What is the Difference Between TPE vs TPM?

Adesso Trade Promotion Effectiveness (TPE) Goes Beyond TPMTrade Spending is a major area to address for CPG manufactures both in the Natural-Specialty and conventional retail segments. Most companies have limited visibility and are spending a lot more than they think. Few companies have a comprehensive approach to address it. There is a much better alternative than using spreadsheets for addressing the complex issues surrounding trade planning and deduction management. So, what is the difference between TPE vs TPM?

Trade Promotion Management (TPM)

TPE vs TPM.. Trade Promotion Management is the industry term for the process of managing the entire life-cycle of trade promotions within a software solution. It includes the Annual Operating Plan, Customer Planning, Customer Execution, Settlement (Reconciliation) and Analysis.

So, Then What is TPE?

Adesso goes well beyond TPM to deliver the steps required to not only manage our clients’ trade spending, but to maximize its effectiveness. Therefore, we have developed a unique approach that includes a combination of business processes, best-in-industry and easy-to-use systems, as well as effectiveness services to help clients take appropriate steps that build upon each other to achieve Trade Promotion Effectiveness (TPE) so they can relax about managing their trade.

Adesso Launches New Foodservice Trade Promotion Management Product

Two Adesso Clients Already On Board with Integrated Retail & Foodservice Solution
Rolling Meadows, IL (October 6, 2014) – Adesso Solutions, a leading provider of trade promotion management solutions for small to midsize consumer packaged goods manufacturers (SMB CPG), announced today the launch of a new TPM Foodservice Product. Two of Adesso’s clients on the Retail TPM Product have already added the new Foodservice TPM Product. Continue reading

Are you sure the TPM solution you are reviewing is fully transactional?

Some solutions are being positioned as fully transactional, able to handle all the trade promotion management needs of CPG manufacturers, so you have to be careful what you are reviewing. Therefore, you need to make sure they are capable of executing each step in the traditional TPM process of Plan, Execute, Monitor, Settle and Analyze.
There are several things to do to avoid making the wrong purchase.Continue reading

The TPE Gap (Trade Promotion Effectiveness)

Everyone in CPG who has anything to do with trade spending knows the importance of having a trade promotion management or TPM product / solution.

Not everyone uses one, and many don’t use it correctly, but most at least see the need and benefit. CONTROL. TPM products finally provided the visibility and a tool to manage and “control” where the money is going so it can at least be tracked with a relative degree of both timeliness and accuracy without sweating while waiting months for final deductions to come in that could dramatically impact the financials. 

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Does searching for and implementing a Trade Promotion Management solution have to be long, hard, painful and costly?

Not today. Years ago it used to be.
Then the TPM solutions from major software providers were all customized, costly, long processes that were also not that effective. Now the better TPM solutions can be implemented often within 12- 16 weeks or less since the product already exists in the cloud and your users just log in. All you have to do is add your data and configure it to your hierarchies for the retailers and products. TPM solutions are created with the ability to integrate to all of the ERP systems.
This isn’t as scary as it sounds and it’s done at every company so you are not unique. Then the set-up costs and monthly subscriptions are really very reasonable in both the absolute, and particularly when you view them as a very small percentage of the millions of dollars you spend on trade promotions to ensure they are controlled and effective.Continue reading

Your TPM Solution. Here Today. Gone Tomorrow?

With the consolidation of several Trade Promotion Management solution providers there is valid concern among clients about whether their version of the TPM solution will be around and supported in the near future.
The fact is it’s not just hard, it’s next to impossible to merge two different solutions. It’s also inefficient. The provider has to make a choice for which one they are going to support going forward. Several of the major TPM “influencers” in the industry have indicated that this problem is real and getting worse.Continue reading