Adesso Launches the “Santa Monica” Release of Their Flamingo TPM System

Rolling Meadows, IL (February 29, 2016) – Adesso announces “Santa Monica”, the 7th release of their Flamingo Trade Promotion Management (TPM) System since its launch in April, 2013. Santa Monica builds upon leading edge functionality and ease of use required by Consumer Package Goods and Consumer Goods manufacturers today. It has received very positive support from long term clients, numerous new clients and industry analysts alike.

“The Flamingo Santa Monica release has numerous enhancements, all recommended and supported by our clients. These cover 4 distinct categories that we put into every release,” indicated Fred Schroeder, President of Adesso Solutions. “From exciting new Wow’s, Feature Enhancements, User Experience & Ease of Use Items and also Technical Enhancements to keep Adesso clients on the leading edge. This all assists our clients maximize their Trade Promotion Effectiveness.”

There are both major and minor advancements in Santa Monica. The major ones range from an upgraded “alerts module”, to more dashboard KPI’s, an upgraded search and deal calendar, and significantly enhanced reporting. Together, they provide the ability to make smarter, timelier decisions with greater visibility into viewing your trade spending vs. budget. Second, we continue to enhance the Offline Planner to simplify planning for users, while seamlessly integrating the information with the system.
The next Flamingo release is scheduled for late Spring.
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages their long history and deep expertise in the industry and a unique suite of solutions, including an online community for client collaboration, an all-encompassing TPM (Trade Promotion Management) system on a cloud-based SaaS common platform (.Net), and unique consultative services to maximize the trade promotion effectiveness for the whole client community.   

CGT: Over 200 CG Execs Talk Marketing Strategies

By Alarice Rajagopal:

Over 200 consumer goods executives met to discuss strategies that begin and end with the consumer during the 2015 Consumer Goods Sales & Marketing Summit. From social media to the marketing/IT alliance to digital and more, these sessions offered best practices and action items for attendees to bring back to their organizations.

Visit CGT online for key highlights from the most talked about sessions at the Summit.