Adesso Continues to Build Senior Management Expertise

GreetingsFromAdesso-TPE-Community-2022

Acosta Executive Joins Adesso Leadership Team

This is fun stuff!

GreetingsFromAdesso-TPE-Community-2022

Rolling Meadows, IL. April 14, 2022 – Effective April 11, we have added Valerie Perry to the Adesso team as Vice President of Client Effectiveness. Most folks in the CPG industry know her from Acosta. For those who haven’t met her yet, Valerie brings 27 years of client onboarding, ‘order-to-cash’ processing, and trade promotion management experience along with a deep CPG knowledge base to Adesso. How cool is this! It is safe to say we are more than excited!

In addition, this enables Adesso to have Tim Pantzlaff become Vice President of Analysis & Solution Development. Tim’s experience leading our client facing team over this past year has led to a deep understanding of client needs and will provide our clients with the right functionality in releases moving forward. Tim’s analysis skills from SC Johnson, Smucker’s and most recently on the natural side, Traditional Medicinals are top-notch in the CPG space.

Adesso continues to provide clients with the most complete Trade Promotion Effectiveness solution for the small to midsize & natural-specialty market, the most complete training and unique outsourced administrative solution in the market, and fastest time to realized value in the industry. This is based on hundreds of years of experience, and a unique focus on a ‘community approach’ to our business with our clients.

This unique focus on industry expertise & experience enables our clients to drive our solution and what we do.

To learn more about Adesso and the Flamingo TPE, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com or call 847.342.1095.

Adesso’s Re-Invented Boardwalk Solution To Boost Beekeeper’s Naturals Deduction Settlement

Beekeeper's Naturals Joins Adesso

Beekeeper's Naturals Joins Adesso

Rolling Meadows, IL. October 4, 2021

We are pleased to welcome Beekeeper’s Naturals of Toronto, Canada, to our community of CPG client partners. Beekeeper’s Naturals is reinventing your medicine cabinet with natural products that boost your immunity, wellness, energy, and focus. Similarly, Adesso’s reinvented deduction settlement solution, Boardwalk, will soon boost the company’s ability to rapidly and effectively manage distributor deductions.

The newest addition to Adesso’s Flamingo TPM solution, Boardwalk, cuts +93% off deduction admin time by addressing the challenge of organizing and consolidating many pages of MCB/deduction backup, auto-creates a deduction in the system, then simplifies finding the appropriate deal to match to each deduction.

Beekeeper's Naturals“We look forward to working with Adesso and getting out in front of our distributor deductions,” said Natasha Trulli, Controller at Beekeeper’s Naturals. “Our team is excited to get started, and to being part of the Adesso TPE Community.”

“Our team is extremely excited to begin our partnership with Beekeeper’s Naturals,” said Rich Jones, EVP of Technology at Adesso Solutions. “Boardwalk is a powerful addition to the Flamingo TPM solution, and it will quickly enable Beekeeper’s Naturals to save a ton of time on deduction resolution.”

To learn more about Boardwalk and Adesso’s complete trade solution for natural-specialty CPG, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com or call 847.342.1095.

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Explore Cuisine Powers their Trade & Deduction Management With Adesso’s Redefined & Simplified TPM Solution

Explore Cuisine Greetings from Red Bank

Explore Cuisine Greetings from Red Bank

Rolling Meadows, IL. September 24, 2021

We are excited to welcome Explore Cuisine of Red Bank, New Jersey to the Adesso Client Community.  Their natural, organic and gluten-free pastas power and add fuel to your healthy lifestyle. Similarly, Adesso’s Flamingo TPM solution now powers Explore Cuisine’s trade promotions with visibility into spending at direct and indirect customers, as well as dramatically reduced admin time for trade planning and deduction resolution.

With a solid background in the CPG industry, the Explore Cuisine team selected Adesso based on key differentiators within the industry. Most significantly, Adesso’s redefined and simplified standard solution includes the recently updated Annual Planner – a huge time-saver for trade planning, as well as the new Boardwalk solution, which cuts +93% off deduction admin time by addressing the challenge of organizing and consolidating MCB/deduction backup, then simplifies finding the appropriate deal to match to each deduction. Additionally, selecting Adesso means having a solution partner with a lifetime of industry experience who is exclusively focused on the client’s long-term growth plan, and offers unique System Effectiveness Services that ensure success through quick setup, system admin, ongoing training, and usage & performance diagnostics.

Explore Cuisine Logo“We’re thrilled to be onboard with Adesso,” said Jim Magner, VP of Sales at Explore Cuisine. “Having a trade solution that manages our entire trade process will be a game-changer for us. We are especially excited about the Annual Planner and the Boardwalk solution, as these will reduce our admin time tremendously and enable us to analyze spending in all channels to leverage trade for strategic growth.”

“Welcoming Explore Cuisine is exciting for our TPE Client Community,” said Fred Schroeder, President & CEO at Adesso Solutions. “Their team’s industry experience will be an asset through their input into the ongoing evolution of the solution.”

To learn more about Boardwalk and Adesso’s complete trade solution for natural-specialty CPG, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com or call 847.342.1095.

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O OLIVE OIL & VINEGAR Joins Adesso Solutions

GreetingsFromPetaluma

Rolling Meadows, IL. May 19,2020 –

O Olive Oil & VinegarO Olive Oil & Vinegar Joins Adesso Solutions

Adesso Solutions welcomes O OLIVE OIL & VINEGAR, a Curation Foods company, to the TPE Client Community. They are the producers of California specialty olive oils and wine vinegars. Also, handcrafted with 100% clean, real ingredients and a splash of fresh California attitude.

 The Controller, Deborah Parrish at O Olive Oil & Vinegar Said “I am beyond excited to get started with Adesso. Having a system in place, we can better leverage our broker partner relationship, and greatly improve reporting for our corporate office.” Parrish also believes in the ROI of Adesso’s solutions.

Fred Schroeder, President & CEO at Adesso Solutions, has enjoyed getting to know the team over time at various trade shows. Then he continued, “With our QuickBooks connectors, they will be up and running by the start of their fiscal year in June. They will soon experience benefits that will enable savings and growth for the company.”

We invite you to contact us, for any additional information.

What a Treat to Partner with SweetWorks Confections

GreetingsFromBuffalo

…for Trade Management, Deduction Resolution & Post-Promotion Analytics

SweetWorks ConfectionsRolling Meadows, IL. June 11, 2020 – Adesso Solutions’ team is thrilled to welcome SweetWorks Confections, A Chocolate Frey Company, to the TPE Client Community. SweetWorks Confections provides bits and bites of happiness to their customers and the community. Their iconic brands, including Buffalo’s beloved Niagara by Frey Premium Chocolate, and the iconic Sixlets have delighted customers in over 30 countries on 5 continents for decades.

“We need to look closely at how funds are being administered, and at what’s working or not working,” said Alan Stock, Director of Trade Development at SweetWorks Confections. “Adesso excels in our three top priorities – trade promotion management, deduction resolution, as well as post-promotion analytics.”

“Adding a client-partner such as SweetWorks to the Adesso community is indeed a treat,” said Fred Schroeder, President & CEO at Adesso Solutions. “With a system built on industry best practices, combined with services that ensure optimal usage and success, we look forward to quickly enabling the SweetWorks team to improve their trade promotion effectiveness and realize the ROI of their investment.”  

For additional information, we invite you to visit us online at http://www.AdessoSolutions.com/Contact-Adesso, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.

Marukan Vinegar USA Joins Adesso Solutions

GreetingsFromParamountCA

Marukan Vinegar USA Joins Adesso Solutions for TPM…To Gain Better Control of Trade Spending & Move to Accrual-Based Planning

Rolling Meadows, IL. May 15, 2020 – Adesso is pleased to officially welcome Marukan Vinegar USA to the TPE Client Community of North American CPG manufacturers. Marukan values traditional methods and a perfectionist mentality, and their rice vinegars are slowly and naturally brewed, using a traditional technique developed by over three centuries of experience.

“We’re excited to enable Marukan to gain better control of their trade spending and deduction management,” said Fred Schroeder, President & CEO at Adesso Solutions. “Adesso’s solutions are built upon industry trade processes, as well as best practices, which will enable Marukan’s goal to quickly move to accrual-based trade planning.”

For additional information, we invite you to visit us online at our Contact page, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.

The Flamingo Makes New Friends

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The Flamingo Makes New Friends

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As Wild Friends Foods Selects Adesso’s TPM System & Services

Wild Friends Foods Selects Adesso's Flamingo TPM System & Services
Rolling Meadows, IL. October 10, 2018 – Adesso is excited to add our new friends, Wild Friends Foods of Portland, OR, to the TPE Community. Wild Friends is an innovative, clean label plant protein brand, specializing in non-GMO nut and seed butters and nut butter based breakfast items, including their first-to-market Nut Butter Oats.

“Adesso came recommended to us through another natural foods business that has benefited from Adesso’s pre-built QuickBooks interfaces, and we are excited to get started,” said Keeley Tillotson, Co-Founder and CEO at Wild Friends Foods. “Managing our trade spending in an easy-to-use system will enable us to quickly know our spend by customer and to more effectively match up and clear our manufacturer chargebacks.”
“Wild Friends Foods is among many small to midsize CPG manufacturers who can benefit from having a TPM solution early on,” said Fred Schroeder, President & CEO at Adesso Solutions. He continued, “Having a TPM system gives them visibility and better control of their spending and deduction reconciliation, and we are proud to be selected as the TPM Solution partner for Wild Friends Foods.”

For additional information, we invite you to visit us online at http://www.AdessoSolutions.com/LetsMeet, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.

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A Flamingo Has Landed at Farmers Hen House

With Their Selection of Adesso’s TPM System & Trade Effectiveness Services

Rolling Meadows, IL. June 22, 2018 – The Flamingo is ready to mingle with the hens, and Adesso Solutions welcomes Farmers Hen House to the flock, as they join the Adesso TPE Community of client-partners. Farmers Hen House is among the many North American natural-specialty CPG manufacturers who have realized the benefits of managing trade spending and deductions within a system, and have made the leap from massive spreadsheets to more effective management of their trade spending budget.

“With spreadsheets we were kind of in the dark.” Said Ryan Miller, President at Farmers Hen House. “We look forward to tracking our data and trade dollars in a real-time TPM system, thereby enabling more effective trade planning and deduction management with our broker partners.”

“Adesso’s pre-built QuickBooks interfaces will enable an easy setup to get Farmers Hen House live quickly in the system.” Said Fred Schroeder, President & CEO at Adesso Solutions. “We look forward to enabling better visibility into their trade spending, as well as more effective management and reconciliation of their deductions.”

For additional information, we invite you to visit us online at http://www.AdessoSolutions.com/LetsMeet, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.

The Adesso Flamingo is a White Castle Craver

If You Are a White Castle Craver, You’ll Love
The Newest Member of the Adesso TPE Client Community

Rolling Meadows, IL. March 13, 2018 – White Castle Food Products, the retail product division of family owned White Castle based in Columbus, Ohio, has joined the Adesso TPE Client Community. As ‘cravers’ look for these square ‘100 percent USDA beef patty with onions & pickle hamburgers’ in the frozen aisle at the grocery store, White Castle moves from tracking their trade spending in external spreadsheets to an automated and user friendly TPM system – Adesso’s Flamingo TPM.

“I am proud White Castle has seleted Adesso to be their partner, and confident our experienced team will do whatever it takes to improve their planning processes, as well as enable increased visibility and post-event analysis.” said Fred Schroeder, President & CEO at Adesso Solutions. “Our Flamingo TPM System, along with our supporting Trade Promotion Effectiveness services will empower White Castle’s team to improve efficiencies through various departments, with a overall goal of improved Trade Spending.”

For additional information, we invite you to visit us online at http://www.AdessoSolutions.com/LetsMeet, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.

The Adesso TPE Client Community Welcomes E.T. Browne Drug Company

Rolling Meadows, IL. February 1, 2018 – While Adesso specializes in improving the well-being of our client’s trade budgets, our new partner, E.T. Browne Drug Company is the longest standing proprietors of skin and hair care products for families in the United States. Headquartered in New Jersey for over 50 years, E.T. Browne is especially known for the revolutionary brand Palmer’s Cocoa Butter Formula. We welcome E.T. Browne to our community of client-partners for trade promotion management & effectiveness!

“I was extremely pleased when E.T. Browne came to us through a long-term connection,” said Fred Schroeder, President & CEO at Adesso Solutions. “It is a testament to the importance of our team’s CPG industry experience and the friends we’ve made along the way.”

For additional information, we invite you to visit us online at http://www.AdessoSolutions.com/LetsMeet, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.