Michelle Hill, Senior Director Trade Marketing Joins our Adesso Flock!

Announcing an Exciting Addition to our Adesso Team!

Rolling Meadows, IL. June 30, 2022 – Effective May 23, 2022, we have added Michelle Hill to the Adesso team as the Senior Director of Trade Marketing. Michelle has over 25 years of experience in the Natural Specialty and CPG industry.  Her experience includes companies such as Nonni’s Foods, Pinnacle Foods, and Tyson Foods.  She brings a wealth of knowledge to Adesso in customer business planning, trade marketing, and revenue management.  Please join us in welcoming her to the Adesso flock!

Based on hundreds of years of experience, senior CPG team members, and our unique focus on a ‘community approach’ to our business with our clients, Adesso continues to provide clients with the most complete Trade Promotion Effectiveness solution in the market!  With our focus on small to midsize natural-specialty companies, we have the trade experts to offer you the most complete training and unique outsourced administrative solution in the market.  Think of us as your trade marketing department.  We are ready to help you relax about your trade!

To learn more about Adesso and the Flamingo TPE, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com or call 847.342.1095.

Micro-Webinar Series (#1 of 4): Get Your Trade Spend Under Control

NHN Micro-Webinar Series 1 of 4 Get Your Trade Spend Under Control

New Hope Network Micro-Webinar #1 of 4

Get Your Trade Spend Under Control

With the complexities of deductions, navigating your company’s trade spend can be a troublesome process, quickly spiraling out of control and costing your company more than it should. Although, with the right tools, trade spending can be seamless, ultimately benefiting companies and creating a successful path to the future.

Watch this webinar to hear Adesso’s President & CEO, Fred Schroeder, and New Hope Network’s Executive Director of Content, Jessica Rubino, discuss how natural products CPG brands can wrangle their trade spending, ultimately boosting their bottom line.

In this 27-minute on-demand webinar, they discuss what goes into trade spending, key challenges natural products companies face, realistic examples, and how to overcome common obstacles and begin to leverage trade spending strategically for business growth.

Jessica RubinoModerator:

Jessica Rubino
Executive Director, Content
New Hope Network

Fred SchroederSpeaker:

Fred Schroeder
President & CEO
Adesso Solutions

Adesso Continues to Build Senior Management Expertise

GreetingsFromAdesso-TPE-Community-2022

Acosta Executive Joins Adesso Leadership Team

This is fun stuff!

 

Rolling Meadows, IL. April 14, 2022 – Effective April 11, we have added Valerie Perry to the Adesso team as Vice President of Client Effectiveness. Most folks in the CPG industry know her from Acosta. For those who haven’t met her yet, Valerie brings 27 years of client onboarding, ‘order-to-cash’ processing, and trade promotion management experience along with a deep CPG knowledge base to Adesso. How cool is this! It is safe to say we are more than excited!

Adesso continues to provide clients with the most complete Trade Promotion Effectiveness solution for the small to midsize & natural-specialty market, the most complete training and unique outsourced administrative solution in the market, and fastest time to realized value in the industry. This is based on hundreds of years of experience, and a unique focus on a ‘community approach’ to our business with our clients.

This unique focus on industry expertise & experience enables our clients to drive our solution and what we do.

To learn more about Adesso and the Flamingo TPE, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com or call 847.342.1095.

How to Master the Art of Trade Spending to Grow a Healthy Business

NHNWebinar

New Hope Network Webinar

How to Master the Art of Trade Spending to Grow a Healthy Business

Every manufacturer in the natural and organic space is in business because they see the opportunity and want to tap into the fast-growing healthy living movement. Also, in this climate as more and more consumers turn to natural and organic products to support wellness.

 Managing trade spending can be complex without proper expertise, processes, systems and training. So, it’s critical to have the right information and resources at your fingertips. During this webinar, we tap key industry experts to share insights into how to develop a strategic trade spending plan that will set your company up for short- and long-term success. Watch New Hope Network’s on demand webinar, ‘How to Master the Art of Trade Spending to Grow a Healthy Business’.

Meet The Family!

AdessoSolutions

This Flock of Flamingos Wants to Hire

Spirited & Motivated People to Join the Team!

Do you know a friend in the industry who would like to be part of the exciting momentum as we bring new CPG manufacturer clients onboard with Adesso’s Flamingo TPE Solution?

With annual recurring revenue growth exceeding 60% in 2021, mainly in the natural-specialty segment of CPG, we are looking to hire associates that understand our clients’ business challenges and have the desire & work ethic to assist them in improving their business. The bottom line is we need more trade experts!

Our mission here at Adesso is measurably, progressively, and systematically improve our clients’ trade promotion effectiveness over the short and long term, through systems, services, community & fun. We’d suggest you talk to some of our clients as well. If this sounds like a match for your friend or associate, please contact us directly or tell them to email their resume to careers@adesso-solutions.com.

Contact us, either at careers@adesso-solutions.com on LinkedIn, or contact an Adesso team member if you, a friend or an associate you know about is someone we should speak with!

Our new team members will cross various levels, but all have a consistent base of experience:

  • Deep understanding of the CPG industry, ideally with an understanding of the natural-specialty market. This is key due to the uniqueness of the distributor environment.
  • Trade marketing, field sales, or sales agency experience.
  • Exceptional organizational, presentation, and communication skills, both verbal and written.
  • Analytical, problem-solving, and process-oriented mindset.
  • Ability to thrive in a remote environment and be able to work cross functionally, drive multiple projects simultaneously, and deliver results in a highly organized manner.
  • Energetic, passionate, and motivated to help our clients.

Educational Natural-Specialty Trade Spending Webinar

NSWebinar

We Invite You to Join us for a Natural-Specialty Trade Spending Webinar

Trade spending in the Natural-Specialty segment is highly complex. Most emerging manufacturers lack the time to both manage this expense, and then leverage the opportunity to grow their businesses through a sound trade spending strategy – based on achieving your KPIs. Today, most manufacturers are using Excel, however, there is a simpler, more effective and cost-efficient approach. It not only manages this significant expense, but enables strategic growth, consistent with your overall company objectives, to drive the rapid and profitable growth you need to scale.

Would You Like to Learn to Leverage Trade for Strategic Growth?

During this Natural-Specialty Trade Spending webinar, we will share some of the successful practices and approaches our clients have used to grow their business, reduce trade spending on a ‘rate per case’ basis, and achieve repayment for unauthorized deductions/chargebacks. We will also share information we have gathered on trade spending in the Natural-Specialty segment in general and some categorization of trade that clients leverage to manage their business.

Webinar Overview

  • Review the current situation around trade spending today.
  • You’re spending more than you think – understand it, and learn what you’re getting for the investment.
  • Compare ‘working’ vs. ‘non-working’ trade.
  • Discuss how to improve your trade effectiveness in a progressive, structured fashion.
  • Provide real examples of companies addressing trade effectiveness and growing their business.

Cost: Complimentary!

We hope you can make it, and look forward to the opportunity to speak with you soon!

Contact Us for upcoming sessions!

Adesso Connected with Natural-Specialty Manufacturers as Premier Provider Sponsor

AdessoSolutions

Offering Trade Spending Learning at Natural Products Expo Virtual Event

Rolling Meadows, IL. March 10, 2021 – We were extremely pleased to connect with hundreds of CPG manufacturers during Natural Products Expo Virtual March 2 through March 4 as a Premier Provider Event Sponsor. Spark Brand Success, which united service providers and natural-specialty brands in the first Natural Products Expo Virtual event of the year, was all about giving manufacturers the information and resources they need to thrive in 2021—and beyond. In addition to attending presentations and virtual networking events, Adesso’s participation included the presentation, ‘Trade Promotion Strategy: Brand Success Depends on it’ day-1 of the live-streamed event. Another session offered was an on-demand educational webinar, developed in partnership with New Hope Network. Additionally, Adesso’s virtual booth offer a variety of educational materials, such as flyers, brochures, and case studies for manufacturers to take advantage of.

Adesso continues to expand upon its community by offering ongoing trade education opportunities for CPG manufacturers through a number of different media. Current offerings include:

  1. The on-demand webinar, How to master the art of trade spending to grow a healthy business, featuring guest speakers Thomas Huls, VP of Sales at Chosen Foods, as well as Denise Adamich, Controller at Once Upon A Farm. Both client-partners discuss how they have improved their trade promotion effectiveness and leverage trade spending for business growth, as well as continuously improve upon their deduction resolution process.
  2. The comprehensive eGuide, ‘The Secret to making Trade Spending Your Greatest Ally,’ Adesso developed in partnership with New Hope Network, which is available to download on their website.
  3. The invitation to connect, have a conversation, and request additional materials for learning how to more effectively manage trade.

“Our team enjoyed participating in last week’s virtual event, which was well-run by New Hope Network,” said Fred Schroeder, President & CEO at Adesso Solutions. “We made lots of connections, participated in a number of interesting sessions, as well as met with manufacturers interested in learning more about how they can grow their business through strategic improvement of their trade spending. We look forward to continuing the conversations and to getting back to meeting with our natural-specialty manufacturer friends in-person at Expo East in Philadelphia this fall.”

For additional information, we invite you to visit us online at https://AdessoSolutions.com, or contact Karin Souren, Director of Marketing directly at ksouren@adesso-solutions.com or 847-342-1095 x4031.

# # #

Adesso Has NO Clients on the ‘Forbes Top 25 Food & Beverage’ List

Adesso Has NO Clients on the Forbes Top 25 Food & Beverage List

However, We Make a Major Difference Supporting Small-Midsize North American CPG Manufacturers.

by Fred Schroeder

Other TPM providers in our industry have recently touted their penetration for various types of systems across the Forbes Global ‘Top 25 Food & Beverage’ list. Over half of this list is comprised of tobacco, alcohol and durables. However, we do not have, nor do we aspire to have, any clients on this list.

At Adesso, we hire team members that clearly have demonstrated a background and knowledge on the North American CPG market. Additionally, we focus our solutions around the uniqueness, challenges and opportunities. This includes our clients and ‘not yet’ clients who face trade spending every day – in the conventional retail segment and in the natural, specialty and organic segment.

Adesso Earns CGT AwardsThis focus has been recognized consistently by the Consumer Goods Technology (CGT) Readers’ Choice Award. 

This Award annually recognizes the consumer goods industry’s top technology and service providers, as selected by their end users. With Adesso’s “SMB Market Leader for TPM” recognition, the CGT recently cited some of Adesso’s SMB clients. They called the company and its CPG-focused solutions:

  • “Responsive to our needs and always willing to help.”
  • “User-friendly and intuitive.”
  • “A great system to manage trade.”
    “Very accommodating and easy to use.”
  • “Very simple to use — and it works.” 
  • “The Adesso team is great to work with.”

In short, unlike others in our industry, we do not aim to serve the ‘Forbes Top 25 Food & Beverage Companies’, nor global conglomerates. Our client-partners are small to midsize CPG manufacturers in the North American market with similar challenges and opportunities. They look to effectively track and manage their trade spending and become more effective through a community-based approach.

So, If you are looking for the best TPM system, supporting services to improve usage from your team, and eliminate unnecessary administration – all at a fair price with immediate ROI, contact Adesso Solutions. 

And feel free to ask our clients! 

Ease of Use

The Flamingo TPM system is quick to learn, and easy to use. Additionally, we continually update the system based on client input, to further enhance ease of use.

"Adesso ensures a rapid return on investment. It's easy to learn and use, it helps to control trade spend early on in a company's lifecycle, and continue to grow. Overall , Adesso works for all sized companies, and provides one system of truth for the management of trade."
OFarm
Denise Adamich
Controller
"One of our major objectives was to improve accountability. We previously used spreadsheets to allocate GL accounts to the right customers, and were limited to unofficial deal approvals through email. Flamingo TPM is easy to use, and has the functionality we need."
Blue Marble Brands
Steven Boyle
FP&A Analyst

Would you like to learn more about how to better manage your trade spending and deductions? We invite you to explore our Events and Industry Learning resources.

Face It, DEDUCTIONS Are a Form of Payment

Adesso-FaceIt_Deductions
Adesso-Deductions Are a Form of Payment
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Deductions come across as evil to many in the industry. They go by a lot of different names: chargebacks, MCBs, short pays and a host of others, but the common name for decades is simply Deductions

And believe it or not, these were originally driven by CPG manufacturers! 

You see, when trade spending was in its infancy 30+ years ago, manufacturers moved from ‘off invoice’ payments to ‘bill back’ payments. Hence, the retailers had to ‘bill back’ the manufacturer to get reimbursed for the dollars they used to discount the manufacturers’ products. Yes, that’s what the dollars were used for back then.

The manufacturers (who had a lot more clout in those days…) would debate whether the dollars were worth it or drove enough cases, which delayed reimbursing the retailer. In this day and age, the retailer was out the money!

As manufacturers became increasingly dependent on this extra volume and revenue, retailers became rather impatient and realized they had more leverage, and soon the balance shifted. It was a lot quicker to take the dollars spent last week or the week before off of the next invoice.

That addressed 2 issues:  

1. The retailer got their money faster.

2. The retailer also shifted the proof and incremental volume responsibility to the manufacturer.

And as soon as one retailer did this, everyone followed!

This is how, somewhere in the 1980’s, deductions became a form of payment for trade spending.

Therefore, if you are a food manufacturer entering this arena, be prepared to address this in a logical, effective manner. Because, in addition to all of the legitimate deductions, retailers and distributors will assume they are always accurate, and place the burden of proof on the manufacturer. Though some are more effective than others in assuring accuracy.

The reality is this is a clear form of payment in this industry. Profitability and effectiveness are therefore dependent on your ability to address this quickly, accurately, and thoroughly.

DID YOU KNOW that many manufacturers – large, small & emerging – now address deductions in 30 days or less? And they account for everything at the same level of granularity as any other item in their P&L!