What If A Flamingo… Could Help You Achieve Trade Promotion Effectiveness?

Curious How Flamingo Enables Your Success?

Flamingo TPE addresses the most common challenges with distributor deductions & trade management. It ensures success by addressing the entire trade process with anything that has to do with your trade spending in one place, and in an easy to use, affordable, and quick to set up platform. 

To learn more, we invite you to request this flyer, which provides a quick overview of Adesso’s solutions, how they address every aspect of the trade process, as well as your potential short and long term ROI.

Request Flyer

What a Treat to Partner with SweetWorks Confections

GreetingsFromBuffalo

…for Trade Management, Deduction Resolution & Post-Promotion Analytics

SweetWorks ConfectionsRolling Meadows, IL. June 11, 2020 – Adesso Solutions’ team is thrilled to welcome SweetWorks Confections, A Chocolate Frey Company, to the TPE Client Community. SweetWorks Confections provides bits and bites of happiness to their customers and the community. Their iconic brands, including Buffalo’s beloved Niagara by Frey Premium Chocolate, and the iconic Sixlets have delighted customers in over 30 countries on 5 continents for decades.

“We need to look closely at how funds are being administered, and at what’s working or not working,” said Alan Stock, Director of Trade Development at SweetWorks Confections. “Adesso excels in our three top priorities – trade promotion management, deduction resolution, as well as post-promotion analytics.”

“Adding a client-partner such as SweetWorks to the Adesso community is indeed a treat,” said Fred Schroeder, President & CEO at Adesso Solutions. “With a system built on industry best practices, combined with services that ensure optimal usage and success, we look forward to quickly enabling the SweetWorks team to improve their trade promotion effectiveness and realize the ROI of their investment.”  

For additional information, we invite you to visit us online at http://www.AdessoSolutions.com/Contact-Adesso, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.

Concerned about the cost and efficiency of your trade promotion spending – You are not alone!

Studies indicate that:

  1. 2/3 of CPG executives are concerned about the cost and efficiency of trade spending,
  2. 50% or more of the trade promotions do not meet objectives,
  3. 18% of CPG manufacturers admit they have no mechanism to measure effectiveness,
  4. over 40% of the trade promotion events are not ranked or analyzed,
  5. there are big capability gaps in critical areas of TPM products such as promotion planning, reporting and analysis, and account profitability.

The net result is that 70% of the CPG manufacturers surveyed indicate the number one area they want to improve is their trade promotion effectiveness.

What’s scary is that the majority of the companies in this survey are larger companies that have more resources in terms of people, time and applications than the typical small or medium sized CPG manufacturer.

So what does the smaller CPG manufacturer do? You need 2 things:

1 – A superior TPM System. The complexity of managing trade spending is just too hard to do with Excel, a 1990’s technology. Today the solutions have progressed significantly and with the advent of software as a service (SaaS) cloud technology it’s a subscription model where you just sign into an existing solution that is being used by multiple CPG manufacturers. Since it’s a common solution used by multiple CPG manufacturers the product improves with best practices at a faster rate. Also the implementation and integration into your ERP solution is also easier since it’s likely been done with your system before at another manufacturer. It’s simply a better, quicker, less expensive, and less binding process.
2 – But you need to go beyond just “managing” trade spending to maximizing trade promotion effectiveness. You need the expertise and resources to utilize the TPM product, integrate syndicated and SPIN data, and do thorough analysis of your trade spending by key retailers and key promoted groups. You will be amazed at how much money is being wasted or at best sub-optimized with some retailers. You can significantly improve your ROI. It comes down to finding people that are trade experts who worked at major CPG manufacturers with experience analyzing and managing trade spending. This is harder as the resources to do this are much less available, but they are out there.

Get the help you need: contact Fred Schroeder at 847-342-1095 ext. 4011 or fschroeder@adesso-solutions.com

Are you flying blind?

You wouldn’t fly a plane blindfolded because you can’t see where you’re going – whether it’s looking out the window or at the instrument panel. The same holds true for effectively managing your trade spending. If you don’t have both a TPM solution and syndicated consumer data you are really flying blind. Yet, amazingly, many – with some estimates as high as 40% – small CPG companies do not spend the now relatively small amount of dollars on securing solutions to see where 10-30%+ of their topline revenue is going. Continue reading

You are not alone! If you are concerned about the cost and efficiency of your trade promotion spending you have company

Studies indicate that (1) 2/3 of CPG executives are concerned about the cost and efficiency of trade spending, (2) 50% or more of the trade promotions do not meet objectives (3) 18% of CPG manufacturers admit they have no mechanism to measure effectiveness, (4) over 40% of the trade promotion events are not ranked or analyzed and (5) there are big capability gaps in critical areas of TPM products such as promotion planning, reporting and analysis, and account profitability. The net result is that 70% of the CPG manufacturers surveyed indicate the number one area they want to improve is their trade promotion effectiveness. Continue reading