Micro-Webinar Series (#1 of 4): Get Your Trade Spend Under Control

NHN Micro-Webinar Series 1 of 4 Get Your Trade Spend Under Control

New Hope Network Micro-Webinar #1 of 4

Get Your Trade Spend Under Control

With the complexities of deductions, navigating your company’s trade spend can be a troublesome process, quickly spiraling out of control and costing your company more than it should. Although, with the right tools, trade spending can be seamless, ultimately benefiting companies and creating a successful path to the future.

Watch this webinar to hear Adesso’s President & CEO, Fred Schroeder, and New Hope Network’s Executive Director of Content, Jessica Rubino, discuss how natural products CPG brands can wrangle their trade spending, ultimately boosting their bottom line.

In this 27-minute on-demand webinar, they discuss what goes into trade spending, key challenges natural products companies face, realistic examples, and how to overcome common obstacles and begin to leverage trade spending strategically for business growth.

Jessica RubinoModerator:

Jessica Rubino
Executive Director, Content
New Hope Network

Fred SchroederSpeaker:

Fred Schroeder
President & CEO
Adesso Solutions

A Guide to Making Your Brand’s Worst Enemy its Greatest Ally

Every CPG's Secret Weapon: Trade Promotion Strategy

How would you answer these questions? Do I know exactly what I’m spending on trade? What am I getting for my trade dollars? Is my trade budget helping me grow my business?  

“Manufacturers can tell you exactly how much they’re spending on salaries. They can tell you how much the contract packer is charging them to put their organic meat sauce in jars. They can tell you each lid for those jars costs 18.2 cents per case,” says, Fred Schroeder, President & CEO at Adesso. “But when it comes down to how much they’re spending on trade promotion? They have no idea. But they should.”

We invite you to request this eGuide, developed by New Hope Network to find out how natural products brands are wrangling trade spending, saving time and money and creating profit-fueling strategy.

How to Master the Art of Trade Spending to Grow a Healthy Business

NHNWebinar

New Hope Network Webinar

How to Master the Art of Trade Spending to Grow a Healthy Business

Every manufacturer in the natural and organic space is in business because they see the opportunity and want to tap into the fast-growing healthy living movement. Also, in this climate as more and more consumers turn to natural and organic products to support wellness.

 Managing trade spending can be complex without proper expertise, processes, systems and training. So, it’s critical to have the right information and resources at your fingertips. During this webinar, we tap key industry experts to share insights into how to develop a strategic trade spending plan that will set your company up for short- and long-term success. Watch New Hope Network’s on demand webinar, ‘How to Master the Art of Trade Spending to Grow a Healthy Business’.

Adesso Connected with Natural-Specialty Manufacturers as Premier Provider Sponsor

AdessoSolutions

Offering Trade Spending Learning at Natural Products Expo Virtual Event

Rolling Meadows, IL. March 10, 2021 – We were extremely pleased to connect with hundreds of CPG manufacturers during Natural Products Expo Virtual March 2 through March 4 as a Premier Provider Event Sponsor. Spark Brand Success, which united service providers and natural-specialty brands in the first Natural Products Expo Virtual event of the year, was all about giving manufacturers the information and resources they need to thrive in 2021—and beyond. In addition to attending presentations and virtual networking events, Adesso’s participation included the presentation, ‘Trade Promotion Strategy: Brand Success Depends on it’ day-1 of the live-streamed event. Another session offered was an on-demand educational webinar, developed in partnership with New Hope Network. Additionally, Adesso’s virtual booth offer a variety of educational materials, such as flyers, brochures, and case studies for manufacturers to take advantage of.

Adesso continues to expand upon its community by offering ongoing trade education opportunities for CPG manufacturers through a number of different media. Current offerings include:

  1. The on-demand webinar, How to master the art of trade spending to grow a healthy business, featuring guest speakers Thomas Huls, VP of Sales at Chosen Foods, as well as Denise Adamich, Controller at Once Upon A Farm. Both client-partners discuss how they have improved their trade promotion effectiveness and leverage trade spending for business growth, as well as continuously improve upon their deduction resolution process.
  2. The comprehensive eGuide, ‘The Secret to making Trade Spending Your Greatest Ally,’ Adesso developed in partnership with New Hope Network, which is available to download on their website.
  3. The invitation to connect, have a conversation, and request additional materials for learning how to more effectively manage trade.

“Our team enjoyed participating in last week’s virtual event, which was well-run by New Hope Network,” said Fred Schroeder, President & CEO at Adesso Solutions. “We made lots of connections, participated in a number of interesting sessions, as well as met with manufacturers interested in learning more about how they can grow their business through strategic improvement of their trade spending. We look forward to continuing the conversations and to getting back to meeting with our natural-specialty manufacturer friends in-person at Expo East in Philadelphia this fall.”

For additional information, we invite you to visit us online at https://AdessoSolutions.com, or contact Karin Souren, Director of Marketing directly at ksouren@adesso-solutions.com or 847-342-1095 x4031.

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Adesso Joins Natural Products Expo Virtual as Premier Provider Event Sponsor

Adesso

Offering Trade Effectiveness Education through Webinar & Presentation

Rolling Meadows, IL. February 26, 2021 – We are excited to announce Adesso will join Natural Products Expo Virtual March 2-4 as a Premier Provider Event Sponsor. This event, Spark Brand Success, unites services providers and natural-specialty brands in the first Natural Products Expo Virtual event of the year. It is all about giving manufacturers the information and resources they need to thrive in 2021—and beyond.  


View NPEV Agenda Here

Adesso’s participation includes the on-demand webinar, How to master the art of trade spending to grow a healthy business’. It features guest speakers Thomas Huls, VP of Sales at Chosen Foods, as well as Denise Adamich, Controller at Once Upon A Farm. Both client-partners discuss how they have improved their trade promotion effectiveness and leverage trade spending for business growth, as well as continuously improve upon their deduction resolution process.

Adesso will also participate in the live presentation, ‘Trade Promotion Strategy: Brand Success Depends on it’, Tuesday afternoon. In this presentation we dig into where your trade dollars go, and what you can do to leverage this significant expense more strategically to build your brand and grow your business.

“Our team looks forward to participating in this virtual event next week,” said Fred Schroeder, President & CEO at Adesso Solutions. “Although I look forward to getting back to meeting with our natural-specialty manufacturer friends ‘live’ at Expo East in the fall, this event provides an opportunity for us to participate in a number of interesting sessions. Additionally, we will meet with manufacturers interested in learning more about how they can grow their business through strategic improvement of their trade spending.”

For additional information, we invite you to visit us online at https://AdessoSolutions.com, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.