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Addressing Your Trade Spending Is Much Like Starting Your Wellness Program

Have you ever felt overwhelmed before getting started with that wellness program? So, we know we need it.  Yet, we put it off till next
AdessoSolutions

6 Reasons Flamingo Drives an Immediate ROI, Saves Sales Time & Helps You Relax

1. Complete Line of Sight & Accountability You should know what you are spending on trade at every direct and indirect customer, like you do
Adesso Has NO Clients on the Forbes Top 25 Food & Beverage List

Adesso Has NO Clients on the ‘Forbes Top 25 Food & Beverage’ List

However, We Make a Major Difference Supporting Small-Midsize North American CPG Manufacturers. by Fred Schroeder Other TPM providers in our industry have recently touted their penetration
Adding a Resource Doesn't Fix Your Deduction Challenge

Adding a Resource Doesn’t Fix Your DEDUCTION CHALLENGE

Often, we get a call from an emerging Natural-Specialty-Organic (NSO) manufacturer telling us that they have added a new accounting resource to assist in reducing
Adesso-FaceIt_Deductions

Face It, DEDUCTIONS Are a Form of Payment

Deductions come across as evil to many in the industry. They go by a lot of different names: chargebacks, MCBs, short pays and a host
The Pink Elephant in your P&L chart.

The ‘Pink Elephant’ is a Major Expense on Your P&L

Trade Spending is the ‘Pink Elephant’ on Your P&L –  Time to talk about trade spending – a major expense in your P&L. You are

What’s Up With Pricing?

by Fred Schroeder I seem to have missed an email, or a blog, or maybe some ‘best practice’ introduced over the last year in regards

What to Look for in a TPM Solution—Now & Long-Term

by Fred Schroeder How often have you thought about replacing your Excel spreadsheets with a TPM Solution to address your lack of visibility into trade

Concerned about the cost and efficiency of your trade promotion spending – You are not alone!

Studies indicate that: 2/3 of CPG executives are concerned about the cost and efficiency of trade spending, 50% or more of the trade promotions do

Believe it or not – many small & medium size CPG’s are still using Excel to manage trade spending

At this point it’s tragic. Believe it or not – many small and medium size CPG’s are still using Excel to manage trade spending. While

When It Comes To Trade Spending, All Retailers Are Not Created Equal

We have been big proponents of the concept of “Consistent Complexity” when it comes to CPG manufacturers dealing with the trade. The premise is while

Getting another perspective on trade spending

Many of us often fall into the trap of living in our own little world. We are busy with too many things to do so

Why do “software analysts” exist?

The obvious answer is that software is complex and you need Subject Matter Experts (SME’s) to have the depth of experience and the time/role to

Are you focusing too much on the demo and the software?

The typical place that the small and medium (SMB) size CPG manufacturers start when they recognize they need a Trade Promotion Management solution is the

Are you sure the TPM solution you are reviewing is fully transactional?

Some solutions are being positioned as fully transactional, able to handle all the trade promotion management needs of CPG manufacturers, so you have to be

The TPE Gap (Trade Promotion Effectiveness)

Everyone in CPG who has anything to do with trade spending knows the importance of having a trade promotion management or TPM product / solution.

It’s Not Just About the TPM Software

Too many small and medium sized (SMB) CPG’s seem to think that the “TPM software” is the panacea that will be the answer to their

Can one TPM solution fit all?

The simple answer is a resounding yes! Managing trade funds is complex. However, the basics of managing trade funds is not different, particularly between  the

Are you flying blind?

You wouldn’t fly a plane blindfolded because you can’t see where you’re going – whether it’s looking out the window or at the instrument panel.

Does searching for and implementing a Trade Promotion Management solution have to be long, hard, painful and costly?

Not today. Years ago it used to be. Then the TPM solutions from major software providers were all customized, costly, long processes that were also

Are you drilling down to the weekly results by major SKU at each retailer or just reading the averages?

You should be drilling down because there’s gold in them hills! It’s easy to speak to averages because it requires less work. But averages hide

Is finding the right Trade Promotion Management solution the beginning or the end of your journey to trade promotion effectiveness?

While light years ahead of Excel spreadsheets, and so a major step in the right direction, securing a trade promotion management solution is really just

You are not alone! If you are concerned about the cost and efficiency of your trade promotion spending you have company

Studies indicate that (1) 2/3 of CPG executives are concerned about the cost and efficiency of trade spending, (2) 50% or more of the trade

Those TPM Services; we need all of it!

In a recent Adesso User Conference we presented our Trade Promotion Activation Services to our clients and they were not only impressed with the unique

Your TPM Solution. Here Today. Gone Tomorrow?

With the consolidation of several Trade Promotion Management solution providers there is valid concern among clients about whether their version of the TPM solution will

The 5-Point Trade Promotion Management Solution Evaluation Checklist

1. Get to know the management team. This is a major company decision and the people behind the TPM tool are critical. Check their backgrounds

Believe it or not – many small & medium size CPG’s are still using Excel to manage trade spending

At this point it’s tragic. It’s 2014, but believe it or not – many small and medium size CPG’s are still using Excel to manage