Adesso Earns Best-In-Class Distinction: POI Analysts Cite Client Collaboration, UX, Analytics & Value

Rolling Meadows, IL. September 6, 2018 – Adesso Solutions, a leading US provider of Trade Promotion Management solutions for North American small-midsized CPG companies, is excited to have once again earned the distinction “Best-in-Class” for External Collaboration in the 2018 TPx Vendor Panorama, published by Promotion Optimization Institute (POI).

As key POI analyst, Dale Hagemeyer notes, “We also like the way the company seeks to enable interactions between user organizations at its own seminars or other events to facilitate best practice transfer.” Hagemeyer also comments, “Client upgrade activity continues to be strong as a sign of satisfaction and commitment.”

Among some of the most noteworthy recognitions from this annual evaluation was for User Experience. “The UX has also improved significantly from last year. It is more graphically oriented. The ease of taking data into the “Offline Planner” is noteworthy. It is intuitive and easy to use,” said Hagemeyer. “For usability, POI rate Adesso UX as Above Average, due to the recent enhancements in dashboards, reports, and usability.”

The Vendor Panorama noted that Adesso’s Analytics have been enhanced substantially since the last report. “They are now a standard package that are role-based for both dashboards and reporting. We characterize the analytics as insightful and succinct. POI continues to rate Adesso Analytics as Above Average.” Said Hagemeyer
Once again, Promotion Optimization Institute described Adesso as “a complete TPM solution that is a good value for the money.” In particular, the report cited Adesso as “a steady, if not strong growth vendor, particularly in the SMB and natural foods market with a TPM-only solution focused solely on North America. The additional services around access to industry experts and outsourced system administration are a real plus and improve client satisfaction.”

Fred Schroeder, President & CEO at Adesso Solutions commented, “Client input and collaboration is key to our ongoing strategic initiatives and system improvements. We facilitate business process discussions for how to continually improve trade spending management and strategies.” He continued, “Our client-partners are therefore excited to upgrade, as new releases incorporate what the community needs next in their journey.”

About the Promotion Optimization Institute
The Promotion Optimization Institute, LLC (POI) brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders. Members of POI share practices that are cross-functional in both structured and informal settings through industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry leading summits. http://poinstitute.com/
 
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to midsized North American Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, as well as an active community for client collaboration.  https://www.adessosolutions.com

# # #

LINKEDIN GROUP: NATURAL & SPECIALTY CPG’S

Join a community of peers in the Natural Specialty industry with similar interests & business issues!

This LinkedIn group was developed to promote discussions & solutions for all individuals looking to learn more about how to navigate the unique, complex issue of managing MCBs and trade spending with distributors.

There is a different language, set of measurements and requirements to be successful in this seemingly “simple” channel, and often leaders & entrepreneurs find themselves struggling with these challenges. Through experience, dialogue, connections & partnering, this group will strive to assist these new, emerging companies maximize their opportunity for success. The major challenge that we will focus on will revolve around trade spending, deduction management and the relationships with retailers and distributors.
Join Now!

CGT: Over 200 CG Execs Talk Marketing Strategies

By Alarice Rajagopal:

Over 200 consumer goods executives met to discuss strategies that begin and end with the consumer during the 2015 Consumer Goods Sales & Marketing Summit. From social media to the marketing/IT alliance to digital and more, these sessions offered best practices and action items for attendees to bring back to their organizations.

Visit CGT online for key highlights from the most talked about sessions at the Summit.

Adesso Hosts Successful Surfin’ Safari Conference

Theme of Trade Promotion Effectiveness (TPE) Being ‘More Than Just The Software’ Resonates with SMB CPG’s
Rolling Meadows, IL (May 19, 2014) – Adesso Solutions, a leading provider of trade promotion management solutions and trade promotion activation services for small to midsize consumer packaged goods manufacturers (SMB CPG), announced today the success of their first Surfin’ Safari conference held in their corporate headquarters. Continue reading