Martin & Pleasance North America Cites Revolutionary Benefits From Flamingo TPE Solution & Adesso Partnership

Rolling Meadows, IL. March 16, 2023 – We are proud to share recent feedback from the Martin & Pleasance North America team, enthusiastically shared with us at Expo West.  M&PNA has been a client for nearly a year & is beginning to recognize the true value of the Flamingo solution & Adesso partnership.

Natural products CPG manufacturers share the day-to-day frustration of managing distributor deductions & attempting to make sense of the pages & pages of backup documentation.  This administrative burden, along with recognizing lack of control of this spending, is typically the initial reason brands recognize the need for a trade solution.  However, companies quickly realize a trade solution addresses the critical need to gain a complete & detailed view of their trade spending at every customer at a granular level.  With this visibility, along with their deduction admin time dramatically reduced, the key benefit is they are now able to analyze & evaluate the effectiveness of each promotion, which provides the advantages of tailoring trade plans to eliminate ineffective promotions that do not drive sales & customer loyalty, thus utilizing trade spending more strategically to grow the business.

Richard Pollock, President & CEO at Martin & Pleasance North America said, “Partnering with Adesso & their Flamingo solution has truly been revolutionary for our business.  Of course, deduction management was the first issue, but we quickly moved to analyze which deals were working & which were not.  We have made major changes to our spending based on the information in Flamingo, as well as recommendations from Adesso leadership.  These folks know the business in and out, have been successfully leading natural companies for years, listen to us & are real partners.  In my opinion, if you are an emerging manufacturer & have a need for a partner to assist with these deductions & trade, I’d definitely call the Adesso team.  As recently as Expo West, they have been sharing new areas they are addressing for future benefit – they are here to make us successful!”

“We highly value the partnership we have with the M&PNA team,” said Fred Schroeder, President & CEO at Adesso.  “It is an extremely bright & diligent group of people, and their setup process quickly led to their Flamingo solution generating a recognizable return on their investment.”

To learn more about Flamingo TPE, Adesso’s complete trade solution for natural-specialty & small-midsized CPG, please contact us at info@adesso-solutions.com or AdessoSolutions.com/Contact.

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Bare Bones Selects Adesso’s Flamingo TPE to Optimize Trade Results & Save Trade Management Time

Bare Bones BrothRolling Meadows, IL. December 1, 2022 – We are excited to welcome Barebones Ventures, LLC, a San Diego-based food company and tastemaker of healthy pantry staples for cooking & sipping, to Adesso’s client community. As a leading innovator in the bone broth space, the company offers a full line of nourishing broth products in traditional liquid and instant powder formats.

Being able to analyze promotion effectiveness to enable continual strategic improvement of promotion planning was a key objective of Bare Bones, typically one of the main challenges CPG manufacturers experience when initially managing trade using spreadsheets. The Bare Bones team selected Adesso’s Flamingo TPE solution as it will immediately enable full visibility into their trade spending and significant time savings when settling deductions.  Additionally, having all trade data in the system ultimately leads to powerful analysis, which empowers their team to optimize trade spending for improved results.

Katherine Harvey, Cofounder & CEO at Bare Bones said, “Trade spend in this industry is notoriously difficult to control and leverage effectively, so we’re excited to partner with Adesso, a solution provider that understands the natural products space. I’m confident their tools will enable us to drill down to analyze and understand exactly what we are spending, and where we can improve promotion effectiveness to grow the business.”

“Our Client Effectiveness team is passionate about our client partners’ success, and we have been working closely with the Bare Bones team to guide them through their setup process,” said Claudia Winegar, Sr. Director of Client Effectiveness at Adesso. “We were excited for another rapid setup & assisting them in making a significant change to their business very quickly. That is our mission here.”

To learn more about Flamingo TPE, Adesso’s complete trade solution for natural-specialty & small-midsized CPG, please contact us at info@adesso-solutions.com or AdessoSolutions.com/Contact.

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Pamela Caffrey Joins Adesso Solutions as VP of Client Effectiveness

Adding Further CPG & Consumer Insights Expertise to the Adesso Team

Rolling Meadows, IL. July 9, 2018 – Adesso Solutions announced today the addition of Pamela S. Caffrey, who joins the company to build and lead the Client Effectiveness team and be an integral member of Adesso’s leadership team.
Pam’s background includes a long tenure in leadership positions at Nielsen, the global measurement and data analytics company, where most recently she lead their east region SMB clients, working with clients similar to Adesso’s client-partners. She has built and led teams, has built both new and existing client businesses, is extremely knowledgeable of the CPG industry and possesses the key strengths needed to be successful in leading organizations like Adesso.
“Joining Adesso’s Client Effectiveness team is a great opportunity.” Said Pam Caffrey, Vice President of Client Effectiveness at Adesso Solutions. “I especially look forward to working directly with Adesso’s client-partners to ensure their ongoing improved trade promotion effectiveness.”
“We are excited to welcome Pam to the Adesso team.” Said Fred Schroeder, President & CEO at Adesso Solutions. “Our mission is to measurably, progressively and systematically improve our clients’ trade promotion effectiveness, and with Pamela joining the team, we add additional depth to the team’s collective CPG experience, along with consumer insights expertise, which is key to ongoing solution initiatives.”
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to medium sized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, as well as an active community for client collaboration.  https://www.adessosolutions.com

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