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The Consumer Packaged Goods industry is complex, and often leaders and entrepreneurs find themselves struggling with challenges such as managing manufacturer chargebacks, understanding trade spending and expectations, maintaining a sustainable gross margin, and the relationships with retailers and distributors.
Below are two resources that will help you to begin to understand how to navigate the complexity:
For individuals looking to learn more about how to navigate the unique, complex CPG industry, where peers and industry experts share best practices to improve the collective trade promotion effectiveness.
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Our white paper series focuses on topics that arm you with knowledge and recommendations you can implement for immediate process improvement.
Next up: “5 Keys to Competing and Surviving in the Natural-Specialty Segment of the CPG Industry.”