explore Cuisine Logo“We’re thrilled to be onboard with Adesso,” said Jim Magner, VP of Sales at Explore Cuisine. “Having a trade solution that manages our entire trade process will be a game-changer for us. We are especially excited about the Annual Planner and the Boardwalk solution, as these will reduce our admin time tremendously and enable us to analyze spending in all channels to leverage trade for strategic growth.”

“Welcoming Explore Cuisine is exciting for our TPE Client Community,” said Fred Schroeder, President & CEO at Adesso Solutions. “Their team’s industry experience will be an asset through their input into the ongoing evolution of the solution.”

To learn more about Boardwalk and Adesso’s complete trade solution for natural-specialty CPG, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com or call 847.342.1095.

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Flamingo TPM Redefines Trade Planning & Deduction Management

Adesso-Redefined-Trade-Planning-And-Deduction-Management

Rolling Meadows, IL. September 21, 2021 – We are beyond excited to announce the recent successes enabled by the Flamingo TPM redefined trade planning and deduction management solutions, which are enabling unprecedented time-savings for Adesso’s client community.

Adesso’s new Annual Planner, which is completely integrated into the Flamingo TPM solution, simplifies and streamlines annual and semi-annual planning, eliminating any need for dual entry of plans, enabling scenario planning, and essentially avoiding the need to input individual deals again! This enables both the CPG manufacturer sales team, along with their sales agency partners, to significantly reduce administrative time and instead allow for deeper analysis into the trade plans and results. An entire trade plan that once took a day or two, is now done in just an hour or two!

On the settlement side, Adesso’s new Boardwalk solution addresses the challenge of organizing and consolidating MCB/deduction backup, and simplifies finding the appropriate deal to match to each deduction within Flamingo TPM. Specifically, distributor backup is sent to a secure FTP site, and deductions are automatically populated. Promotion deductions, which are typically > 75% of the deduction, are targeted based on customer, amount and date, which is a process that becomes more accurate over time with machine learning.

This solution enables clients to immediately:

  • Reduce admin time (most recently cited as over 93%) addressing settlements from the initial short-pay to the closing of the deal.
  • Quickly collect the ‘low hanging fruit’ of repays, and eliminate double-dipped promotions, so they can move to deeper trade analysis and more effective promotions – benefiting both the clients’ business and their retail partners.

“Technology – is and always will – be the cornerstone of what we offer,” said Rich Jones, EVP of Technology at Adesso Solutions. “I have been part of trade and deduction management since Adesso’s inception in 2002, and I have never seen anything like our recent developments with the Annual Planner and the Boardwalk solution. It really is exciting, and we’re grateful for our client-partners whose input was an integral part of this innovation!”

For additional information, we invite you to visit us online at https://AdessoSolutions.com, on LinkedIn or contact Karin Souren, Director of Marketing directly at ksouren@adesso-solutions.com or 847-342-1095 x4031. 

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Client Settlement Community Estimates Boardwalk Reduces MCBs/Deductions Admin Time by 93%+

Adesso

Rolling Meadows, IL. August 9, 2021 – We are proud to announce the initial successes of our Client Settlement Community, formed earlier this year to proactively address the challenges clients face when addressing MCBs/deductions. The community’s objective has been to share, review and improve upon existing processes and best practices in this strategic area in order to continue to improve upon Adesso’s offerings. With this as a foundation, Adesso leverages technology to dramatically reduce admin time for deduction management, specifically with distributors who have innumerable pages of deduction backup. With input from clients and key sales agency partners, major progress has been made, resulting in Adesso’s new Boardwalk Rapid Deduction Matching solution.

Boardwalk addresses the challenge of organizing and consolidating MCB/deduction backup, and simplifies finding the appropriate deal to match to each deduction. Specifically, distributor backup is sent to a secure FTP site, and deductions are automatically populated. Promotion deductions (typically > 75% of the deduction) are targeted based on customer, amount and date, which is a process that becomes more accurate over time with machine learning.

This solution enables clients to immediately:

  • Reduce admin time (cited as over 93%) addressing settlements from the initial short-pay to the closing of the deal.
  • Quickly collect the ‘low hanging fruit’ of repays, and eliminate double-dipped promotions, so they can move to deeper trade analysis and more effective promotions – benefiting both the clients’ business and their retail partners.

“This is breakthrough stuff,” said Tim Pantzlaff, Vice President of Client Effectiveness at Adesso Solutions. “I wish I had this when I was working on the client side in the natural-specialty area, and I am thrilled to work with this terrific community to develop this solution that dramatically reduces the administrative burden of deduction management for our clients!”

“We view our clients as key drivers for input into our solution; and it is truly their solution, as well as how we grow our business,” said Fred Schroeder, President & CEO at Adesso Solutions. “Additionally, we are extremely pleased to be working with our clients’ sales agency partners who have invaluable input and experience in this area.”

To learn more about Boardwalk and Adesso’s complete trade solution for natural-specialty CPG, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com, visit us on LinkedIn, or call 847.342.1095.

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Boardwalk Re-Imagined Deduction Settlement – Join a Webinar

Adesso

Would You Like to Cut Deductions Admin Time by 93%?

Wouldn’t it be nice if you could automate the traditionally manual and time-consuming step of bringing trade documents and data, such as contracts and deduction backup documents into the TPM system?

We Have Now Made This Quick & Easy!

So, What Is

Adesso

Addresses the challenge of organizing and consolidating MCB/deduction backup, and simplifies finding the appropriate deal.

Adesso

Deduction backup documents, from distributors such as UNFI/KeHE, are sent to a secure FTP site, and deductions are populated.

Adesso

Promotion deductions (typically > 75% of the deduction) are targeted based on customer, amount and date, which becomes more accurate over time.

Adesso
“Technology is the cornerstone at Adesso, and we continue to enhance our solutions based on feedback from our client community. We developed the Boardwalk Re-Imagined Deduction Settlement solution  based on client and not-yet client suggestions, and is a key offering that will impact efficiency and business process among our client community.” Rich Jones, EVP of Technology Adesso Solutions

How It Works...

We Simplify & Automate Your Settlement Process!

You, or your broker partner, simply upload your emailed or downloaded backup from your distributor into a central location within the Flamingo system.

Boardwalk reads your images and finds the best matches for the backup, based on invoice #, check #, and deduction amount; then recommends which promotions to match each deduction, significantly narrowing the scope so all you need to do is approve or update the recommendation to the appropriate deduction and then finalize the settlement.

Would you like to know more?

Join us for a half hour webinar to review Boardwalk — our newest solution that can help you reduce your MCB/deduction settlement time by 93% or more!

Boardwalk Benefits You,
Your Sales Agency Partners
& Your Retailers

Boardwalk BenefitsReduce admin time (most recently cited as over 93%) addressing settlements from the initial short-pay to the closing of the deal. Boardwalk BenefitsQuickly collect the ‘low hanging fruit’ of repays, and eliminating double-dipped promotions so you can move to deeper trade analysis and more effective promotions – benefiting both your business and your retail partners.

Adesso Solutions Launches ‘Boardwalk’ Re-Imagined Deduction Settlement Solution

Adesso

Uniquely Addressing the Needs of Natural-Specialty Manufacturers

Rolling Meadows, IL. July 19, 2021 – We are excited to announce the launch of Adesso’s brand new ‘Boardwalk’ solution, our Rapid Deduction Matching System and backup downloading, specifically for distributors such as KeHE and UNFI. Over the past few months, we have invested significant development time to enhance our solutions to specifically add functionality that makes Flamingo the only solution that completely meets the unique needs of natural-specialty manufacturers.

Adesso’s Boardwalk Rapid Deduction Matching solution addresses manufacturers’ deduction documents in two key areas to reduce time spent getting the distributor backup data into the system:

  1. Leverages Optical Character Recognition (OCR) to facilitate adding deduction, trade, and other pertinent documentation to populate key fields.
  2. Leverages Artificial Intelligence (AI) to narrow the scope of the open and pertinent deductions to address and reduce search time.

With the combination of Flamingo TPM and the Boardwalk Rapid Deduction Matching solutions, manufacturers benefit from a best-in-class deductions process and solution for the Natural-Specialty channel that enables them and their sales agency partners to clear deductions more quickly and accurately than any other solution available.

“You will reduce admin time, often by 50%,” said Fred Schroeder, President & CEO at Adesso Solutions. “Boardwalk enables you to rapidly address settlements – from the initial short-pay to the closing of the deal; enabling you to quickly collect the ‘low hanging fruit’ of repays, so your team can move to deeper trade analysis and more effective promotions – benefiting both your business, and your retail partners.”

To learn more about Boardwalk and Adesso’s complete trade solution for natural-specialty CPG, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com. Visit Adesso on LinkedIn here.

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Adesso Invites Clients to Go Beyond the Sea of Trade Information

Adesso-AnnualPlanner

Exploring Trade Opportunities at TPE Client Community Fall Conference in Disney

Rolling Meadows, IL. June 21, 2021 – We are extremely excited to announce our upcoming TPE Client Community conference will take place Tuesday, September 7 through Thursday, September 9 at Disney’s Yacht Club Resort and Convention Center in Lake Buena Vista, Florida. This conference offers business leaders and executives in sales, finance & trade marketing, targeted field sales users & finance administrators, as well as key sales agents / broker partners the opportunity to discuss industry issues and collective challenges within trade.

“As a more recent client, the conferences I have attended proved extremely informative in understanding the system’s capabilities and best practices,” said Tom Huls, Chief Sales Officer at Chosen Foods. “With the new syndicated data and Annual Planner functionality, this is another key time for this event. I do love how much the Adesso Team seeks feedback. It just does not happen at other 3rd party system providers. This is a must-attend event for Chosen Foods!”

The conference will provide invaluable networking opportunities, along with numerous conference sessions that will include presentations, client-led success sharing, and interactive workshops, with major session topics to include:

  • Detailed review and discussions around the Lighthouse Retailer Analysis & Effectiveness solution, which addresses the sea of trade information, and brings in Integrated Trade & Consumption Analysis, Customer Volume & Financial Analysis, and Warehouse Withdrawals.
  • Trade planning discussions, with in-depth review of the new Annual Planner and opportunities to improve strategic trade planning.
  • Workshops around Natural-Specialty trade strategy development, including topics such as annual trade planning, deduction management processes, broker involvement, and warehouse withdrawals.
  • Exploration of how to leverage the Smart Dashboards analysis and reporting BI tool for deeper analysis and strategic business growth.

“I’ve attended quite a few of Adesso’s client conferences,” said Steve Huisenga, Vice President of Sales at American Pop Corn Company. “And everything from the networking to the discussions around new system functionality and business process improvements has made these events both educational and beneficial for Jolly Time. They listen to our needs and opportunities and take action – these conferences are a key part of that. They are extremely beneficial and address it in a fun, positive environment.”

For additional information, we invite you to visit us online at https://AdessoSolutions.com, or contact Karin Souren, Director of Marketing directly at ksouren@adesso-solutions.com or 847-342-1095 x4031.

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Adesso Launches New Annual Planner

AdessoSolutions

Annual Planner is a Major Time-Saver, Enabling Clients to Turn Their Admin Time into Trade Analysis

Rolling Meadows, IL. April 19, 2021 – We are extremely excited to announce the launch of Adesso’s new Annual Planner, which will simplify and streamline annual / semi-annual planning, avoid any dual entry of plans, enable scenario planning, and essentially avoid the need to input individual deals again. This will enable both the CPG manufacturer sales team, along with their sales agency partners, to significantly reduce administrative time and instead allow for deeper analysis into the trade plans and results. 

This is another visible result of working closely with the client community, and based on recommendations, there will be two versions of the planner for clients to choose from – making the Annual Planner a simple transition from the Excel planners field sales managers have used for years.

Some of the major features include:

  • Extremely simple to use.
  • Flexibility to hide, rearrange, or eliminate columns to create a tailored view that best suits the user.
  • Planning by promoted groups, or by SKU if needed for new items.
  • Supports top-down or bottom-up forecast, with volume rollups in a table.
  • The ability to compare planning scenarios, and compare to current plan across a variety of KPI’s.
  • Detailed metrics around retailer price and margin, including distributor upcharges.
  • Improved copy functions, by individual deal or the entire plan, from one year to the next with automatic date changes.
  • Improved approval processes for accountability.
  • Ability to easily integrate new clients’ spreadsheet planners; eliminating the need to key in deals.

“Our clients may never need to enter a deal again,” said Fred Schroeder, President & CEO at Adesso Solutions. “This flexible Annual Planner is a major time-saver with immediate analytical benefits – both for existing clients and their broker partners, as well as new clients as they join the Adesso Community.”

For additional information, we invite you to visit us online at https://AdessoSolutions.com, or contact Karin Souren, Director of Marketing directly at ksouren@adesso-solutions.com or 847-342-1095 x4031. Visit Adesso on LinkedIn here.

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