Expo West 2023 Hosted Education Session (Key Moments)

EXPO WEST 2023

Hosted Education Session - Key Moments

Managing Growth Through Economic Turbulence

I'd Like to Learn More!

SPEAKERS:

Fred Schroeder

President & CEO,
Adesso Solutions

Nicolas McCoy

Managing Director & Co-Founder, Whipstich Capital

Clara Paye

Founder,
UNiTE Food

Tara Burkley

Strategic Business Development Director,
New Hope Network

At this Natural Products Expo West 2023 Hosted Education Session, Adesso’s President & CEO, Fred Schroeder joined Nick McCoy of Whipstitch Capital, Clara Paye of UNiTE Food and New Hope Network’s Tara Burkley for a conversation on how to strategically manage your business and understand your trade spend to grow responsibly.

During this session, moderated by Nancy Coulter-Parker, we shared expert advice and predictions for the future of CPG and outlined top tactics for staying ahead of economic challenges, technology shifts and retail opportunities.

We invite you to pick from key moments of greatest interest to you below.

Watch Full 1:22 Hr Session

Key Moments

Improving Efficiency is Key to Scaling

Nick suggests companies can become more efficient by pulling a few key levers on the P&L, especially trade spend, freight, and COGs (packaging, tolling & ingredients).

Getting Comfortable with Trade Spending and Working With Distributers in the CPG Industry

Tara reviews the New Hope studies, and how newer companies in the industry are scared to leverage trade spending to grow, which is a common pain point for the industry.

Understand the Level of Expense Trade Spending is for Manufacturers

Fred reviews the main expenses on the P&L, including the surprise to many manufacturers who typically  view their trade spending as 15-20% of their gross revenue on trade spending, but often it turns out to be 40% when they look back.

How is Settlement Process of Deductions Similar to "Doing The Dishes"?

Adesso addresses trade spending in a structured process that includes much more than deduction management. Following this process enables analysis, which enables the manufacturer to improve effectiveness and leverage trade to drive more revenue and volume.

What are the Challenges Small Brands Face When Dealing with Distributors?

Clara discusses Off Invoice deals (OIs), as a necessary part of doing business with distributors. But how do you address over-buying? How do you push back if you see they already have excessive inventory in the DC?

Adesso's Trade Spend Strategies for Maximizing Savings and Investing in Customer Relationships

Clara points out that Adesso addresses trade promotion management from a customer-centric perspective, as she and Nick discuss the importance of looking at the pain points of the customer and buyer to help them be better at their jobs.

Quantify Trade at Each Customer to Evaluate SKU Performance & Avoid Losing Money

Fred reviews an example where a company gave away a free case per store, but the product did not sell as quickly as expected. With additional allowances & deductions, this resulted in no revenue with a cost per case of $197 to give product away.

The Challenges of Coupon Accounting for Small Brands

Nick reviews the challenges a small company needs to watch out for from an accounting perspective, as well as what promotions will be effective spending once you add it all up.

The Impact of Covid-19 on Trade Margins for Companies

Nick discusses how smaller vs. larger companies were able adjust trade and pricing during the pandemic. 

How Can We Help You?

If you would like to have a conversation about how we can help make your trade spending more effective through trade planning and deduction management in the Flamingo TPE Solution.

Let's Talk!

Expo West 2023 Hosted Education (Full) Session

EXPO WEST 2023

Full 1:22 Hour Hosted Education Session

Managing Growth Through Economic Turbulence

I'd Like to Learn More!

SPEAKERS:

Fred Schroeder

President & CEO,
Adesso Solutions

Nicolas McCoy

Managing Director & Co-Founder, Whipstich Capital

Clara Paye

Founder,
UNiTE Food

Tara Burkley

Strategic Business Development Director,
New Hope Network

At this Natural Products Expo West 2023 Hosted Education Session, Adesso’s President & CEO, Fred Schroeder joined Nick McCoy of Whipstitch Capital, Clara Paye of UNiTE Food and New Hope Network’s Tara Burkley for a conversation on how to strategically manage your business and understand your trade spend to grow responsibly.

During this session, moderated by Nancy Coulter-Parker, we shared expert advice and predictions for the future of CPG and outlined top tactics for staying ahead of economic challenges, technology shifts and retail opportunities.

We invite you to watch the full hour and 22 minute educational session to the right.

Click to Watch Full Session

How Can We Help You?

If you would like to have a conversation about how we can help make your trade spending more effective through trade planning and deduction management in the Flamingo TPE Solution.

Let's Talk!

Adesso Joins Natural Products Expo Virtual as Premier Provider Event Sponsor

Adesso

Offering Trade Effectiveness Education through Webinar & Presentation

Rolling Meadows, IL. February 26, 2021 – We are excited to announce Adesso will join Natural Products Expo Virtual March 2-4 as a Premier Provider Event Sponsor. This event, Spark Brand Success, unites services providers and natural-specialty brands in the first Natural Products Expo Virtual event of the year. It is all about giving manufacturers the information and resources they need to thrive in 2021—and beyond.  


View NPEV Agenda Here

Adesso’s participation includes the on-demand webinar, ‘How to master the art of trade spending to grow a healthy business’. It features guest speakers Thomas Huls, VP of Sales at Chosen Foods, as well as Denise Adamich, Controller at Once Upon A Farm. Both client-partners discuss how they have improved their trade promotion effectiveness and leverage trade spending for business growth, as well as continuously improve upon their deduction resolution process.

Adesso will also participate in the live presentation, ‘Trade Promotion Strategy: Brand Success Depends on it’, Tuesday afternoon. In this presentation we dig into where your trade dollars go, and what you can do to leverage this significant expense more strategically to build your brand and grow your business.

“Our team looks forward to participating in this virtual event next week,” said Fred Schroeder, President & CEO at Adesso Solutions. “Although I look forward to getting back to meeting with our natural-specialty manufacturer friends ‘live’ at Expo East in the fall, this event provides an opportunity for us to participate in a number of interesting sessions. Additionally, we will meet with manufacturers interested in learning more about how they can grow their business through strategic improvement of their trade spending.”

For additional information, we invite you to visit us online at https://AdessoSolutions.com, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.

Case Study: Clients Reduce Deduction Resolution Time

Adesso-DeductionsCameInUnder60Days-CaseStudy

4 Differentiators Among Clients Who Dramatically Reduce Deduction Resolution Time

Adesso Solutions announced today a case study demonstrating 4 differentiators among clients who reduce their deduction resolution time most significantly. As Days Sales Outstanding (DSO) for deduction resolution time remains one of CPG manufacturers’ top priorities, Adesso developed an in-depth analysis of those clients who are most successful, and found four distinct differentiators that were common among these clients.

While extremely important for all CPG manufacturers, this finding is especially critical to those in the Natural-Specialty segment where many lack a defined process and have little handle on their total trade budget at a customer level. In fact, Adesso’s analysis revealed that clients who leverage simple the process within Flamingo, along with these differentiators, reconcile all deductions within 60 days and over 85% within the first 30 days!

“Our brokers enter deals, clear our deductions, do our repay and the check requests – – they do it all and we currently have no deductions over 60 days,” said Karen Prophet, Promotions and Trade Spend Manager at Idahoan Foods. “My brokers tell me that Adesso is the most user-friendly system they have in their office. We have brokers recommend Adesso to other clients that they have.”

“Flamingo TPM is a great place to manage trade and deductions, all in one place,” said Diana Lester, Promotional Accountant at American Pop Corn Company. “Having all trade information in one system gives me complete visibility into our spending; I can log into the system to see what we are spending at every customer, view all of our plans in a Promotional Calendar, and click to drill down and see details and contracts associated with any deal.” 

To request your copy of the case study, or for more information about Adesso’s system and services, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com

Request Case Study

Feel Good Foods Selects Adesso to be TPM Partner

Feel Good Foods Joins Adesso for TPM

 

…Based on Great Value & Ability to Set Up Quickly to Begin 2020 Trade Plans.

Feel Good Foods Selects Adesso for TPMRolling Meadows, IL. June 18, 2019 – Adesso Solutions welcomes Feel Good Foods to the TPE Client Community of North American CPG manufacturers. Feel Good Foods offers chef-inspired snacks made with worry-free, fresh ingredients for crave-worthy flavors that are ready within minutes and built to share.

“We are proud to be the selected solution partner for Feel Good Foods,” said Fred Schroeder, President & CEO at Adesso Solutions. “Our Smart Dashboards reporting, effective deduction management capabilities, unique services and quick setup time were among their top priorities, and it is now our top priority to get them set up quickly so they can begin their trade planning for 2020.”

For additional information, we invite you to visit us online at http://www.AdessoSolutions.com/Contact-Adesso, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.

Adesso Features Robust Smart Dashboards & AdessoU Training Program at Annual Collaborative Fall Client Conference

Rolling Meadows, IL. (October 10, 2018) – Adesso announced another successful client event, The ‘Trade Experts Council Conference’. As one of Adesso’s TPE Community events, it saw a 30% increase compared with last year, and an increasing representation of clients in the community.
This conference focused on 3 new initiatives, along with revealing the latest release, Summerland Key, and an in-depth and extensive session on system suggestions for Flamingo TPM, Adesso’s TPM system.
The new initiatives included:

  • The formal launch of the AdessoU training program, which has already trained over 200 Flamingo TPM client and broker partner users to-date across various aspects of the system, resulting in broader usage, effective change management and stronger partnerships.
  • The launch of the Smart Dashboards reporting platform, along with the various elements and ongoing plans.
  • The exclusive Sales Leadership Community, a share group for senior sales executives to address both trade spending best practices and discuss key industry opportunities relevant to SMB sales leaders.

“Our demonstration of Adesso’s Smart Dashboards reporting was a key session of the conference,” said Fred Schroeder, President & CEO. “Especially the resulting business benefit discussions for current usage and input into future enhancements, based on client needs for analyzing their business for improved trade effectiveness.”

Steve Huisenga, Vice President of Sales at American Pop Corn Company said, “The conference was informative, and I learned a lot as always. I am excited about Adesso’s new initiatives, particularly the Smart Dashboards for more robust reporting, and updates to the Offline Planner. The Sales Leadership Community is yet another great example of Adesso listening and providing expertise for SMBs to be more effective with trade. It is also great to share ideas and collaborate with other CPG manufacturers.”

About Adesso Solutions
Adesso Solutions is a leader in Trade Promotion Effectiveness for small to midsized CPG manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, and an active community for client collaboration.  https://www.adessosolutions.com

# # #

Idahoan Foods Leverages Flamingo TPM to End “Over 90 Day” Deductions & Reduce Overall Outstanding MCB’s

Rolling Meadows, IL (September 13, 2017) – Adesso Solutions announced today impressive results achieved by a leading client-partner, Idahoan Foods of Idaho Falls. As deductions and manufacturer charge-backs (MCB’s) continue to be a major area of concern for all CPG manufacturers, including those in the Natural-Specialty arena, Idahoan Foods leverages the power of Adesso Flamingo TPM to drive some impressive results for their 2017 fiscal year (ending August 2017).

Most significantly, Idahoan ended their 2017 fiscal with $0 in their ‘over 90 day’ column for deduction aging. In addition, their total ‘over 60 day’ column is <6% of the total outstanding deductions. Finally, their total deduction balance at the end of the year is 50% of where it was in 2016… they reduced their total deductions by over 50%!

“I would attribute these incredible results to Idahoan’s diligent planning within Flamingo. Specifically, their promotions are confirmed in advance, and promotional contracts, as well as all other key information, is stored within each promotion,” commented Fred Schroeder, President & CEO at Adesso. “Idahoan consistently makes use of the functionality within Flamingo – a system that continues to improve based on their input and discussions with others in the Adesso Client Community. Furthermore, ongoing training for both internal resources and their broker partners with Adesso ensures optimal usage, as well as more accurate information within the system.”

Keith Peers, Senior Vice President of Operations for Adesso said: “We listen to our clients, as it is ‘their system’ …we are simply the stewards of the system. Our TPE Community facilitates opportunities for our clients to stay involved in their solution, to share best practices, and to take advantage of a host of shared benefits. Having the depth of industry experience, however, allows our team to pinpoint the real functionality opportunities.”

The upcoming fall client conference, the ‘Trade Experts Council II’, taking place on October 17-18, is an example of Adesso’s collaborative client community events that bring together clients and select ‘not yet clients’ with a broad range of trade expertise. These attendees range from Executive Leadership to Senior Sales & Finance, Trade Marketing, Field Sales, Sales Finance, and this year with representation from Broker Partners.

About Idahoan Foods
For nearly 50 years, Idahoan Foods has been the gold standard in prepared potato products. Headquartered in the heart of America’s potato country, Idahoan Foods employs an extensive network of potato experts that oversee the potatoes from field to shelf. The company offers a full spectrum of convenient mashed, hash brown, and casserole products under the Idahoan®, Paradise Valley®, and all-natural Honest Earth™ brand names. For more information, visit http://www.idahoan.com.

About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry and a unique suite of solutions. It includes an all-encompassing Trade Promotion Management (TPM) system on a cloud-based SaaS common platform (.Net), unique System Effectiveness Services and Trade Analysis & Planning Services to maximize the trade promotion effectiveness for client partners, as well as an active TPE community for client collaboration.

# # #

Adesso’s 2nd Annual TPE Community Conference Wows Clients with Best Practices, Upcoming Product Direction (video)

Rolling Meadows, IL (April 22, 2016) – Adesso Solutions concluded another successful TPE Community Conference yesterday at Disney’s beautiful Yacht Club Resort and Convention Center. With a significant representation of clients in the CPG manufacturer industry, as well as guest speakers and Adesso’s internal team, attendees participated in interactive Trade Promotion Effectiveness group and panel discussions, industry-wide updates and learnings, and networking opportunities in Disney World’s creative and magical venues.

“The conference was very well put together.” said Tim Curtis, Controller at Olivio Premium Products. “Overall an enjoyable experience, with a great deal of learning and understanding of the direction of the Flamingo product. I loved the guest speakers, so it was fun at the same time.”

Keynote speaker, Rudy Ruettiger of the movie “Rudy” spoke about overcoming obstacles to get on the football team at Notre Dame, and received a standing ovation for his presentation about the journey he has taken, and how this journey has contributed to his successes in life.

At the conclusion of the conference, guest speaker and industry expert Dale Hagemeyer of Promotion Optimization Institute offered his reflections: “Lots of engaged people here at the Adesso event, looking to do the trade promotion thing better. The key to promotion is to move from transactional to analytical…to drive insights. It’s because insights are the currency of collaboration, real effectiveness.”

Vernetta McDowell, Director of sales and Operations at Reynolds Brands stated, “We got to really see for ourselves that some of what we take as challenges that are unique to our business really aren’t, and that as a collective community we’re all experiencing the same sorts of challenges. And not only hearing of challenges, but seeing how other groups have dealt with them has allowed us to walk away with some best practices. The other thing that was a key takeaway for us was looking at the next two iterations of Flamingo that are on the horizon. Some of the things that we are looking for have already been solved! Also, some of the things that we didn’t even really know are challenges for us, we’re seeing that there are some solutions out there, and realized we didn’t even know we needed that – but we do need it – and plan to take advantage of some of the features coming up.”

Client feedback has been overwhelming in continuing this annual event in the current location, and plans are already in place for the 2017 conference. “As always, this conference was a great opportunity to interact with our client community for a few days in a location that everyone enjoys,” said Fred Schroeder, President & CEO of Adesso Solutions. “The evolution of our clients’ Flamingo product is guided, to a large extent, by the business discussions that take place during our conferences, and it is a pleasure to discuss with them in a live group setting what’s coming up next, as well as how easy it is for them to migrate to the new release, which will bring their company to the next stage in their journey to Trade Promotion Effectiveness.”
 
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages their long history and deep expertise in the industry and a unique suite of solutions, including a TPE community for client collaboration, an all-encompassing TPM (Trade Promotion Management) system on a cloud-based SaaS common platform (.Net), and unique consultative services to maximize the trade promotion effectiveness for the whole client community.

Adesso Solutions Awarded 2014 CGT Reader’s Choice Award for Trade Promotion Management

Rolling Meadows, IL (January, 2014) – Adesso Solutions, a leading provider of trade promotion management solutions for small to midsize consumer packaged goods manufacturers (SMB CPG), announced today that they were selected by the readers of Consumer Goods Technology (CGT) as one of the top 2014 trade promotion management (TPM) solution providers.

“Adesso is pleased to again be recognized this year as an industry leader in the TPM solutions category and wishes to thank the readers of CGT for this important industry award”, says Fred Schroeder, Adesso President & CEO.

About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages their long history and deep expertise in the industry and a unique suite of solutions including an online community for client collaboration, an all-encompassing TPM (Trade Promotion Management) product on a cloud-based SaaS common platform (.Net), and unique consultative services to maximize the trade promotion effectiveness for the whole client community.

For more information, visit AdessoSolutions.com or call (847) 342-1095 Ext 4010.

###