Getting Ready to Grow
The Neglected Cost Center for a New CPG Manufacturer… As you may know, we at Adesso, focus within the emerging area of the natural channel.
Addressing Your Trade Spending Is Much Like Starting Your Wellness Program
Have you ever felt overwhelmed before getting started with that wellness program? So, we know we need it. Yet, we put it off till next
6 Reasons Flamingo Drives an Immediate ROI, Saves Sales Time & Helps You Relax
1. Complete Line of Sight & Accountability You should know what you are spending on trade at every direct and indirect customer, like you do
Adesso Has NO Clients on the ‘Forbes Top 25 Food & Beverage’ List
However, We Make a Major Difference Supporting Small-Midsize North American CPG Manufacturers. by Fred Schroeder Other TPM providers in our industry have recently touted their penetration
Adding a Resource Doesn’t Fix Your DEDUCTION CHALLENGE
Often, we get a call from an emerging Natural-Specialty-Organic (NSO) manufacturer telling us that they have added a new accounting resource to assist in reducing
Face It, DEDUCTIONS Are a Form of Payment
Deductions come across as evil to many in the industry. They go by a lot of different names: chargebacks, MCBs, short pays and a host
Many Ask: Why is Your Logo a FLAMINGO?
We get this question all the time, so why not address it upfront? And there is a rationale… The answer is rather simple. As we
The ‘Pink Elephant’ is a Major Expense on Your P&L
Trade Spending is the ‘Pink Elephant’ on Your P&L – Time to talk about trade spending – a major expense in your P&L. You are
What’s Up With Pricing?
by Fred Schroeder I seem to have missed an email, or a blog, or maybe some ‘best practice’ introduced over the last year in regards
What to Look for in a TPM Solution—Now & Long-Term
by Fred Schroeder How often have you thought about replacing your Excel spreadsheets with a TPM Solution to address your lack of visibility into trade
Concerned about the cost and efficiency of your trade promotion spending – You are not alone!
Studies indicate that: 2/3 of CPG executives are concerned about the cost and efficiency of trade spending, 50% or more of the trade promotions do
Believe it or not – many small & medium size CPG’s are still using Excel to manage trade spending
At this point it’s tragic. Believe it or not – many small and medium size CPG’s are still using Excel to manage trade spending. While
When It Comes To Trade Spending, All Retailers Are Not Created Equal
We have been big proponents of the concept of “Consistent Complexity” when it comes to CPG manufacturers dealing with the trade. The premise is while
Getting another perspective on trade spending
Many of us often fall into the trap of living in our own little world. We are busy with too many things to do so
Why do “software analysts” exist?
The obvious answer is that software is complex and you need Subject Matter Experts (SME’s) to have the depth of experience and the time/role to
Are you focusing too much on the demo and the software?
The typical place that the small and medium (SMB) size CPG manufacturers start when they recognize they need a Trade Promotion Management solution is the
Are you sure the TPM solution you are reviewing is fully transactional?
Some solutions are being positioned as fully transactional, able to handle all the trade promotion management needs of CPG manufacturers, so you have to be
The TPE Gap (Trade Promotion Effectiveness)
Everyone in CPG who has anything to do with trade spending knows the importance of having a trade promotion management or TPM product / solution.
It’s Not Just About the TPM Software
Too many small and medium sized (SMB) CPG’s seem to think that the “TPM software” is the panacea that will be the answer to their
Can one TPM solution fit all?
The simple answer is a resounding yes! Managing trade funds is complex. However, the basics of managing trade funds is not different, particularly between the
Does searching for and implementing a Trade Promotion Management solution have to be long, hard, painful and costly?
Not today. Years ago it used to be. Then the TPM solutions from major software providers were all customized, costly, long processes that were also
Are you drilling down to the weekly results by major SKU at each retailer or just reading the averages?
You should be drilling down because there’s gold in them hills! It’s easy to speak to averages because it requires less work. But averages hide
Is finding the right Trade Promotion Management solution the beginning or the end of your journey to trade promotion effectiveness?
While light years ahead of Excel spreadsheets, and so a major step in the right direction, securing a trade promotion management solution is really just
You are not alone! If you are concerned about the cost and efficiency of your trade promotion spending you have company
Studies indicate that (1) 2/3 of CPG executives are concerned about the cost and efficiency of trade spending, (2) 50% or more of the trade
Those TPM Services; we need all of it!
In a recent Adesso User Conference we presented our Trade Promotion Activation Services to our clients and they were not only impressed with the unique
Your TPM Solution. Here Today. Gone Tomorrow?
With the consolidation of several Trade Promotion Management solution providers there is valid concern among clients about whether their version of the TPM solution will
The 5-Point Trade Promotion Management Solution Evaluation Checklist
1. Get to know the management team. This is a major company decision and the people behind the TPM tool are critical. Check their backgrounds
Believe it or not – many small & medium size CPG’s are still using Excel to manage trade spending
At this point it’s tragic. It’s 2014, but believe it or not – many small and medium size CPG’s are still using Excel to manage