‘Working Trade’ vs ‘Non-Working Trade’

Non-Working Trade

Essentially, by non-working trade, we refer to dollars that do not get to the consumer, do not drive targeted distribution, and do not drive repeat purchase.

Examples of Non-Working Trade

    • OI’s & the Resultant Forward Buying
    • Non-Targeted Slotting/Free Goods
    • Administrative Fees
    • Short Coded Buy Downs
    • Unauthorized Deductions That Need to be Repaid

Working Trade

Working Trade is targeted spending with retailers to drive growth, your brand franchise/equity, and represent dollars reflected at the consumer level.

How Can You Measure This?

While short-term results may be difficult to measure, retailer level case growth is a barometer. Longer-term consumption growth, reduced spending per case, and reduced slotting are key metrics. Also, spending can be evaluated and measured by ROI, ‘cost per incremental case’, and customer profitability longer term.

So When Do You Begin to Evaluate This?

It is important to note that these are not ‘big company’ approaches – companies under $10M address some or all of these areas when discussing working trade vs. non-working trade.

On-Demand Webinar - Working Trade vs Non-Working TradeNatural-Specialty Trade Spending Webinar (On-Demand)

Would you like to learn more about ‘Working Trade’ vs. ‘Non-Working Trade’? We have developed an educational webinar for CPG manufacturers in the natural-specialty segment, and invite you to join us at your convenience for this on-demand webinar. Feel free to reach out on LinkedIn to learn more about Adesso.

What is the Difference Between TPE vs TPM?

Adesso Trade Promotion Effectiveness (TPE) Goes Beyond TPMTrade Spending is a major area to address for CPG manufactures both in the Natural-Specialty and conventional retail segments. Most companies have limited visibility and are spending a lot more than they think. Few companies have a comprehensive approach to address it. There is a much better alternative than using spreadsheets for addressing the complex issues surrounding trade planning and deduction management. So, what is the difference between TPE vs TPM?

Trade Promotion Management (TPM)

TPE vs TPM.. Trade Promotion Management is the industry term for the process of managing the entire life-cycle of trade promotions within a software solution. It includes the Annual Operating Plan, Customer Planning, Customer Execution, Settlement (Reconciliation) and Analysis.

So, Then What is TPE?

Adesso goes well beyond TPM to deliver the steps required to not only manage our clients’ trade spending, but to maximize its effectiveness. Therefore, we have developed a unique approach that includes a combination of business processes, best-in-industry and easy-to-use systems, as well as effectiveness services to help clients take appropriate steps that build upon each other to achieve Trade Promotion Effectiveness (TPE) so they can relax about managing their trade.

O Olive Oil & Vinegar Goes Live with Flamingo TPM

GreetingsFromPetaluma

Actively Planning Trade in the System in Just 9 Weeks! 

Rolling Meadows, IL. August 6, 2020 – Adesso Solutions is pleased to officially welcome O OLIVE OIL & VINEGAR, a Curation Foods company, to the community of client-partners who leverage the Flamingo TPM system for improving their trade planning and reconciliation management. In just nine weeks after starting the setup of the system, O OLIVE OIL & VINEGAR is planning trade promotions in the system, reconciling deductions from QuickBooks via Adesso’s proprietary connectors, as well as involving broker partners in the process to minimize administrative time for the internal team.

Paul Ryzanych, National Director of Sales & Marketing at O OLIVE OIL & VINEGAR said, “We are focused on growth, and having a system in place enables our brokers to input deals, attach contracts and match all deductions. This significantly reduces time needed internally. Additionally, we now have powerful reporting at our fingertips, which was time-consuming, cumbersome, and manual when we used spreadsheets.”

“We are already enjoying the partnership with O OLIVE OIL & VINEGAR,” said Fred Schroeder, President & CEO at Adesso Solutions. “Working with the team has been a pleasure, and we look forward to deepening the relationship with their sales, finance and broker teams through our ongoing AdessoU training program, as well as ongoing client collaboration events that will continue to enhance our systems and services for the TPE Community as a whole.”

About Adesso Solutions

Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to medium sized Consumer Packaged Goods and Natural-Specialty Organic manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, as well as an active community for client collaboration.  https://www.adessosolutions.com

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Adesso Features Robust Smart Dashboards & AdessoU Training Program at Annual Collaborative Fall Client Conference

Rolling Meadows, IL. (October 10, 2018) – Adesso announced another successful client event, The ‘Trade Experts Council Conference’. As one of Adesso’s TPE Community events, it saw a 30% increase compared with last year, and an increasing representation of clients in the community.
This conference focused on 3 new initiatives, along with revealing the latest release, Summerland Key, and an in-depth and extensive session on system suggestions for Flamingo TPM, Adesso’s TPM system.
The new initiatives included:

  • The formal launch of the AdessoU training program, which has already trained over 200 Flamingo TPM client and broker partner users to-date across various aspects of the system, resulting in broader usage, effective change management and stronger partnerships.
  • The launch of the Smart Dashboards reporting platform, along with the various elements and ongoing plans.
  • The exclusive Sales Leadership Community, a share group for senior sales executives to address both trade spending best practices and discuss key industry opportunities relevant to SMB sales leaders.

“Our demonstration of Adesso’s Smart Dashboards reporting was a key session of the conference,” said Fred Schroeder, President & CEO. “Especially the resulting business benefit discussions for current usage and input into future enhancements, based on client needs for analyzing their business for improved trade effectiveness.”

Steve Huisenga, Vice President of Sales at American Pop Corn Company said, “The conference was informative, and I learned a lot as always. I am excited about Adesso’s new initiatives, particularly the Smart Dashboards for more robust reporting, and updates to the Offline Planner. The Sales Leadership Community is yet another great example of Adesso listening and providing expertise for SMBs to be more effective with trade. It is also great to share ideas and collaborate with other CPG manufacturers.”

About Adesso Solutions
Adesso Solutions is a leader in Trade Promotion Effectiveness for small to midsized CPG manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, and an active community for client collaboration.  https://www.adessosolutions.com

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Adesso’s Client Community ‘Migrates’ to the East Coast With the Flamingo TPM System "Key West" Release

Rolling Meadows, IL. May 31, 2018 – Adesso Solutions announced today the latest Flamingo release, and the Trade Promotion Management (TPM) System’s first migration to the east coast with this release being… Key West!

After a series of releases in the last 3 years, creatively named for west coast beaches, major new client growth and significant technology upgrades created the need for a foundation to move forward. Where better to relax than Key West! 

This new foundation includes automated QuickBooks setups, a Software as a Service (SaaS) model for Flamingo and other new improvements. It is also a springboard to take advantage of the improved Offline Planner and Smart Dashboards – both being released prior to the summer season and in time for 2019 retailer planning – for existing and soon to be clients alike. As always, Key West’s functionality is rooted in client recommendations, broader client confirmation and Adesso’s deep industry experience. Over 60% of this added functionality improves ‘ease of use’ for field sales & broker partners, enhancing Flamingo’s position as the easiest to use TPM system on the market.

“The span of the Key West release is across technology, our Flamingo TPM System, as well as our extended services,” said Rich Jones, Executive Vice President of Technology at Adesso Solutions. “Upgrading to Key West also provides the basis to take advantage of other Adesso TPE solutions going forward and has been integral to  our long term strategy.”

“We are excited to get clients on the Key West release as quickly as possible.” Said Keith Peers, Senior Vice President of Operations at Adesso. “Invitations for registration to Key West Release webinars and our new, expanded training service will be going out directly to our client community, as well as their broker partners, to ensure that all users are trained and ready for the new functionality.”

For more information about Adesso’s systems and services, as well as the ongoing release process, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com.

About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to medium sized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, as well as an active community for client collaboration.  https://www.adessosolutions.com

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Save The Date! 2019 TPE Community Conference

Save The Date! 2019 TPE Community Conference

Rolling Meadows, IL

Adesso Solutions announced today their 5th annual TPE Community Conference, which will take place the week of March 25, 2019. This annual Trade Promotion Management event will take place at Disney’s Boardwalk Inn & Conference Center.

We encourage all client-partners to make their calendars for this annual community event!
More details will follow in the coming weeks.

About Adesso Solutions

Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to midsized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, as well as an active community for client collaboration. adessosolutions.com

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Sign Up for an Event

PLEASE SUBMIT THE FORM BELOW

 

SIMEK’S Selects Adesso for TPM Systems & Services

Rolling Meadows, IL. January 31, 2018 – With SIMEK’S, you can feel good about mealtime. Their frozen entrees and meatballs are all made with quality ingredients, and are free from preservatives, artificial colors, and artificial flavors. Additionally, for every meal you buy, someone in your community receives a meal.

“Adesso is proud to welcome SIMEK’S, a company that cares about the greater good, a key element of the Adesso TPE Community.” said Fred Schroeder, President & CEO at Adesso Solutions. “At Adesso, we bring together our client-partners for conferences, committees and meetings to share best practices and discuss common business opportunities. We strategically incorporate this feedback into our ongoing solution release plan which benefits the entire community – with the goal of continually improving their trade promotion effectiveness.”

For additional information, we invite you to visit us online at http://www.AdessoSolutions.com/LetsMeet, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.

Flamingle With Adesso!

Is Trade Spending a Significant % of Your Revenue?

Trade spending is often well over 25% of revenue for most CPG manufacturers.
How does this compare to yours?

Are you looking for an easier
and more accurate way to manage trade?

You may want to know more about a Trade Promotion Management (TPM) solution that’s tailored specifically to YOU, and that works for your budget.
It is less time-consuming and less prone to errors and inaccuracies than using spreadsheets. Your entire team has access to real-time, accurate information of your trade spending.

Why Adesso’s Flamingo Natural-Specialty TPM?

Flamingo Natural-Specialty TPM is a complete Trade Promotion Management system, specifically suited for your business, with supporting services that will help you make the best of your investment.

❶ It’s extremely affordable…

Historically TPM systems were too costly for the Natural-Specialty market. We have addressed that, and have the only system that is tailored to YOUR budget. You get the value of a full trade system, and we handle the administration.

❷ It’s quick to set up…

How do we do this?

All interfaces are pre-built and configured, so we get you set up immediately. In fact, you can be up and running within a week!

❸ It’s easy to use…

Flamingo Natural-Specialty TPM is intuitive to use, and has built-in reminders and alerts that guide you when there is something you need to take care of to better manage your trade spending.

In addition, we train you and your team…both initially, and ongoing.

Do you use QuickBooks?

Flamingo even talks to your QuickBooks, to make management of your promotions and manufacturer chargebacks (MCB’s) on a regular basis even simpler!

“Flamingle” with us!

We’d love to meet you!

Let’s have a conversation to see what Flamingo Natural-Specialty TPM can do for YOUR trade spending budget!

 

Adesso to Participate in POI Chicago Spring Summit

Rolling Meadows, IL (March 30, 2017) – Adesso Solutions announced today they will be attending and participating in this year’s Promotion Optimization Institute (POI) Summit at the Chicago Marriott Downtown on April 5-7.
The theme of this year’s Spring POI Summit is ‘Fusing Digital and Trade Strategies to Drive Mutual Growth – Taking your TPM TPO and Advanced Analytics Capabilities to the Next Level.’ Adesso’s approach to Trade Promotion Optimization for their small to midsize clients is that it is more than just software. By partnering with clients, Adesso joins them in their journey with an easy-to-use TPM system that continues to evolve, supporting services that bring the system to life, and a client community that offers regular opportunities for collaboration and industry learning. 

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