Adesso Earns Best-In-Class Distinction: POI Analysts Cite Value, UX & Deep Industry Expertise

Rolling Meadows, IL. November 3, 2017 – Adesso Solutions, a leading US provider of Trade Promotion Management solutions for small and medium sized CPG companies, earned the distinction “Best-in-Class for External Collaboration” in the 2017 TPx Vendor Panorama, published by the analyst firm, Promotion Optimization Institute (POI). Among some of the most noteworthy recognitions from this annual evaluation was Adesso receiving mention about a stable and viable company that provides good value on the investment, with deep experience and a team that knows the industry. The Flamingo TPM system was described as an intuitive solution to use, with analytics focus for both the retail, foodservice as well as natural-specialty segments of the industry. Additionally, Adesso was complimented for its collaborative client-partner community, which enables client feedback into solution upgrades, and facilitates best practices transfer.

POI Partner and analyst, Dale Hagemeyer, rated Adesso’s offering as a “complete TPM solution that is a good value for the money.” Citing Adesso’s long-term focus on acquiring industry experts as an advantage to Tier 2 and 3 clients, Hagemeyer said, “The approach of staffing with industry, as opposed to technology, professionals can help those that are early in the TPM journey. To this end, it has an assessment process that is a very light consulting engagement, the result of which is an objective view of TPM readiness. What is rather unique is that the assessment may actually indicate that a company is not ready to launch into a TPM system deployment. We find few TPx companies that actually have the candor to recommend waiting as opposed to closing the deal.” 

The POI analysts found Adesso’s TPM system to be “intuitive and easy to use,” which is an important distinction that is often highlighted by Adesso’s client-partners, as well as broker users. “Our primary focus is for our users to intuitively use the system, in order to manage the essential aspects of their everyday business”, said Fred Schroeder, President & CEO at Adesso Solutions. “With their trade spending effectively managed, our client-partners can make better decisions for their trade spending planning and strategies.”

Adesso is excited to have received praise of its analytical capabilities, a significant improvement and focus within Adesso’s services, which generated much excitement and business discussion within Adesso’s client community at the October Community Conference. POI cites “The addition of dashboards is a real plus and they are quite nice. We found that investment and focus on SMB analytical issues such as UNFI and KeHE deductions, accounting for indirect customers, and accommodating food service sales through a single solution have improved the offering. We would characterize the analytics as insightful and succinct. In particular, we like the ease of planning at various levels and, through configuration at the user group level, the updated dashboard to better monitor the business. Having multiple customers on a single calendar is good for avoiding overlapping promotions. Given the Excel orientation of the tool, it is appropriate that it include pivot tables. A report writer is also included.”

With client collaboration, candid feedback into the ongoing evolution of Adesso’s system and services, as well as best practices sharing being integral elements of the Adesso TPE Community, the distinction “Best-in-Class for External Collaboration” is especially meaningful to Adesso. As Dale Hagemeyer noted about this community, “with an enhancement request program that leads to prioritization and possible upgrades across the platform. Users then have the option of whether or not to deploy the new feature.” Hagemeyer also noted, “Client upgrade activity continues to be strong as a sign of satisfaction and commitment.” He continued, “We also like the way the company seeks to facilitate interactions between user organizations at its own seminars or other events to facilitate best practice transfer.”
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to medium sized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, as well as an active community for client collaboration.

About the Promotion Optimization Institute
POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry-leading summits around the globe. POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. Executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia.