Rolling Meadows, IL. December 1, 2022 – We are excited to welcome Barebones Ventures, LLC, a San Diego-based food company and tastemaker of healthy pantry staples for cooking & sipping, to Adesso’s client community. As a leading innovator in the bone broth space, the company offers a full line of nourishing broth products in traditional liquid and instant powder formats.
Being able to analyze promotion effectiveness to enable continual strategic improvement of promotion planning was a key objective of Bare Bones, typically one of the main challenges CPG manufacturers experience when initially managing trade using spreadsheets. The Bare Bones team selected Adesso’s Flamingo TPE solution as it will immediately enable full visibility into their trade spending and significant time savings when settling deductions. Additionally, having all trade data in the system ultimately leads to powerful analysis, which empowers their team to optimize trade spending for improved results.
Katherine Harvey, Cofounder & CEO at Bare Bones said, “Trade spend in this industry is notoriously difficult to control and leverage effectively, so we’re excited to partner with Adesso, a solution provider that understands the natural products space. I’m confident their tools will enable us to drill down to analyze and understand exactly what we are spending, and where we can improve promotion effectiveness to grow the business.”
“Our Client Effectiveness team is passionate about our client partners’ success, and we have been working closely with the Bare Bones team to guide them through their setup process,” said Claudia Winegar, Sr. Director of Client Effectiveness at Adesso. “We were excited for another rapid setup & assisting them in making a significant change to their business very quickly. That is our mission here.”