Webinar: Gain Better Control of Trade Spending & MCB’s

Would You Like Better Control of Your Trade Spending & MCB’s?

Your trade spending is probably around 25% of your revenue as most CPG manufacturers. Are you managing this using spreadsheets? To know where your dollars are spent and to make them work harder – and to manage your deductions/MCB’s better – may we suggest a better option?

How about a Trade Promotion Management solution that is

affordable, quick to set up & easy to use?

Interested? Join a webinar – for a quick overview and demo!

Here’s why:

We have made our Flamingo system affordable to manufacturers in the Natural-Specialty segment…it is priced based on your company size, with unlimited user licenses. And the solution grows as you do!

You’ll be up, running, and generating results quickly. In fact, if you’re using QuickBooks, our interface enables you to be up in as little as a week! And we handle the administration!

No need to worry about complexity – it is simpler than spreadsheets, and your team and brokers will love it! The system will even manage approvals and send daily reminders to your team to make your life easier. Plus, our ongoing training program has live training, ease-of-use materials and webinars to for continual improvements to usage and accuracy.

To find out how YOU can be live in Flamingo WITHIN A WEEK,
[ Contact Us! ]


Get a Leg Up on the Competition

Get a leg up on the competition with Adesso

Your TRADE SPENDING is probably
well over 25% of your revenue.

Are you managing this using spreadsheets?

Would you like to get a LEG UP on the competition?
If so, here is why you might want to know more about a
TPM solution that’s tailored specifically to you:

It’s extremely affordable…
you get a full trade system, and we handle the administration!

It’s quick to set up…
in as little as 5 days if you’re on QuickBooks!

It’s easy to use…
in fact, it is simpler than spreadsheets;
your team and brokers will love it!


Continue reading

What to Look for in a TPM Solution—Now & Long-Term

by Fred Schroeder

How often have you thought about replacing your Excel spreadsheets with a TPM Solution to address your lack of visibility into trade spending? I’m sure it’s crossed your mind! And if you’re like most, you can’t spend countless hours developing an RFP (not that this is the best course), nor do you want to worry about the cost, time to value or other areas of uncertainty that process would bring to your life. So, the spreadsheets will be fine for another year or two.

If you do start to explore the market, you might do an internet search, find a few ‘vendors’ that do this, and check out the websites of 2, 3 or 4. You then make your request, “Can we get a demo of your product?”

Having been in the CPG industry my entire career, and on this side for about 15 years, I know that the odds are, you will stay with Excel. Why is that? After multiple vendor demos, they all look the same.

In reality, we – Adesso and others in our industry – have done a rather solid job of creating software to address planning promotions, clearing deductions, creating some reporting, and all the basics of trade management.

However, there is a long-term reality here. This is not a recent problem, it’s far from simple, and you don’t have a 7 figure budget to address it.

You need a long-term partner, and a short-term plan to get started.

It takes significant CPG & trade spending experience to understand that it takes a system, PLUS clearly defined, successful and cost-effective services for the short term, such as administrative help, training and insights. If needed, you move into retailer analyses and even some assistance in trade strategy.

An experienced partner will contribute specific client results to help you make sense of it all – our clients even share success stories and challenges with each another as a community.
Finally, you need a chance to relax.

Imagine not having to worry about this constantly every period closing – knowing all the numbers and accruals throughout each month. The ‘monthly close’ becomes a snapshot in time, as it’s supposed to be.

You watch your kids play soccer, spend time with your spouse, play with your grand kids, whatever you want to do – without worrying incessantly about trade. At the end of the year, you’ve met your objectives and take a vacation or two. You earned it.

Fred Schroeder is CEO of Adesso Solutions, makers of the Flamingo TPM System. He understands the complexity of trade promotions, the mental barriers to getting started, and the importance of getting it under control so you can finally relax. You can write to Fred at fschroeder@adesso-solutions.com.

Are you flying blind?

You wouldn’t fly a plane blindfolded because you can’t see where you’re going – whether it’s looking out the window or at the instrument panel. The same holds true for effectively managing your trade spending. If you don’t have both a TPM solution and syndicated consumer data you are really flying blind. Yet, amazingly, many – with some estimates as high as 40% – small CPG companies do not spend the now relatively small amount of dollars on securing solutions to see where 10-30%+ of their topline revenue is going. Continue reading