Case Study: Clients Reduce Deduction Resolution Time


4 Differentiators Among Clients Who Dramatically Reduce Deduction Resolution Time

Adesso Solutions announced today a case study demonstrating 4 differentiators among clients who reduce their deduction resolution time most significantly. As Days Sales Outstanding (DSO) for deduction resolution time remains one of CPG manufacturers’ top priorities, Adesso developed an in-depth analysis of those clients who are most successful, and found four distinct differentiators that were common among these clients.

While extremely important for all CPG manufacturers, this finding is especially critical to those in the Natural-Specialty segment where many lack a defined process and have little handle on their total trade budget at a customer level. In fact, Adesso’s analysis revealed that clients who leverage simple the process within Flamingo, along with these differentiators, reconcile all deductions within 60 days and over 85% within the first 30 days!

“Our brokers enter deals, clear our deductions, do our repay and the check requests – – they do it all and we currently have no deductions over 60 days,” said Karen Prophet, Promotions and Trade Spend Manager at Idahoan Foods. “My brokers tell me that Adesso is the most user-friendly system they have in their office. We have brokers recommend Adesso to other clients that they have.”

“Flamingo TPM is a great place to manage trade and deductions, all in one place,” said Diana Lester, Promotional Accountant at American Pop Corn Company. “Having all trade information in one system gives me complete visibility into our spending; I can log into the system to see what we are spending at every customer, view all of our plans in a Promotional Calendar, and click to drill down and see details and contracts associated with any deal.” 

To request your copy of the case study, or for more information about Adesso’s system and services, please contact Karin Souren, Director of Marketing, at

Idahoan Foods Leverages Flamingo TPM to End “Over 90 Day” Deductions & Reduce Overall Outstanding MCB’s

Rolling Meadows, IL (September 13, 2017) – Adesso Solutions announced today impressive results achieved by a leading client-partner, Idahoan Foods of Idaho Falls. As deductions and manufacturer charge-backs (MCB’s) continue to be a major area of concern for all CPG manufacturers, including those in the Natural-Specialty arena, Idahoan Foods leverages the power of Adesso Flamingo TPM to drive some impressive results for their 2017 fiscal year (ending August 2017).

Most significantly, Idahoan ended their 2017 fiscal with $0 in their ‘over 90 day’ column for deduction aging. In addition, their total ‘over 60 day’ column is <6% of the total outstanding deductions. Finally, their total deduction balance at the end of the year is 50% of where it was in 2016… they reduced their total deductions by over 50%!

“I would attribute these incredible results to Idahoan’s diligent planning within Flamingo. Specifically, their promotions are confirmed in advance, and promotional contracts, as well as all other key information, is stored within each promotion,” commented Fred Schroeder, President & CEO at Adesso. “Idahoan consistently makes use of the functionality within Flamingo – a system that continues to improve based on their input and discussions with others in the Adesso Client Community. Furthermore, ongoing training for both internal resources and their broker partners with Adesso ensures optimal usage, as well as more accurate information within the system.”

Keith Peers, Senior Vice President of Operations for Adesso said: “We listen to our clients, as it is ‘their system’ …we are simply the stewards of the system. Our TPE Community facilitates opportunities for our clients to stay involved in their solution, to share best practices, and to take advantage of a host of shared benefits. Having the depth of industry experience, however, allows our team to pinpoint the real functionality opportunities.”

The upcoming fall client conference, the ‘Trade Experts Council II’, taking place on October 17-18, is an example of Adesso’s collaborative client community events that bring together clients and select ‘not yet clients’ with a broad range of trade expertise. These attendees range from Executive Leadership to Senior Sales & Finance, Trade Marketing, Field Sales, Sales Finance, and this year with representation from Broker Partners.

About Idahoan Foods
For nearly 50 years, Idahoan Foods has been the gold standard in prepared potato products. Headquartered in the heart of America’s potato country, Idahoan Foods employs an extensive network of potato experts that oversee the potatoes from field to shelf. The company offers a full spectrum of convenient mashed, hash brown, and casserole products under the Idahoan®, Paradise Valley®, and all-natural Honest Earth™ brand names. For more information, visit

About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry and a unique suite of solutions. It includes an all-encompassing Trade Promotion Management (TPM) system on a cloud-based SaaS common platform (.Net), unique System Effectiveness Services and Trade Analysis & Planning Services to maximize the trade promotion effectiveness for client partners, as well as an active TPE community for client collaboration.

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Announcing Fall Client Conference in Rolling Meadows for Adesso’s Flamingo Retail, Foodservice and Natural TPM

Rolling Meadows, IL (August 17, 2016) – Adesso Solutions announces its upcoming client conference to take place October 18 in the newly expanded and remodeled Rolling Meadows headquarter office. This conference will feature Flamingo TPM roadmap sessions that are relevant to specific segments of the CPG industry. These include retail and foodservice, as well as the uniquely tailored Adesso offering that is relevant to the Natural and Specialty segment.

“This conference offers our client community the opportunity to participate in interactive business discussions that yield industry and best practices learnings. They also guide the future development of our system and services,” said Rich Jones, Executive Vice President TPE Solutions at Adesso. “We will also reveal upcoming Flamingo enhancements, and offer the opportunity to learn exactly what is involved in order to migrate to the latest release of Flamingo TPM.”

In reference to attending an Adesso conference, Vernetta McDowell, Director of sales and Operations at Reynolds Brands stated: “It’s a good opportunity to understand from a transactional perspective what the tool is capable of doing. And more importantly, it’s an opportunity to network and understand what it’s like to work in the tool, what it’s like to work with the Adesso team, and then what it takes to migrate. Some of the things that we all talk about is this journey to Trade Promotion Effectiveness (TPE) and where we are in the continuum. Also, understanding what the tool has to offer, and the best practices that Adesso can help you put in place. And then also collectively what you can gain from the Adesso Community – it’s a great opportunity to start those connections and start to immerse yourself in what a trade management tool can do for you.”

“I like the direction of the product, and especially that Adesso has created our foodservice site so we can have one system instead of two separate systems, it’s a big plus for us.” said Karen Prophet, Promotions & Trade Spend Manager at Idahoan Foods.

To learn more about Adesso’s fall client product conference, and to reserve a spot, please contact Karin Souren at or at 847-342-1095, x4031.

About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages their long history and deep expertise in the industry and a unique suite of solutions. These include a TPE community for client collaboration, an all-encompassing TPM (Trade Promotion Management) system on a cloud-based SaaS common platform (.Net), and unique consultative services to maximize the trade promotion effectiveness for the whole client community.

Adesso Launches the “Venice Beach” Release of Their Flamingo TPM System

Rolling Meadows, IL (July 13, 2016) – Adesso is excited to announce the 8th product release to enhance the already leading edge Flamingo Trade Promotion Management (TPM) System. Venice Beach builds upon improvements initiated in the Santa Monica release in early 2016, and provides business benefits that include further user control and visibility, system restriction to enhance accuracy, as well as significant time-saving functionality.
“Adesso’s Flamingo Trade Management system is as a standard system,” said Fred Schroeder, President & CEO of Adesso Solutions. “When we add functionality to the product, every client in our TPE Community has access to it. These releases occur between 3 and 4 times each year, and are guided by user feedback and executive business discussions from our regular client conferences.” Continue reading