Rolling Meadows, IL. March 16, 2023 – We are proud to share recent feedback from the Martin & Pleasance North America team, enthusiastically shared with us at Expo West. M&PNA has been a client for nearly a year & is beginning to recognize the true value of the Flamingo solution & Adesso partnership.
Natural products CPG manufacturers share the day-to-day frustration of managing distributor deductions & attempting to make sense of the pages & pages of backup documentation. This administrative burden, along with recognizing lack of control of this spending, is typically the initial reason brands recognize the need for a trade solution. However, companies quickly realize a trade solution addresses the critical need to gain a complete & detailed view of their trade spending at every customer at a granular level. With this visibility, along with their deduction admin time dramatically reduced, the key benefit is they are now able to analyze & evaluate the effectiveness of each promotion, which provides the advantages of tailoring trade plans to eliminate ineffective promotions that do not drive sales & customer loyalty, thus utilizing trade spending more strategically to grow the business.
Richard Pollock, President & CEO at Martin & Pleasance North America said, “Partnering with Adesso & their Flamingo solution has truly been revolutionary for our business. Of course, deduction management was the first issue, but we quickly moved to analyze which deals were working & which were not. We have made major changes to our spending based on the information in Flamingo, as well as recommendations from Adesso leadership. These folks know the business in and out, have been successfully leading natural companies for years, listen to us & are real partners. In my opinion, if you are an emerging manufacturer & have a need for a partner to assist with these deductions & trade, I’d definitely call the Adesso team. As recently as Expo West, they have been sharing new areas they are addressing for future benefit – they are here to make us successful!”
“We highly value the partnership we have with the M&PNA team,” said Fred Schroeder, President & CEO at Adesso. “It is an extremely bright & diligent group of people, and their setup process quickly led to their Flamingo solution generating a recognizable return on their investment.”