Micro-Webinar Series (#1 of 4): Get Your Trade Spend Under Control

NHN Micro-Webinar Series 1 of 4 Get Your Trade Spend Under Control

New Hope Network Micro-Webinar #1 of 4

Get Your Trade Spend Under Control

With the complexities of deductions, navigating your company’s trade spend can be a troublesome process, quickly spiraling out of control and costing your company more than it should. Although, with the right tools, trade spending can be seamless, ultimately benefiting companies and creating a successful path to the future.

Watch this webinar to hear Adesso’s President & CEO, Fred Schroeder, and New Hope Network’s Executive Director of Content, Jessica Rubino, discuss how natural products CPG brands can wrangle their trade spending, ultimately boosting their bottom line.

In this 27-minute on-demand webinar, they discuss what goes into trade spending, key challenges natural products companies face, realistic examples, and how to overcome common obstacles and begin to leverage trade spending strategically for business growth.

Jessica RubinoModerator:

Jessica Rubino
Executive Director, Content
New Hope Network

Fred SchroederSpeaker:

Fred Schroeder
President & CEO
Adesso Solutions

Micro-Webinar Series (#2 of 4): The Measurable Benefits of Managing Trade Spend

New Hope Network Micro-Webinar #2 of 4

The Measurable Benefits of Managing Trade Spend

Incorporating a trade solution to your business could be pivotal in saving your business money. Often times, brands underestimate the percentage of their revenue being attributed to trade spending, but integrating a trade management system can help support your business and boost your bottom line.

Watch this micro webinar on-demand with Adesso to get actionable steps for how to reign in trade spend and how natural products CPG brands can ensure their promotional strategies are supporting their revenue goals.


Nancy Coulter-Parker
Content Marketing Strategist
New Hope Network

Fred Schroeder, Adesso's CEO & President, Trade Expert Speaker:

Fred Schroeder
President & CEO
Adesso Solutions

Micro-Webinar Series (#3 of 4): What to Look for in a Trade Promotion Partner

New Hope Network Micro-Webinar #3 of 4

What to Look for in a Trade Promotion Partner

This webinar is third in a 4-part series in our ongoing partnership with New Hope Network. While the first two webinars address the challenges of trade management, as well as the measurable benefits of a solution, Adesso’s President & CEO, Fred Schroeder and Nancy Coulter-Parker of New Hope Network continue the discussion to explore what to look for in a trade promotion partner.

With decades of industry experience, Fred provides his expertise on qualities to look for in a solution provider, and how Adesso Solutions matches up to these traits. Through their discussion on 4 key areas to consider, Fred shares his conclusions on how partnering with the right trade promotion partner enables you to leverage trade to maximize growth for your business.


Nancy Coulter-Parker
Content Marketing Strategist
New Hope Network

Fred Schroeder, Adesso's CEO & President, Trade Expert Speaker:

Fred Schroeder
President & CEO
Adesso Solutions

Fall 2022 TPE Community Conference

Join Us!

At The Fall 2022 TPE Community Conference!

'Relaxing In A Different World'

We’re back!  It’s been 3 years since we had a client conference and we definitely miss getting together.  After recent discussions with many of you, you are ready to attend, and miss them as well.  We will get together in the latter part of October in our Rolling Meadows office & training center. 

As you know, you drive the Flamingo solution, and much of these conferences focus on enhancing various areas.  We are excited to get back to this.  Our agenda is continuing to evolve as client-partners attending are driving a significant part of the event’s content.  More to follow on the detailed agenda!

Why Attend?

You have all been dealing with cost issues & pricing concerns.

This creates additional strain on analysis of your spending and we can assist.  As we have lived through this before (and some of us have been in the industry since trade spending started), typically, as inflation subsides, trade will go up.  That requires a need for deeper analysis & more accurate forecasting.  Some thoughts on Flamingo Smart Dashboards analyses:

  • Evaluate customer profitability across time periods
  • Improve forecasting accuracy post price increases
  • Address erosion of base/non-promoted volume as it occurs; should we subsidize base volume
  • Understand competitive reactions leveraging syndicated data and potential trade spending responses

Other key informative sessions planned will include:

  • In-depth review of the Annual Planner. This has had numerous upgrades since it’s launch 22 months ago. And, no, it is NOT the Offline Planner.  It’s a game changer for field sales, management & finance.
  • Discuss future releases & areas for improvement
  • Various client presentations being scheduled, including an innovative review of a recently developed Warehouse Inventory Report.
  • A workshop for natural-specialty clients (most likely Thursday afternoon) to review the Boardwalk Deduction Settlement solution for the 2 key distributors in the space & the deductions they challenge these clients to address.
  • Other key sessions are being recommended as we speak – this is YOUR MEETING.

Take A Virtual Tour Of Adesso's HQ Office & Training Center!

2022 Community Conference
At A Glance

  • Meeting Location:
    Adesso’s HQ Office & Training Center
    3701 Algonquin Road, Rolling Meadows, IL 60008
  • Arrival: Tuesday, 10/25 – 12:00 pm
  • Welcome Reception: Tuesday, 10/25 – 5:30 pm
  • Conference Sessions:
    Tuesday, 10/25 – noon till 5:30 pm
    Wednesday, 10/26 – 8:30 am to 5:00 pm
    Thursday, 10/27 – 9:00 am to 1:00 pm
    (Optional Natural-Specialty Workshop Thursday Afternoon)
  • Accommodations: 
    SpringHill Suites by Marriott
    1550 McConnor Pkwy, Schaumburg, IL 60173
  • Room Rate: $122/night
    (Reserve Your Room / Select Special Rates, then Corp/Promo Code, then use code Y6F)

“I’ve attended quite a few of Adesso’s client conferences. And everything from the networking to the discussions around new system functionality and business process improvements has made these events both educational and beneficial for Jolly Time, so our team will be there!  Adesso listens to our needs and opportunities and take action – these conferences are a key part of that. They are extremely beneficial and address it in a fun, positive environment.”

Steve Huisenga, VP of Sales
American Pop Corn Company

Register to Attend

This is your meeting! Please add your recommendations for additional agenda topics, a new analysis/report you suggest we add to the Smart Dashboards (feel free to upload an example below), and other areas of improvement you would like to discuss or recommend for future releases.


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How to Master the Art of Trade Spending to Grow a Healthy Business


New Hope Network Webinar

How to Master Trade Spending to Grow a Healthy Business

Every manufacturer in the natural and organic space is in business because they see the opportunity and want to tap into the fast-growing healthy living movement, but to master trade can be complicated and frustrating. Also, in this climate as more and more consumers turn to natural and organic products to support wellness.

 Managing trade spending can be complex without proper expertise, processes, systems and training. So, it’s critical to have the right information and resources at your fingertips. During this webinar, we tap key industry experts to share insights into how to develop a strategic trade spending plan that will set your company up for short- and long-term success. Watch New Hope Network’s on demand webinar, ‘How to Master the Art of Trade Spending to Grow a Healthy Business’.

Educational Natural-Specialty Trade Spending Webinar


We Invite You to Join us for a Natural-Specialty Trade Spending Webinar

Trade spending in the Natural-Specialty segment is highly complex. Most emerging manufacturers lack the time to both manage this expense, and then leverage the opportunity to grow their businesses through a sound strategy – based on achieving your KPIs. Today, most manufacturers are using Excel, however, there is a simpler, more effective and cost-efficient approach. It not only manages this significant expense, but enables strategic growth, consistent with your overall company objectives, to drive the rapid and profitable growth you need to scale.

Would You Like to Learn to Leverage Trade for Strategic Growth?

During this webinar, we will share some of the successful practices and approaches our clients have used to grow their business, reduce trade spending on a ‘rate per case’ basis, and achieve repayment for unauthorized deductions/chargebacks. We will also share information we have gathered on trade spending in the Natural-Specialty segment in general and some categorization of trade that clients leverage to manage their business.

Webinar Overview

  • Review the current situation around trade spending today.
  • You’re spending more than you think – understand it, and learn what you’re getting for the investment.
  • Compare ‘working’ vs. ‘non-working’ trade.
  • Discuss how to improve your trade effectiveness in a progressive, structured fashion.
  • Provide real examples of companies addressing trade effectiveness and growing their business.

Cost: Complimentary!

We hope you can make it, and look forward to the opportunity to speak with you soon!

Contact Us or visit us on LinkedIn for info onupcoming sessions!