Adesso Invites Clients to Go Beyond the Sea of Trade Information


Exploring Trade Opportunities at TPE Client Community Fall Conference in Disney

Rolling Meadows, IL. June 21, 2021 – We are extremely excited to announce our upcoming TPE Client Community conference will take place Tuesday, September 7 through Thursday, September 9 at Disney’s Yacht Club Resort and Convention Center in Lake Buena Vista, Florida. This conference offers business leaders and executives in sales, finance & trade marketing, targeted field sales users & finance administrators, as well as key sales agents / broker partners the opportunity to discuss industry issues and collective challenges within trade.

“As a more recent client, the conferences I have attended proved extremely informative in understanding the system’s capabilities and best practices,” said Tom Huls, Chief Sales Officer at Chosen Foods. “With the new syndicated data and Annual Planner functionality, this is another key time for this event. I do love how much the Adesso Team seeks feedback. It just does not happen at other 3rd party system providers. This is a must-attend event for Chosen Foods!”

The conference will provide invaluable networking opportunities, along with numerous conference sessions that will include presentations, client-led success sharing, and interactive workshops, with major session topics to include:

  • Detailed review and discussions around the Lighthouse Retailer Analysis & Effectiveness solution, which addresses the sea of trade information, and brings in Integrated Trade & Consumption Analysis, Customer Volume & Financial Analysis, and Warehouse Withdrawals.
  • Trade planning discussions, with in-depth review of the new Annual Planner and opportunities to improve strategic trade planning.
  • Workshops around Natural-Specialty trade strategy development, including topics such as annual trade planning, deduction management processes, broker involvement, and warehouse withdrawals.
  • Exploration of how to leverage the Smart Dashboards analysis and reporting BI tool for deeper analysis and strategic business growth.

“I’ve attended quite a few of Adesso’s client conferences,” said Steve Huisenga, Vice President of Sales at American Pop Corn Company. “And everything from the networking to the discussions around new system functionality and business process improvements has made these events both educational and beneficial for Jolly Time. They listen to our needs and opportunities and take action – these conferences are a key part of that. They are extremely beneficial and address it in a fun, positive environment.”

For additional information, we invite you to visit us online at, or contact Karin Souren, Director of Marketing directly at or 847-342-1095 x4031.

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Adesso Solutions Announces 2017 TPE Community Conference at Disney’s Yacht Club Resort & Convention Center

Rolling Meadows, IL (September 19, 2016) – Adesso Solutions announced today the confirmation of their 3rd annual TPE Community Conference, which will take place the week of May 1, 2017, once again at Disney’s luxurious Yacht Club Resort and Convention Center. This annual conference provides Adesso’s client community with a unique opportunity to participate in executive business discussions that lead to the evolution of the Flamingo TPM System and services. In addition, the conference is an integral part of Adesso’s TPE Community, with networking and small group discussions that enable industry learning and best practices sharing.

“We are excited to once again host our annual conference in this terrific location,” said Fred Schroeder, President & CEO of Adesso Solutions. “Based on conversations with clients, we anticipate a significant increase in number of attendees next year, as they have indicated a need for colleagues from other parts of their organization to attend. Therefore, as an integral part of our 2017 planning, we are happy to announce that there will be breakout sessions, panel and roundtable discussions of interest and relevance to executive management, finance, field sales, as well as broker representatives. In addition, we are aware that some clients were unable to attend this year due to prior business commitments, and to help with advance planning, initial details and registration are available on our conference website.”

Sheri Capuzi, Director of Credit at Jel Sert Company recommends attending the Adesso TPE Community Conference “to get a better grasp on things that are going on within the industry, and that comes with networking with other people, and how they’re running their business and their trade promotion management.”

At the conclusion of the 2016 conference, Rob Hodge, Senior Manager of Trade from Tata Global Beverages said, “We learned a lot from what other manufacturers do, and I think one of the keys to the conference is that we can network with different companies and learn how they go to market, and that the kinds of struggles they have a lot of times match the same struggles you have, so it’s a good learning experience. I will recommend that we get more people from our organization down next year, because you do learn a lot, and the more you can network either on the sales side or the finance side, the more beneficial it is to the company.”

Tim Curtis, Controller at Olivio Premium Products said “I intend on bringing a broker partner down who is going to be hands-on in Adesso on the deal and promotional side, as well as bringing some administrators that we work with to help with the deduction process.”

For more information, and to reserve your spot in advance, please visit Adesso’s conference website,, or contact Karin Souren, Director of Marketing at Adesso Solutions. Further details, and information about the 2017 conference special events and speakers will be posted on our website as they become finalized.
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages their long history and deep expertise in the industry and a unique suite of solutions, including a TPE community for client collaboration, an all-encompassing TPM (Trade Promotion Management) system on a cloud-based SaaS common platform (.Net), and unique consultative services to maximize the trade promotion effectiveness for the whole client community.

Adesso’s 2nd Annual TPE Community Conference Wows Clients with Best Practices, Upcoming Product Direction (video)

Rolling Meadows, IL (April 22, 2016) – Adesso Solutions concluded another successful TPE Community Conference yesterday at Disney’s beautiful Yacht Club Resort and Convention Center. With a significant representation of clients in the CPG manufacturer industry, as well as guest speakers and Adesso’s internal team, attendees participated in interactive Trade Promotion Effectiveness group and panel discussions, industry-wide updates and learnings, and networking opportunities in Disney World’s creative and magical venues.

“The conference was very well put together.” said Tim Curtis, Controller at Olivio Premium Products. “Overall an enjoyable experience, with a great deal of learning and understanding of the direction of the Flamingo product. I loved the guest speakers, so it was fun at the same time.”

Keynote speaker, Rudy Ruettiger of the movie “Rudy” spoke about overcoming obstacles to get on the football team at Notre Dame, and received a standing ovation for his presentation about the journey he has taken, and how this journey has contributed to his successes in life.

At the conclusion of the conference, guest speaker and industry expert Dale Hagemeyer of Promotion Optimization Institute offered his reflections: “Lots of engaged people here at the Adesso event, looking to do the trade promotion thing better. The key to promotion is to move from transactional to analytical…to drive insights. It’s because insights are the currency of collaboration, real effectiveness.”

Vernetta McDowell, Director of sales and Operations at Reynolds Brands stated, “We got to really see for ourselves that some of what we take as challenges that are unique to our business really aren’t, and that as a collective community we’re all experiencing the same sorts of challenges. And not only hearing of challenges, but seeing how other groups have dealt with them has allowed us to walk away with some best practices. The other thing that was a key takeaway for us was looking at the next two iterations of Flamingo that are on the horizon. Some of the things that we are looking for have already been solved! Also, some of the things that we didn’t even really know are challenges for us, we’re seeing that there are some solutions out there, and realized we didn’t even know we needed that – but we do need it – and plan to take advantage of some of the features coming up.”

Client feedback has been overwhelming in continuing this annual event in the current location, and plans are already in place for the 2017 conference. “As always, this conference was a great opportunity to interact with our client community for a few days in a location that everyone enjoys,” said Fred Schroeder, President & CEO of Adesso Solutions. “The evolution of our clients’ Flamingo product is guided, to a large extent, by the business discussions that take place during our conferences, and it is a pleasure to discuss with them in a live group setting what’s coming up next, as well as how easy it is for them to migrate to the new release, which will bring their company to the next stage in their journey to Trade Promotion Effectiveness.”
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages their long history and deep expertise in the industry and a unique suite of solutions, including a TPE community for client collaboration, an all-encompassing TPM (Trade Promotion Management) system on a cloud-based SaaS common platform (.Net), and unique consultative services to maximize the trade promotion effectiveness for the whole client community.

Reserve your spot now for the 2016 TPE Community Conference!

We are excited to announce – the 2016 TPE Community Conference will take place on April 19-21, once again at Disney’s Yacht Club Resort in Lake Buena Vista, Florida!

Register Today! »

Key Conference Details

Tuesday – Thursday, April 19-21
Disney’s Yacht Club Resort & Conference Center
1700 Epcot Resort Boulevard
Lake Buena Vista, Florida
Agenda: View Agenda
Room Rate:
$225/night +tax
Limited rooms availablereserve your spot now!
Tuesday, 3-6:45pm (following hotel check-in)
Asbury Registration Desk
More Details:
Visit our conference website
Call or email Karin Souren: 908-517-1147


1st Annual TPE Community Conference Gets Rave Reviews

Rolling Meadows, IL (April 24, 2015) – Adesso Solutions, a leading provider of trade promotion management and trade marketing solutions and services for small to midsize consumer packaged goods manufacturers (SMB CPG), announced today the success of their first annual Trade Promotion Effectiveness (TPE) Community Conference held April 21-23 at Disney’s Yacht Club Resort in Lake Buena Vista, Florida. 

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