Fall 2022 TPE Community Conference

Join Us!

At The Fall 2022 TPE Community Conference!

'Relaxing In A Different World'

We’re back!  It’s been 3 years since we had a client conference and we definitely miss getting together.  After recent discussions with many of you, you are ready to attend, and miss them as well.  We will get together in the latter part of October in our Rolling Meadows office & training center. 

As you know, you drive the Flamingo solution, and much of these conferences focus on enhancing various areas.  We are excited to get back to this.  Our agenda is continuing to evolve as client-partners attending are driving a significant part of the event’s content.  More to follow on the detailed agenda!

Why Attend?

You have all been dealing with cost issues & pricing concerns.

This creates additional strain on analysis of your spending and we can assist.  As we have lived through this before (and some of us have been in the industry since trade spending started), typically, as inflation subsides, trade will go up.  That requires a need for deeper analysis & more accurate forecasting.  Some thoughts on Flamingo Smart Dashboards analyses:

  • Evaluate customer profitability across time periods
  • Improve forecasting accuracy post price increases
  • Address erosion of base/non-promoted volume as it occurs; should we subsidize base volume
  • Understand competitive reactions leveraging syndicated data and potential trade spending responses

Other key informative sessions planned will include:

  • In-depth review of the Annual Planner. This has had numerous upgrades since it’s launch 22 months ago. And, no, it is NOT the Offline Planner.  It’s a game changer for field sales, management & finance.
  • Discuss future releases & areas for improvement
  • Various client presentations being scheduled, including an innovative review of a recently developed Warehouse Inventory Report.
  • A workshop for natural-specialty clients (most likely Thursday afternoon) to review the Boardwalk Deduction Settlement solution for the 2 key distributors in the space & the deductions they challenge these clients to address.
  • Other key sessions are being recommended as we speak – this is YOUR MEETING.

Take A Virtual Tour Of Adesso's HQ Office & Training Center!

2022 Community Conference
At A Glance

  • Meeting Location:
    Adesso’s HQ Office & Training Center
    3701 Algonquin Road, Rolling Meadows, IL 60008
  • Arrival: Tuesday, 10/25 – 12:00 pm
  • Welcome Reception: Tuesday, 10/25 – 5:30 pm
  • Conference Sessions:
    Tuesday, 10/25 – noon till 5:30 pm
    Wednesday, 10/26 – 8:30 am to 5:00 pm
    Thursday, 10/27 – 9:00 am to 1:00 pm
    (Optional Natural-Specialty Workshop Thursday Afternoon)
  • Accommodations: 
    SpringHill Suites by Marriott
    1550 McConnor Pkwy, Schaumburg, IL 60173
  • Room Rate: $122/night
    (Reserve Your Room / Select Special Rates, then Corp/Promo Code, then use code Y6F)

“I’ve attended quite a few of Adesso’s client conferences. And everything from the networking to the discussions around new system functionality and business process improvements has made these events both educational and beneficial for Jolly Time, so our team will be there!  Adesso listens to our needs and opportunities and take action – these conferences are a key part of that. They are extremely beneficial and address it in a fun, positive environment.”

Steve Huisenga, VP of Sales
American Pop Corn Company

Register to Attend

This is your meeting! Please add your recommendations for additional agenda topics, a new analysis/report you suggest we add to the Smart Dashboards (feel free to upload an example below), and other areas of improvement you would like to discuss or recommend for future releases.


This helps us prevent spam, thank you.

Adesso's Trade Experts Council III – Oct 2-3

Rolling Meadows, IL (August 1, 2018) 
Adesso Solutions announced today the upcoming annual fall client conference, Trade Experts Council III, which will take place on October 2-3, 2018 based on an overwhelming majority vote from our client community. This collaborative client event brings together participants with trade expertise ranging from Executive Leadership to Senior Sales & Finance, Trade Marketing, Field Sales, Sales Finance, as well as representation from Broker Partners. View Agenda
Adesso’s annual fall conference is highly focused on the evolution of the Flamingo Trade Promotion Management (TPM) system and Adesso’s additional systems and TPE services. Discussions and workshops focus around client business needs and how the company’s solutions can continue to enhance client-partners’ trade promotion effectiveness through ongoing releases.
“The Adesso team is looking forward to this annual fall event,” said Fred Schroeder, President & CEO at Adesso Solutions. “We are especially excited about this year’s Sales Leadership Community and User Committee involvement, brand new formal components of our TPE Community.”
“The conference provided us with an opportunity to interact and network with Adesso’s team and client community, and to hear about their system from users, not from sellers.” Said Jeffrey Masters, CFO, Hodgson Mill after last year’s community event that finalized a short selection process for the company’s new trade promotion solution.
See Adesso’s website, https://www.adessosolutions.com/TradeExpertsCouncil for more details.
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages their long history and deep expertise in the industry and a unique suite of solutions, that include an all-encompassing Trade Promotion Management (TPM) system on a cloud-based SaaS common platform (.Net), unique System Effectiveness Services and Trade Analysis & Planning Services to maximize the trade promotion effectiveness for client partners, as well as an active TPE community for client collaboration.   

# # #

Adesso Announces Record Attendance for Upcoming Client Conference

Nine of the Ten New Clients since Fall 2017 Will be in Attendance

Rolling Meadows, IL. March 20, 2018 – Adesso Solutions, the leading Trade Promotion Effectiveness partner for SMB CPG companies in North America will have the highest attendance since the inception of the TPE Community Conference 4 years ago. The conference will again be held at Disney’s Yacht and Beach Club Resort and Convention Center in Lake Buena Vista, Florida on April 10 to 13, 2018. This includes both the number of attendees, and most importantly, the number of client-partner companies.

This first-class event will not only focus on solutions and upgrades, but some key business issues facing CPG manufacturers in the conventional retail and Natural-Specialty segments of the industry. They will launch their new analysis platform and the initial results it will generate for clients in terms of system usage and retailer performance.

Also of significance will be the initial forum of the Sales Leadership Community (SLC) – a combination industry share group, and organization to lead best business practices for SMB manufacturers. Steve Huisenga, Vice President of Sales of American Pop Corn Company comments, “Adesso’s client conferences have always been educational and beneficial to Jolly Time, and they add some fun, too. I am excited to lead this SLC as it provides a real outlet and value – we will all benefit.”  Fred Schroeder, President and CEO at Adesso adds, “Our business is growing significantly, based on Adesso’s team listening to our clients. Steve and others recommended this Sales Leadership Community, and it proves to be yet another differentiator.”

The TPE Community Conference is also still taking reservations from ‘not yet’ clients to hear the benefits Adesso provides first-hand. For more information, contact Karin Souren at ksouren@adesso-solutions.com, or visit the conference website at https://www.adessosolutions.com/conference/ Continue reading

Adesso Announces Upcoming “Trade Experts Council II” Annual Collaborative Fall Client Conference – October 17-18

Rolling Meadows, IL (August 11, 2017) – Adesso Solutions announced today the upcoming annual fall client conference, Trade Experts Council II, on October 17-18, 2017. This collaborative client event brings together participants with trade expertise ranging from Executive Leadership to Senior Sales & Finance, Trade Marketing, Field Sales, Sales Finance, and this year with representation from Broker Partners. (More details & agenda)
“With this annual event, we aim to provide our clients with an opportunity to participate in Flamingo TPM System development to ensure that each company’s needs are represented as we prioritize together,” said Fred Schroeder, President & CEO of Adesso Solutions. 

Continue reading