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Trade Promotion Management

Driving you Crazy?

Join Our Educational TPE Community

For Natural Products
Emerging Manufacturers

We Understand Your Challenges


Deductions are overwhelming & time consuming for your small team to manage.


Trade spending is probably the 2nd largest item on your P&L – where’s it going?


Distributor charges are complicated & you know some should be disputed – but how?


You plan promotions in Excel, but it doesn’t capture all the charges & has no reporting.


If you’re looking for funding, investors want to see where the $ are going & know the ROI.


Your team’s not from the industry & could benefit from trade experts’ expertise.

So in March 2023, we’re launching a brand new initiative…Just for you!

If this sounds good, please read on…

What Is This Community?

Adesso’s educational Trade Promotion Effectiveness (TPE) Community for natural products emerging manufacturers will include a variety of complimentary opportunities for you to learn about trade spending & deductions, everything it encompasses, and how to manage it in a ‘standing, walking, flying’ approach.

Join Our Educational TPE Community!

For Natural Products Emerging Manufacturers

Let's Meet!

  • Join the Friday educational trade spending session (11:30am to 1pm) at the Marriott (agenda & panel speakers to be announced soon at
  • Ask us to stop by your booth! Our team will be walking the show, and we’d love to stop by to meet you!

Join Upcoming Events

  • Starting in March 2023, join our educational trade spending webinars.
  • Sessions will include  topics such as: ‘Distributor Math‘, ‘How to Read KeHE/UNFI Backup Documentation‘, ‘Your Broker/Sales Agency’s Role‘, and much more!

Share Resources

  • This group is a community forum for Natural Products manufacturers, your sales agency/broker partners & VCs.
  • Learn to address trade spending & deductions more effectively, share best practices & access educational materials.

Join the TPE Community Today!

(Register Below)

I’d Like To Join This Community!

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Let Us Get to Know A Little About Your Company


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The benefit is complete line of sight. Historically, we used a piece of paper or an Excel file and now it’s all in one place with line-of-sight and visibility that can hold people accountable to what their budgets are, and use a better business management style.

Lou Fata – Vice President of Sales, E.T. Browne Drug
ET Brown Drug logo