NORPAC Foods, Inc. Partners with Adesso to Improve Trade Effectiveness for Both Retail & Foodservice

We are excited to share the news that NORPAC Foods, Inc. is partnering with Adesso to improve their Trade Effectiveness. With an opportunity on both the Retail and Foodservice areas of their business, they were looking for a complete trade system that addressed both business segments in a totally integrated and seamless fashion. After a detailed selection process and reference checks, they recognized Adesso was the only partner to have these in one single system.

As Rich Jones, EVP of Technology typically comments, “As we designed and developed our Flamingo system, we had the foresight to make it flexible enough for all CPG business segments. Having a total US based team of developers and being together in our Rolling Meadows office keeps us close to our clients and their needs. We talk to them all the time – it’s not that hard with this level of communication.”

Keith Peers, close to this process and responsible for the setup and their ongoing success, also had a perspective: “The system is easy to use, and our System Effectiveness services are something no one else offers like we do. It creates a clear path to success.”

Please look for more updates as the setup progresses over the next weeks.

For additional information, please contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.

Idahoan Foods Leverages Flamingo TPM to End “Over 90 Day” Deductions & Reduce Overall Outstanding MCB’s

Rolling Meadows, IL (September 13, 2017) – Adesso Solutions announced today impressive results achieved by a leading client-partner, Idahoan Foods of Idaho Falls. As deductions and manufacturer charge-backs (MCB’s) continue to be a major area of concern for all CPG manufacturers, including those in the Natural-Specialty arena, Idahoan Foods leverages the power of Adesso Flamingo TPM to drive some impressive results for their 2017 fiscal year (ending August 2017).

Most significantly, Idahoan ended their 2017 fiscal with $0 in their ‘over 90 day’ column for deduction aging. In addition, their total ‘over 60 day’ column is <6% of the total outstanding deductions. Finally, their total deduction balance at the end of the year is 50% of where it was in 2016… they reduced their total deductions by over 50%!

“I would attribute these incredible results to Idahoan’s diligent planning within Flamingo. Specifically, their promotions are confirmed in advance, and promotional contracts, as well as all other key information, is stored within each promotion,” commented Fred Schroeder, President & CEO at Adesso. “Idahoan consistently makes use of the functionality within Flamingo – a system that continues to improve based on their input and discussions with others in the Adesso Client Community. Furthermore, ongoing training for both internal resources and their broker partners with Adesso ensures optimal usage, as well as more accurate information within the system.”

Keith Peers, Senior Vice President of Operations for Adesso said: “We listen to our clients, as it is ‘their system’ …we are simply the stewards of the system. Our TPE Community facilitates opportunities for our clients to stay involved in their solution, to share best practices, and to take advantage of a host of shared benefits. Having the depth of industry experience, however, allows our team to pinpoint the real functionality opportunities.”

The upcoming fall client conference, the ‘Trade Experts Council II’, taking place on October 17-18, is an example of Adesso’s collaborative client community events that bring together clients and select ‘not yet clients’ with a broad range of trade expertise. These attendees range from Executive Leadership to Senior Sales & Finance, Trade Marketing, Field Sales, Sales Finance, and this year with representation from Broker Partners.

About Idahoan Foods
For nearly 50 years, Idahoan Foods has been the gold standard in prepared potato products. Headquartered in the heart of America’s potato country, Idahoan Foods employs an extensive network of potato experts that oversee the potatoes from field to shelf. The company offers a full spectrum of convenient mashed, hash brown, and casserole products under the Idahoan®, Paradise Valley®, and all-natural Honest Earth™ brand names. For more information, visit http://www.idahoan.com.

About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry and a unique suite of solutions. It includes an all-encompassing Trade Promotion Management (TPM) system on a cloud-based SaaS common platform (.Net), unique System Effectiveness Services and Trade Analysis & Planning Services to maximize the trade promotion effectiveness for client partners, as well as an active TPE community for client collaboration.

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