Adding Further CPG & Consumer Insights Expertise to the Adesso Team
Rolling Meadows, IL. July 9, 2018 – Adesso Solutions announced today the addition of Pamela S. Caffrey, who joins the company to build and lead the Client Effectiveness team and be an integral member of Adesso’s leadership team.
Pam’s background includes a long tenure in leadership positions at Nielsen, the global measurement and data analytics company, where most recently she lead their east region SMB clients, working with clients similar to Adesso’s client-partners. She has built and led teams, has built both new and existing client businesses, is extremely knowledgeable of the CPG industry and possesses the key strengths needed to be successful in leading organizations like Adesso.
“Joining Adesso’s Client Effectiveness team is a great opportunity.” Said Pam Caffrey, Vice President of Client Effectiveness at Adesso Solutions. “I especially look forward to working directly with Adesso’s client-partners to ensure their ongoing improved trade promotion effectiveness.”
“We are excited to welcome Pam to the Adesso team.” Said Fred Schroeder, President & CEO at Adesso Solutions. “Our mission is to measurably, progressively and systematically improve our clients’ trade promotion effectiveness, and with Pamela joining the team, we add additional depth to the team’s collective CPG experience, along with consumer insights expertise, which is key to ongoing solution initiatives.”
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to medium sized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, as well as an active community for client collaboration. https://www.adessosolutions.com
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