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trade promotion optimization

Sager Creek Vegetable Company to Present Benefits of Adesso’s Key Account Analysis Service at POI

Sager Creek at POI Dallas 11-2015Adesso Client, Jerry Cook Chief Commercial Officer at Sager Creek Vegetable Company to Present Benefits of Adesso Key Account Analysis Service at POI
In a session titled, “Small to Medium Sized Businesses: Going Beyond Software to Maximize Trade Promotion Effectiveness,” Adesso was asked to present results at the POI Conference in Dallas on November 4-6.
Sager Creek Foods was looking to go beyond managing Sager Creek’s trade spending to gain better insight into maximizing their trade promotion effectiveness. Given limited Sager Creek resources to focus on this, their CPG sales and trade spending team tapped Adesso’s Key Account Analysis service to analyze the effectiveness of a key promoted product group at a key retailer to uncover opportunities to improve effectiveness.
The session outlines the process, including Sager Creek issues and needs, and Adesso addressed the process with Key Account Analysis leading to positive results.
For more information or a copy of the presentation, contact Lindsay Felderman 203-979-9717 or

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