Fall 2022 TPE Community Conference

Join Us!

At The Fall 2022 TPE Community Conference!

'Relaxing In A Different World'

We’re back!  It’s been 3 years since we had a client conference and we definitely miss getting together.  After recent discussions with many of you, you are ready to attend, and miss them as well.  We will get together in the latter part of October in our Rolling Meadows office & training center. 

As you know, you drive the Flamingo solution, and much of these conferences focus on enhancing various areas.  We are excited to get back to this.  Our agenda is continuing to evolve as client-partners attending are driving a significant part of the event’s content.  More to follow on the detailed agenda!

Why Attend?

You have all been dealing with cost issues & pricing concerns.

This creates additional strain on analysis of your spending and we can assist.  As we have lived through this before (and some of us have been in the industry since trade spending started), typically, as inflation subsides, trade will go up.  That requires a need for deeper analysis & more accurate forecasting.  Some thoughts on Flamingo Smart Dashboards analyses:

  • Evaluate customer profitability across time periods
  • Improve forecasting accuracy post price increases
  • Address erosion of base/non-promoted volume as it occurs; should we subsidize base volume
  • Understand competitive reactions leveraging syndicated data and potential trade spending responses

Other key informative sessions planned will include:

  • In-depth review of the Annual Planner. This has had numerous upgrades since it’s launch 22 months ago. And, no, it is NOT the Offline Planner.  It’s a game changer for field sales, management & finance.
  • Discuss future releases & areas for improvement
  • Various client presentations being scheduled, including an innovative review of a recently developed Warehouse Inventory Report.
  • A workshop for natural-specialty clients (most likely Thursday afternoon) to review the Boardwalk Deduction Settlement solution for the 2 key distributors in the space & the deductions they challenge these clients to address.
  • Other key sessions are being recommended as we speak – this is YOUR MEETING.

Take A Virtual Tour Of Adesso's HQ Office & Training Center!

2022 Community Conference
At A Glance

  • Meeting Location:
    Adesso’s HQ Office & Training Center
    3701 Algonquin Road, Rolling Meadows, IL 60008
  • Arrival: Tuesday, 10/25 – 12:00 pm
  • Welcome Reception: Tuesday, 10/25 – 5:30 pm
  • Conference Sessions:
    Tuesday, 10/25 – noon till 5:30 pm
    Wednesday, 10/26 – 8:30 am to 5:00 pm
    Thursday, 10/27 – 9:00 am to 1:00 pm
    (Optional Natural-Specialty Workshop Thursday Afternoon)
  • Accommodations: 
    SpringHill Suites by Marriott
    1550 McConnor Pkwy, Schaumburg, IL 60173
  • Room Rate: $122/night
    (Reserve Your Room / Select Special Rates, then Corp/Promo Code, then use code Y6F)

“I’ve attended quite a few of Adesso’s client conferences. And everything from the networking to the discussions around new system functionality and business process improvements has made these events both educational and beneficial for Jolly Time, so our team will be there!  Adesso listens to our needs and opportunities and take action – these conferences are a key part of that. They are extremely beneficial and address it in a fun, positive environment.”

Steve Huisenga, VP of Sales
American Pop Corn Company

Register to Attend

This is your meeting! Please add your recommendations for additional agenda topics, a new analysis/report you suggest we add to the Smart Dashboards (feel free to upload an example below), and other areas of improvement you would like to discuss or recommend for future releases.


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Adesso Invites Clients to Go Beyond the Sea of Trade Information


Exploring Trade Opportunities at TPE Client Community Fall Conference in Disney

Rolling Meadows, IL. June 21, 2021 – We are extremely excited to announce our upcoming TPE Client Community conference will take place Tuesday, September 7 through Thursday, September 9 at Disney’s Yacht Club Resort and Convention Center in Lake Buena Vista, Florida. This conference offers business leaders and executives in sales, finance & trade marketing, targeted field sales users & finance administrators, as well as key sales agents / broker partners the opportunity to discuss industry issues and collective challenges within trade.

“As a more recent client, the conferences I have attended proved extremely informative in understanding the system’s capabilities and best practices,” said Tom Huls, Chief Sales Officer at Chosen Foods. “With the new syndicated data and Annual Planner functionality, this is another key time for this event. I do love how much the Adesso Team seeks feedback. It just does not happen at other 3rd party system providers. This is a must-attend event for Chosen Foods!”

The conference will provide invaluable networking opportunities, along with numerous conference sessions that will include presentations, client-led success sharing, and interactive workshops, with major session topics to include:

  • Detailed review and discussions around the Lighthouse Retailer Analysis & Effectiveness solution, which addresses the sea of trade information, and brings in Integrated Trade & Consumption Analysis, Customer Volume & Financial Analysis, and Warehouse Withdrawals.
  • Trade planning discussions, with in-depth review of the new Annual Planner and opportunities to improve strategic trade planning.
  • Workshops around Natural-Specialty trade strategy development, including topics such as annual trade planning, deduction management processes, broker involvement, and warehouse withdrawals.
  • Exploration of how to leverage the Smart Dashboards analysis and reporting BI tool for deeper analysis and strategic business growth.

“I’ve attended quite a few of Adesso’s client conferences,” said Steve Huisenga, Vice President of Sales at American Pop Corn Company. “And everything from the networking to the discussions around new system functionality and business process improvements has made these events both educational and beneficial for Jolly Time. They listen to our needs and opportunities and take action – these conferences are a key part of that. They are extremely beneficial and address it in a fun, positive environment.”

For additional information, we invite you to visit us online at https://AdessoSolutions.com, or contact Karin Souren, Director of Marketing directly at ksouren@adesso-solutions.com or 847-342-1095 x4031.

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Adesso Features Robust Smart Dashboards & AdessoU Training Program at Annual Collaborative Fall Client Conference

Rolling Meadows, IL. (October 10, 2018) – Adesso announced another successful client event, The ‘Trade Experts Council Conference’. As one of Adesso’s TPE Community events, it saw a 30% increase compared with last year, and an increasing representation of clients in the community.
This conference focused on 3 new initiatives, along with revealing the latest release, Summerland Key, and an in-depth and extensive session on system suggestions for Flamingo TPM, Adesso’s TPM system.
The new initiatives included:

  • The formal launch of the AdessoU training program, which has already trained over 200 Flamingo TPM client and broker partner users to-date across various aspects of the system, resulting in broader usage, effective change management and stronger partnerships.
  • The launch of the Smart Dashboards reporting platform, along with the various elements and ongoing plans.
  • The exclusive Sales Leadership Community, a share group for senior sales executives to address both trade spending best practices and discuss key industry opportunities relevant to SMB sales leaders.

“Our demonstration of Adesso’s Smart Dashboards reporting was a key session of the conference,” said Fred Schroeder, President & CEO. “Especially the resulting business benefit discussions for current usage and input into future enhancements, based on client needs for analyzing their business for improved trade effectiveness.”

Steve Huisenga, Vice President of Sales at American Pop Corn Company said, “The conference was informative, and I learned a lot as always. I am excited about Adesso’s new initiatives, particularly the Smart Dashboards for more robust reporting, and updates to the Offline Planner. The Sales Leadership Community is yet another great example of Adesso listening and providing expertise for SMBs to be more effective with trade. It is also great to share ideas and collaborate with other CPG manufacturers.”

About Adesso Solutions
Adesso Solutions is a leader in Trade Promotion Effectiveness for small to midsized CPG manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, and an active community for client collaboration.  https://www.adessosolutions.com

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Adesso Announces Record Attendance for Upcoming Client Conference

Nine of the Ten New Clients since Fall 2017 Will be in Attendance

Rolling Meadows, IL. March 20, 2018 – Adesso Solutions, the leading Trade Promotion Effectiveness partner for SMB CPG companies in North America will have the highest attendance since the inception of the TPE Community Conference 4 years ago. The conference will again be held at Disney’s Yacht and Beach Club Resort and Convention Center in Lake Buena Vista, Florida on April 10 to 13, 2018. This includes both the number of attendees, and most importantly, the number of client-partner companies.

This first-class event will not only focus on solutions and upgrades, but some key business issues facing CPG manufacturers in the conventional retail and Natural-Specialty segments of the industry. They will launch their new analysis platform and the initial results it will generate for clients in terms of system usage and retailer performance.

Also of significance will be the initial forum of the Sales Leadership Community (SLC) – a combination industry share group, and organization to lead best business practices for SMB manufacturers. Steve Huisenga, Vice President of Sales of American Pop Corn Company comments, “Adesso’s client conferences have always been educational and beneficial to Jolly Time, and they add some fun, too. I am excited to lead this SLC as it provides a real outlet and value – we will all benefit.”  Fred Schroeder, President and CEO at Adesso adds, “Our business is growing significantly, based on Adesso’s team listening to our clients. Steve and others recommended this Sales Leadership Community, and it proves to be yet another differentiator.”

The TPE Community Conference is also still taking reservations from ‘not yet’ clients to hear the benefits Adesso provides first-hand. For more information, contact Karin Souren at ksouren@adesso-solutions.com, or visit the conference website at https://www.adessosolutions.com/conference/ Continue reading