Adesso Continues to Build Senior Management Expertise


Acosta Executive Joins Adesso Leadership Team

This is fun stuff!


Rolling Meadows, IL. April 14, 2022 – Effective April 11, we have added Valerie Perry to the Adesso team as Vice President of Client Effectiveness. Most folks in the CPG industry know her from Acosta. For those who haven’t met her yet, Valerie brings 27 years of client onboarding, ‘order-to-cash’ processing, and trade promotion management experience along with a deep CPG knowledge base to Adesso. How cool is this! It is safe to say we are more than excited!

Adesso continues to provide clients with the most complete Trade Promotion Effectiveness solution for the small to midsize & natural-specialty market, the most complete training and unique outsourced administrative solution in the market, and fastest time to realized value in the industry. This is based on hundreds of years of experience, and a unique focus on a ‘community approach’ to our business with our clients.

This unique focus on industry expertise & experience enables our clients to drive our solution and what we do.

To learn more about Adesso and the Flamingo TPE, please contact Karin Souren, Director of Marketing, at or call 847.342.1095.

Adesso Hires Industry Leader as Part of Major 1H 2021 Initiatives


Further Enhancing Trade Effectiveness for Adesso’s TPE Client Community through 1H 2021 Initiatives

Rolling Meadows, IL. February 5, 2021 – We are pleased to announce the addition of Tim Pantzlaff to the Adesso team. This is the first of a series of 1H 2021 initiatives and investments to further focus Adesso on enhancing client success and their business growth. Tim will leverage his CPG and Natural-Specialty Trade expertise and spearhead our “Client Effectiveness” (services) department that drives trade effectiveness for Adesso’s client-partners. He will lead new client setups, ongoing solution releases, the AdessoU training program for clients and broker partners. Additionally, Tim will lead execution of ongoing proactive trade promotion effectiveness (TPE) services for our client community.

Tim Pantzlaff Has an Extensive Career in CPG

His background includes Birds Eye Foods, J.M. Smucker, Sargento, SC Johnson and most recently, 9 years with Traditional Medicinals in the natural-specialty segment. He has detailed knowledge of trade, including strategy and planning, sales forecasting, analysis and reporting. He also has experience implementing trade and ERP systems, as well as working with sales teams and brokers.

“Joining the Adesso team is a great opportunity. I look forward to leveraging my industry background and trade experience from the manufacturer side to further enhance trade effectiveness for Adesso’s client partners,” said Tim Pantzlaff. “I am especially excited to meet the client community, and work with them individually on opportunities and new solution initiatives launching in the next few weeks to assist in achieving their objectives for improved trade effectiveness.”

“Our Client Effectiveness team is key to our client partners’ success and rapid return on investment in their trade solution,” said Fred Schroeder, President & CEO at Adesso Solutions. “We’re excited to welcome Tim to our team, and look forward to working with him to expand and improve upon our solution offerings.”

For additional information, we invite you to visit us online at, or contact Karin Souren, Director of Marketing at or 847-342-1095 x4031.