Adesso’s 2nd Annual TPE Community Conference Wows Clients with Best Practices, Upcoming Product Direction (video)

Rolling Meadows, IL (April 22, 2016) – Adesso Solutions concluded another successful TPE Community Conference yesterday at Disney’s beautiful Yacht Club Resort and Convention Center. With a significant representation of clients in the CPG manufacturer industry, as well as guest speakers and Adesso’s internal team, attendees participated in interactive Trade Promotion Effectiveness group and panel discussions, industry-wide updates and learnings, and networking opportunities in Disney World’s creative and magical venues.

“The conference was very well put together.” said Tim Curtis, Controller at Olivio Premium Products. “Overall an enjoyable experience, with a great deal of learning and understanding of the direction of the Flamingo product. I loved the guest speakers, so it was fun at the same time.”

Keynote speaker, Rudy Ruettiger of the movie “Rudy” spoke about overcoming obstacles to get on the football team at Notre Dame, and received a standing ovation for his presentation about the journey he has taken, and how this journey has contributed to his successes in life.

At the conclusion of the conference, guest speaker and industry expert Dale Hagemeyer of Promotion Optimization Institute offered his reflections: “Lots of engaged people here at the Adesso event, looking to do the trade promotion thing better. The key to promotion is to move from transactional to analytical…to drive insights. It’s because insights are the currency of collaboration, real effectiveness.”

Vernetta McDowell, Director of sales and Operations at Reynolds Brands stated, “We got to really see for ourselves that some of what we take as challenges that are unique to our business really aren’t, and that as a collective community we’re all experiencing the same sorts of challenges. And not only hearing of challenges, but seeing how other groups have dealt with them has allowed us to walk away with some best practices. The other thing that was a key takeaway for us was looking at the next two iterations of Flamingo that are on the horizon. Some of the things that we are looking for have already been solved! Also, some of the things that we didn’t even really know are challenges for us, we’re seeing that there are some solutions out there, and realized we didn’t even know we needed that – but we do need it – and plan to take advantage of some of the features coming up.”

Client feedback has been overwhelming in continuing this annual event in the current location, and plans are already in place for the 2017 conference. “As always, this conference was a great opportunity to interact with our client community for a few days in a location that everyone enjoys,” said Fred Schroeder, President & CEO of Adesso Solutions. “The evolution of our clients’ Flamingo product is guided, to a large extent, by the business discussions that take place during our conferences, and it is a pleasure to discuss with them in a live group setting what’s coming up next, as well as how easy it is for them to migrate to the new release, which will bring their company to the next stage in their journey to Trade Promotion Effectiveness.”
 
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages their long history and deep expertise in the industry and a unique suite of solutions, including a TPE community for client collaboration, an all-encompassing TPM (Trade Promotion Management) system on a cloud-based SaaS common platform (.Net), and unique consultative services to maximize the trade promotion effectiveness for the whole client community.

Adesso Launches the “Santa Monica” Release of Their Flamingo TPM System

Rolling Meadows, IL (February 29, 2016) – Adesso announces “Santa Monica”, the 7th release of their Flamingo Trade Promotion Management (TPM) System since its launch in April, 2013. Santa Monica builds upon leading edge functionality and ease of use required by Consumer Package Goods and Consumer Goods manufacturers today. It has received very positive support from long term clients, numerous new clients and industry analysts alike.

“The Flamingo Santa Monica release has numerous enhancements, all recommended and supported by our clients. These cover 4 distinct categories that we put into every release,” indicated Fred Schroeder, President of Adesso Solutions. “From exciting new Wow’s, Feature Enhancements, User Experience & Ease of Use Items and also Technical Enhancements to keep Adesso clients on the leading edge. This all assists our clients maximize their Trade Promotion Effectiveness.”

There are both major and minor advancements in Santa Monica. The major ones range from an upgraded “alerts module”, to more dashboard KPI’s, an upgraded search and deal calendar, and significantly enhanced reporting. Together, they provide the ability to make smarter, timelier decisions with greater visibility into viewing your trade spending vs. budget. Second, we continue to enhance the Offline Planner to simplify planning for users, while seamlessly integrating the information with the system.
The next Flamingo release is scheduled for late Spring.
 
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages their long history and deep expertise in the industry and a unique suite of solutions, including an online community for client collaboration, an all-encompassing TPM (Trade Promotion Management) system on a cloud-based SaaS common platform (.Net), and unique consultative services to maximize the trade promotion effectiveness for the whole client community.   
 

Olivio Products Goes Live with Adesso’s Flamingo TPM System

Smooth Implementation and Outsourced System Administration Deliver as Promised
Rolling Meadows, IL (October 5, 2015) – Adesso Solutions, a leading provider of trade promotion management solutions for small to midsize consumer packaged goods manufacturers (SMB CPG), announced today that Olivio Products has gone live with the Flamingo Trade Promotion Management system, as well as, Adesso’s Outsourced Administration Services.
“Adesso demonstrated that they were able to deliver as promised,” indicated Tim Curtis, Corporate Controller for Olivio Products. “The implementation and training got us up to speed quickly, with the Adesso team being deeply involved throughout the process. Additionally, with limited internal staff we are finding the Outsourced System Administration service very effective at having an expert to help our team minimize administration duties allowing us to focus on selling.” 

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Sager Creek Goes Live!

We are happy to announce that our newest client, Sager Creek Vegetable Company, has completed their setup and is now live with Flamingo.
Chief Commercial & Customer Officer, Jerry Cook, said this about how the setup went:
“Partnering with Adesso has been a great experience for Sager Creek. Their team has been nothing but professional in helping us set up our solution. They consistently meet deadlines and work with us when there have been bumps in the road. Their knowledge of the CPG industry is unique, and is something that is essential when looking for a Trade Promotion Effectiveness Partner.”

Reserve your spot now for the 2016 TPE Community Conference!

We are excited to announce – the 2016 TPE Community Conference will take place on April 19-21, once again at Disney’s Yacht Club Resort in Lake Buena Vista, Florida!

Register Today! »



Key Conference Details

Date:
Tuesday – Thursday, April 19-21
Location:
Disney’s Yacht Club Resort & Conference Center
1700 Epcot Resort Boulevard
Lake Buena Vista, Florida
Agenda: View Agenda
Room Rate:
$225/night +tax
Limited rooms availablereserve your spot now!
Check-In:
Tuesday, 3-6:45pm (following hotel check-in)
Asbury Registration Desk
More Details:
Visit our conference website
Questions:
Call or email Karin Souren: 908-517-1147

REGISTER NOW! »

When It Comes To Trade Spending, All Retailers Are Not Created Equal

We have been big proponents of the concept of “Consistent Complexity” when it comes to CPG manufacturers dealing with the trade.

The premise is while trade spending is complex, that complexity is the same regardless of the size or type of CPG manufacturer. So while you can’t use the same trade promotion approach with every retailer, most CPG manufacturers have to deal with the same retailer the same way.

For example, Publix uses BOGO’s. Therefore, different CPG manufacturers can be helped by trade experts familiar with the different accounts and how they handle trade spending.

However, there is also the fact that while all retailers are looking to take as much of your trade dollars as possible, there is a big difference between how retailers extract those dollars. Therefore, the time and effort spent maximizing the effectiveness with your trade dollars doesn’t always match up with your top sales accounts. For example, Walmart is EDLP. Not much trade promotion management issues there. However, go to the major retailers in the northeast and deal with Wakefern (Shoprite), Stop N Shop, Keyfood, A&P, Pathmark, CNS among others and you deal with a myriad of overlapping trade promotion programs, diverting, double billing for the same promotion etc., that makes the effort, money, and approach extremely complicated to manage, to control and to plan for the future.

Therefore, you need both a TPM solution that can handle all these variants and trade experts with experience to help navigate you to TPE – trade promotion effectiveness.

Getting another perspective on trade spending

Many of us often fall into the trap of living in our own little world. We are busy with too many things to do so we just try to keep our heads above water, meet deadlines, and approach problems and retailers the same way we always have.
There’s comfort in having gone down this path before. Tried and true.

But could you be missing something better?

Could you be leaving money on the table?

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The TPE Gap (Trade Promotion Effectiveness)

Everyone in CPG who has anything to do with trade spending knows the importance of having a trade promotion management or TPM product / solution.

Not everyone uses one, and many don’t use it correctly, but most at least see the need and benefit. CONTROL. TPM products finally provided the visibility and a tool to manage and “control” where the money is going so it can at least be tracked with a relative degree of both timeliness and accuracy without sweating while waiting months for final deductions to come in that could dramatically impact the financials. 

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Adesso Hosts Successful Surfin’ Safari Conference

Theme of Trade Promotion Effectiveness (TPE) Being ‘More Than Just The Software’ Resonates with SMB CPG’s
Rolling Meadows, IL (May 19, 2014) – Adesso Solutions, a leading provider of trade promotion management solutions and trade promotion activation services for small to midsize consumer packaged goods manufacturers (SMB CPG), announced today the success of their first Surfin’ Safari conference held in their corporate headquarters. Continue reading