Rolling Meadows, IL (March 30, 2017) – Adesso Solutions announced today they will be attending and participating in this year’s Promotion Optimization Institute (POI) Summit at the Chicago Marriott Downtown on April 5-7.
The theme of this year’s Spring POI Summit is ‘Fusing Digital and Trade Strategies to Drive Mutual Growth – Taking your TPM TPO and Advanced Analytics Capabilities to the Next Level.’ Adesso’s approach to Trade Promotion Optimization for their small to midsize clients is that it is more than just software. By partnering with clients, Adesso joins them in their journey with an easy-to-use TPM system that continues to evolve, supporting services that bring the system to life, and a client community that offers regular opportunities for collaboration and industry learning.
See you at POI in Dallas, TX
Adesso will be at the POI Conference November 4-6 in Dallas, Texas.
Promotion Optimization Institute presents Collaborative Marketing to Supercharge Profitable Growth Summit – TPM-TPO and Advanced Analytics are Bigger in Dallas.
Let us know you’re coming, and we’ll look for you and make sure we get a chance to talk!
The TPE Gap (Trade Promotion Effectiveness)
Everyone in CPG who has anything to do with trade spending knows the importance of having a trade promotion management or TPM product / solution.
Not everyone uses one, and many don’t use it correctly, but most at least see the need and benefit. CONTROL. TPM products finally provided the visibility and a tool to manage and “control” where the money is going so it can at least be tracked with a relative degree of both timeliness and accuracy without sweating while waiting months for final deductions to come in that could dramatically impact the financials.