software - Adesso Solutions

What is the Difference Between TPE vs TPM?

Trade Spending is a major area to address for CPG manufactures both in the Natural-Specialty and conventional retail segments. Most companies have limited visibility and are spending a lot more than they think. Few companies have a comprehensive approach to address it. There is a much better alternative than using spreadsheets for addressing the complex issues surrounding trade planning and deduction management. So, what is the difference between TPE vs TPM?

Trade Promotion Management (TPM)

TPE vs TPM.. Trade Promotion Management is the industry term for the process of managing the entire life-cycle of trade promotions within a software solution. It includes the Annual Operating Plan, Customer Planning, Customer Execution, Settlement (Reconciliation) and Analysis.

So, Then What is TPE?

Adesso goes well beyond TPM to deliver the steps required to not only manage our clients’ trade spending, but to maximize its effectiveness. Therefore, we have developed a unique approach that includes a combination of business processes, best-in-industry and easy-to-use systems, as well as effectiveness services to help clients take appropriate steps that build upon each other to achieve Trade Promotion Effectiveness (TPE) so they can relax about managing their trade.

Why do “software analysts” exist?

The obvious answer is that software is complex and you need Subject Matter Experts (SME’s) to have the depth of experience and the time/role to evaluate all the solutions to provide an informed analysis of the focus, pros and cons of each solution provider. That is a 100% accurate answer. It’s just not the complete answer. Continue reading

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Are you focusing too much on the demo and the software?

The typical place that the small and medium (SMB) size CPG manufacturers start when they recognize they need a Trade Promotion Management solution is the software itself. The belief is that the most important thing to do is “see the demo of the TPM product.”

WRONG!Continue reading

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It’s Not Just About the TPM Software

Too many small and medium sized (SMB) CPG’s seem to think that the “TPM software” is the panacea that will be the answer to their problems. Therefore, they send out their RFP and call in the usual solution providers in the TPM space for “demos” of the solution. And so it kicks off the next “rush to the demo” on the part of the providers anxious to display their fancy approach to clearing a deduction and how few clicks it takes to perform a particular function.
But this approach can be very misleading because maximizing trade promotion effectiveness (TPE) requires much more than just the software. It’s also about the approach, the partnership with the provider, and the ability to tap into a community of other SMB CPG’s for perspective and benchmarking. Continue reading

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