Article: Addressing 2023 Opportunities in a Challenging Environment

Addressing 2023 Opportunities in a Challenging Environment

With inflation on the rise, the cost of doing business has also increased, for some, significantly. Now more than ever, it’s imperative that companies no matter their size, keep on top of expenses and possible repays. 

In this Q&A style discussion from a recent webinar in a series of 4 on-demand webinars – Adesso’s President & CEO, Fred Schroeder and New Hope Network’s Content Marketing Strategist, Nancy Coulter-Parker discuss how brands can set themselves up for success in 2023 by understanding their trade spending.

Their conversation discusses staying ahead of cost pressures, avoiding getting overwhelmed by addressing trade spending, as well as what to expect from a partnership with Adesso Solutions.

Micro-Webinar Series (#1 of 4): Get Your Trade Spend Under Control

NHN Micro-Webinar Series 1 of 4 Get Your Trade Spend Under Control

New Hope Network Micro-Webinar #1 of 4

Get Your Trade Spend Under Control

With the complexities of deductions, navigating your company’s trade spend can be a troublesome process, quickly spiraling out of control and costing your company more than it should. Although, with the right tools, trade spending can be seamless, ultimately benefiting companies and creating a successful path to the future.

Watch this webinar to hear Adesso’s President & CEO, Fred Schroeder, and New Hope Network’s Executive Director of Content, Jessica Rubino, discuss how natural products CPG brands can wrangle their trade spending, ultimately boosting their bottom line.

In this 27-minute on-demand webinar, they discuss what goes into trade spending, key challenges natural products companies face, realistic examples, and how to overcome common obstacles and begin to leverage trade spending strategically for business growth.

Jessica RubinoModerator:

Jessica Rubino
Executive Director, Content
New Hope Network

Fred SchroederSpeaker:

Fred Schroeder
President & CEO
Adesso Solutions

Micro-Webinar Series (#2 of 4): The Measurable Benefits of Managing Trade Spend

New Hope Network Micro-Webinar #2 of 4

The Measurable Benefits of Managing Trade Spend

Incorporating a trade solution to your business could be pivotal in saving your business money. Often times, brands underestimate the percentage of their revenue being attributed to trade spending, but integrating a trade management system can help support your business and boost your bottom line.

Watch this micro webinar on-demand with Adesso to get actionable steps for how to reign in trade spend and how natural products CPG brands can ensure their promotional strategies are supporting their revenue goals.

Moderator:

Nancy Coulter-Parker
Content Marketing Strategist
New Hope Network

Fred Schroeder, Adesso's CEO & President, Trade Expert Speaker:

Fred Schroeder
President & CEO
Adesso Solutions

Micro-Webinar Series (#3 of 4): What to Look for in a Trade Promotion Partner

New Hope Network Micro-Webinar #3 of 4

What to Look for in a Trade Promotion Partner

This webinar is third in a 4-part series in our ongoing partnership with New Hope Network. While the first two webinars address the challenges of trade management, as well as the measurable benefits of a solution, Adesso’s President & CEO, Fred Schroeder and Nancy Coulter-Parker of New Hope Network continue the discussion to explore what to look for in a trade promotion partner.

With decades of industry experience, Fred provides his expertise on qualities to look for in a solution provider, and how Adesso Solutions matches up to these traits. Through their discussion on 4 key areas to consider, Fred shares his conclusions on how partnering with the right trade promotion partner enables you to leverage trade to maximize growth for your business.

Moderator:

Nancy Coulter-Parker
Content Marketing Strategist
New Hope Network

Fred Schroeder, Adesso's CEO & President, Trade Expert Speaker:

Fred Schroeder
President & CEO
Adesso Solutions

Micro-Webinar Series (#4 of 4): Addressing 2023 Opportunities in a Challenging Environment

New Hope Network Micro-Webinar #4 of 4

Addressing 2023 Opportunities in a Challenging Environment

This webinar is last in a 4-part series in our ongoing partnership with New Hope Network. The first three webinars address the challenges of trade management, as well as the measurable benefits of a solution, followed by a discussion to explore what to look for in a trade promotion partner.

Trade spend has been an issue for CPG manufacturers for decades. Often making up 20-40% of gross revenue, it’s important for businesses to understand how to best use trade spend to their benefit. Adesso Solutions has been a leader in the small and medium CPG space for over 20 years, and our experts are ready to demystify trade spend and help businesses save money.

When working with Adesso, you will quickly understand the details surrounding your trade spend, spend less time on administrative tasks, and most importantly, make more effective short- and long-term spending decisions to leverage trade spend as a key marketing tool.

Watch this quick webinar with Fred Schroeder, President and CEO of Adesso Solutions, to learn how brands can set themselves up for success in 2023 by understanding their trade spend.

Moderator:

Nancy Coulter-Parker
Content Marketing Strategist
New Hope Network

Fred Schroeder, Adesso's CEO & President, Trade Expert Speaker:

Fred Schroeder
President & CEO
Adesso Solutions

Article: What to Look for in a Trade Promotion Partner

What to Look for in a Trade Promotion Partner

It pays to manage trade spend with a complete solution, but how do you choose the right partner for your natural products brand?

In this Q&A style discussion from a recent webinar in a series of 4 on-demand webinars – Adesso’s President & CEO, Fred Schroeder and New Hope Network’s Content Marketing Strategist, Nancy Coulter-Parker discuss the qualities a natural products manufacturer should look for in a solution provider.

Through their discussion on 4 key areas to consider, Fred shares his conclusions on why these are important, and how partnering with the right trade promotion partner can enable you to leverage trade to maximize growth for your business.

Article: The Measurable Benefits of Managing Trade Spend

The Measurable Benefits of Trade Spend

In Adesso Solutions’ continuing partnership with New Hope Network, President & CEO, Fred Schroeder, discussed the benefits of evaluating trade through a proven solution in this Q&A style discussion from a recent webinar in a series of 4 on-demand webinars – “The Measurable Benefits of Managing Trade Spend”.

Throughout the article, Fred briefly recaps the first webinar in the series titled “Get Your Trade Spend Under Control”, pertaining to the major challenges emerging companies experience around trade spend, and then moves to share how natural-specialty companies can address these obstacles.

Fred discusses the short and longer term benefits of using a solution such as Adesso’s Flamingo TPE solution, and some specific reasons why now may be the time for your company to act.

Article: How Brands Can Get Their Trade Spend Under Control

How Brands Can Get Their Trade Spend Under Control

Are you curious about how to get your trade spend out of control?  In this article, Adesso Solutions’ President & CEO, Fred Schroeder chats with New Hope Network about how brands can help get their trade spend under control and boost their bottom line.

Fred outlines how the many complex moving pieces involved with trade spend may be causing brands to significantly underestimate how much of their revenue is going towards trade. It can be a difficult process to understand promotions and deductions, but introducing a trade solution to your business can help break down these complicated aspects of trade.

Throughout the article and related webinar, Fred outlines the challenges of managing trade spend and the importance of introducing a trade solution to get trade under control and boost the bottom line.

A Guide to Making Your Brand’s Worst Enemy its Greatest Ally

Every CPG's Secret Weapon: Trade Promotion Strategies

How would you answer these questions? Do I know exactly what I’m spending on trade? What am I getting for my trade dollars? Are my trade promotion strategies helping me grow my business?  

“Manufacturers can tell you exactly how much they’re spending on salaries. They can tell you how much the contract packer is charging them to put their organic meat sauce in jars. They can tell you each lid for those jars costs 18.2 cents per case,” says, Fred Schroeder, President & CEO at Adesso. “But when it comes down to how much they’re spending on trade promotion? They have no idea. But they should.”

We invite you to request this eGuide, developed by New Hope Network to find out how natural products brands are using trade promotion strategies, saving time and money and creating profit-fueling strategy.

How to Master the Art of Trade Spending to Grow a Healthy Business

NHNWebinar

New Hope Network Webinar

How to Master Trade Spending to Grow a Healthy Business

Every manufacturer in the natural and organic space is in business because they see the opportunity and want to tap into the fast-growing healthy living movement, but to master trade can be complicated and frustrating. Also, in this climate as more and more consumers turn to natural and organic products to support wellness.

 Managing trade spending can be complex without proper expertise, processes, systems and training. So, it’s critical to have the right information and resources at your fingertips. During this webinar, we tap key industry experts to share insights into how to develop a strategic trade spending plan that will set your company up for short- and long-term success. Watch New Hope Network’s on demand webinar, ‘How to Master the Art of Trade Spending to Grow a Healthy Business’.