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trade promotion optimization

New Trade Expert, Dan Lyman

Dan LymanWe are pleased to introduce our newest Vice President of Client Effectiveness, Dan Lyman.
Dan is our newest Trade Expert to join Adesso with a CPG background at companies such as CrossMark and Nielsen. He will be looking to increase client satisfaction by taking lead on migrations, updates and services.
As VP Client Effectiveness, Dan is responsible for driving adoption, value and advocacy across Adesso’s client base. Through his client relationships, he will contribute to product and service development through a deep understanding of client needs around trade spending, strategy and effectiveness. And with his leadership skills, he will help elevate the talent, quality and competitiveness of Adesso across the organization.
You can reach Dan at:

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