Adesso Hires Industry Leader as Part of Major 1H 2021 Initiatives


Further Enhancing Trade Effectiveness for Adesso’s TPE Client Community through 1H 2021 Initiatives

Rolling Meadows, IL. February 5, 2021 – We are pleased to announce the addition of Tim Pantzlaff to the Adesso team. This is the first of a series of 1H 2021 initiatives and investments to further focus Adesso on enhancing client success and their business growth. Tim will leverage his CPG and Natural-Specialty Trade expertise and spearhead our “Client Effectiveness” (services) department that drives trade effectiveness for Adesso’s client-partners. He will lead new client setups, ongoing solution releases, the AdessoU training program for clients and broker partners. Additionally, Tim will lead execution of ongoing proactive trade promotion effectiveness (TPE) services for our client community.

Tim Pantzlaff Has an Extensive Career in CPG

His background includes Birds Eye Foods, J.M. Smucker, Sargento, SC Johnson and most recently, 9 years with Traditional Medicinals in the natural-specialty segment. He has detailed knowledge of trade, including strategy and planning, sales forecasting, analysis and reporting. He also has experience implementing trade and ERP systems, as well as working with sales teams and brokers.

“Joining the Adesso team is a great opportunity. I look forward to leveraging my industry background and trade experience from the manufacturer side to further enhance trade effectiveness for Adesso’s client partners,” said Tim Pantzlaff. “I am especially excited to meet the client community, and work with them individually on opportunities and new solution initiatives launching in the next few weeks to assist in achieving their objectives for improved trade effectiveness.”

“Our Client Effectiveness team is key to our client partners’ success and rapid return on investment in their trade solution,” said Fred Schroeder, President & CEO at Adesso Solutions. “We’re excited to welcome Tim to our team, and look forward to working with him to expand and improve upon our solution offerings.”

For additional information, we invite you to visit us online at, or contact Karin Souren, Director of Marketing at or 847-342-1095 x4031.

Pamela Caffrey Joins Adesso Solutions as VP of Client Effectiveness

Adding Further CPG & Consumer Insights Expertise to the Adesso Team

Rolling Meadows, IL. July 9, 2018 – Adesso Solutions announced today the addition of Pamela S. Caffrey, who joins the company to build and lead the Client Effectiveness team and be an integral member of Adesso’s leadership team.
Pam’s background includes a long tenure in leadership positions at Nielsen, the global measurement and data analytics company, where most recently she lead their east region SMB clients, working with clients similar to Adesso’s client-partners. She has built and led teams, has built both new and existing client businesses, is extremely knowledgeable of the CPG industry and possesses the key strengths needed to be successful in leading organizations like Adesso.
“Joining Adesso’s Client Effectiveness team is a great opportunity.” Said Pam Caffrey, Vice President of Client Effectiveness at Adesso Solutions. “I especially look forward to working directly with Adesso’s client-partners to ensure their ongoing improved trade promotion effectiveness.”
“We are excited to welcome Pam to the Adesso team.” Said Fred Schroeder, President & CEO at Adesso Solutions. “Our mission is to measurably, progressively and systematically improve our clients’ trade promotion effectiveness, and with Pamela joining the team, we add additional depth to the team’s collective CPG experience, along with consumer insights expertise, which is key to ongoing solution initiatives.”
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to medium sized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, as well as an active community for client collaboration.

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