The Neglected Cost Center for a New CPG Manufacturer… As you may know, we at Adesso, focus within the emerging area of the natural channel.
Have you ever felt overwhelmed before getting started with that wellness program? So, we know we need it. Yet, we put it off till next
1. Complete Line of Sight & Accountability You should know what you are spending on trade at every direct and indirect customer, like you do
However, We Make a Major Difference Supporting Small-Midsize North American CPG Manufacturers. by Fred Schroeder Other TPM providers in our industry have recently touted their penetration
Often, we get a call from an emerging Natural-Specialty-Organic (NSO) manufacturer telling us that they have added a new accounting resource to assist in reducing
Deductions come across as evil to many in the industry. They go by a lot of different names: chargebacks, MCBs, short pays and a host
We get this question all the time, so why not address it upfront? And there is a rationale… The answer is rather simple. As we
by Fred Schroeder I seem to have missed an email, or a blog, or maybe some ‘best practice’ introduced over the last year in regards
by Fred Schroeder How often have you thought about replacing your Excel spreadsheets with a TPM Solution to address your lack of visibility into trade
Studies indicate that: 2/3 of CPG executives are concerned about the cost and efficiency of trade spending, 50% or more of the trade promotions do
At this point it’s tragic. Believe it or not – many small and medium size CPG’s are still using Excel to manage trade spending. While
We have been big proponents of the concept of “Consistent Complexity” when it comes to CPG manufacturers dealing with the trade. The premise is while
Many of us often fall into the trap of living in our own little world. We are busy with too many things to do so
The obvious answer is that software is complex and you need Subject Matter Experts (SME’s) to have the depth of experience and the time/role to
The typical place that the small and medium (SMB) size CPG manufacturers start when they recognize they need a Trade Promotion Management solution is the
Some solutions are being positioned as fully transactional, able to handle all the trade promotion management needs of CPG manufacturers, so you have to be
Everyone in CPG who has anything to do with trade spending knows the importance of having a trade promotion management or TPM product / solution.
Too many small and medium sized (SMB) CPG’s seem to think that the “TPM software” is the panacea that will be the answer to their
The simple answer is a resounding yes! Managing trade funds is complex. However, the basics of managing trade funds is not different, particularly between the
Does searching for and implementing a Trade Promotion Management solution have to be long, hard, painful and costly?
Not today. Years ago it used to be. Then the TPM solutions from major software providers were all customized, costly, long processes that were also
Are you drilling down to the weekly results by major SKU at each retailer or just reading the averages?
You should be drilling down because there’s gold in them hills! It’s easy to speak to averages because it requires less work. But averages hide
Is finding the right Trade Promotion Management solution the beginning or the end of your journey to trade promotion effectiveness?
While light years ahead of Excel spreadsheets, and so a major step in the right direction, securing a trade promotion management solution is really just
You are not alone! If you are concerned about the cost and efficiency of your trade promotion spending you have company
Studies indicate that (1) 2/3 of CPG executives are concerned about the cost and efficiency of trade spending, (2) 50% or more of the trade
In a recent Adesso User Conference we presented our Trade Promotion Activation Services to our clients and they were not only impressed with the unique
With the consolidation of several Trade Promotion Management solution providers there is valid concern among clients about whether their version of the TPM solution will
1. Get to know the management team. This is a major company decision and the people behind the TPM tool are critical. Check their backgrounds
At this point it’s tragic. It’s 2014, but believe it or not – many small and medium size CPG’s are still using Excel to manage