Adesso Connected with Natural-Specialty Manufacturers as Premier Provider Sponsor


Offering Trade Spending Learning at Natural Products Expo Virtual Event

Rolling Meadows, IL. March 10, 2021 – We were extremely pleased to connect with hundreds of CPG manufacturers during Natural Products Expo Virtual March 2 through March 4 as a Premier Provider Event Sponsor. Spark Brand Success, which united service providers and natural-specialty brands in the first Natural Products Expo Virtual event of the year, was all about giving manufacturers the information and resources they need to thrive in 2021—and beyond. In addition to attending presentations and virtual networking events, Adesso’s participation included the presentation, ‘Trade Promotion Strategy: Brand Success Depends on it’ day-1 of the live-streamed event. Another session offered was an on-demand educational webinar, developed in partnership with New Hope Network. Additionally, Adesso’s virtual booth offer a variety of educational materials, such as flyers, brochures, and case studies for manufacturers to take advantage of.

Adesso continues to expand upon its community by offering ongoing trade education opportunities for CPG manufacturers through a number of different media. Current offerings include:

  1. The on-demand webinar, How to master the art of trade spending to grow a healthy business, featuring guest speakers Thomas Huls, VP of Sales at Chosen Foods, as well as Denise Adamich, Controller at Once Upon A Farm. Both client-partners discuss how they have improved their trade promotion effectiveness and leverage trade spending for business growth, as well as continuously improve upon their deduction resolution process.
  2. The comprehensive eGuide, ‘The Secret to making Trade Spending Your Greatest Ally,’ Adesso developed in partnership with New Hope Network, which is available to download on their website.
  3. The invitation to connect, have a conversation, and request additional materials for learning how to more effectively manage trade.

“Our team enjoyed participating in last week’s virtual event, which was well-run by New Hope Network,” said Fred Schroeder, President & CEO at Adesso Solutions. “We made lots of connections, participated in a number of interesting sessions, as well as met with manufacturers interested in learning more about how they can grow their business through strategic improvement of their trade spending. We look forward to continuing the conversations and to getting back to meeting with our natural-specialty manufacturer friends in-person at Expo East in Philadelphia this fall.”

For additional information, we invite you to visit us online at, or contact Karin Souren, Director of Marketing directly at or 847-342-1095 x4031.

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What is TPM Software?

A TPM software solution enables businesses to better plan and operate in all aspects of trade.

Adesso’s Flamingo Trade Promotion Effectiveness (TPE) solution helps you manage and control spending, as well as plan and forecast. Our TPM software solution gives you visibility into your spending, accountability and control, offline scenario planning, and real-time reporting and analysis. Our Cloud-based model helps you relax and take charge of your trade spending.

Adesso’s Flamingo Trade Promotion Management solution combines this standard system, which is built upon the industry trade process and best practices, coupled with our unique System Effectiveness Services that together dramatically improve our clients’ trade promotion spending and effectiveness.

Adesso Has NO Clients on the ‘Forbes Top 25 Food & Beverage’ List

Adesso Has NO Clients on the Forbes Top 25 Food & Beverage List

However, We Make a Major Difference Supporting Small-Midsize North American CPG Manufacturers.

by Fred Schroeder

Other TPM providers in our industry have recently touted their penetration for various types of systems across the Forbes Global ‘Top 25 Food & Beverage’ list. Over half of this list is comprised of tobacco, alcohol and durables. However, we do not have, nor do we aspire to have, any clients on this list.

At Adesso, we hire team members that clearly have demonstrated a background and knowledge on the North American CPG market. Additionally, we focus our solutions around the uniqueness, challenges and opportunities. This includes our clients and ‘not yet’ clients who face trade spending every day – in the conventional retail segment and in the natural, specialty and organic segment.

Adesso Earns CGT AwardsThis focus has been recognized consistently by the Consumer Goods Technology (CGT) Readers’ Choice Award. 

This Award annually recognizes the consumer goods industry’s top technology and service providers, as selected by their end users. With Adesso’s “SMB Market Leader for TPM” recognition, the CGT recently cited some of Adesso’s SMB clients. They called the company and its CPG-focused solutions:

  • “Responsive to our needs and always willing to help.”
  • “User-friendly and intuitive.”
  • “A great system to manage trade.”
    “Very accommodating and easy to use.”
  • “Very simple to use — and it works.” 
  • “The Adesso team is great to work with.”

In short, unlike others in our industry, we do not aim to serve the ‘Forbes Top 25 Food & Beverage Companies’, nor global conglomerates. Our client-partners are small to midsize CPG manufacturers in the North American market with similar challenges and opportunities. They look to effectively track and manage their trade spending and become more effective through a community-based approach.

So, If you are looking for the best TPM system, supporting services to improve usage from your team, and eliminate unnecessary administration – all at a fair price with immediate ROI, contact Adesso Solutions. 

And feel free to ask our clients! 

Ease of Use

The Flamingo TPM system is quick to learn, and easy to use. Additionally, we continually update the system based on client input, to further enhance ease of use.

"Adesso ensures a rapid return on investment. It's easy to learn and use, it helps to control trade spend early on in a company's lifecycle, and continue to grow. Overall , Adesso works for all sized companies, and provides one system of truth for the management of trade."
Denise Adamich
"One of our major objectives was to improve accountability. We previously used spreadsheets to allocate GL accounts to the right customers, and were limited to unofficial deal approvals through email. Flamingo TPM is easy to use, and has the functionality we need."
Blue Marble Brands
Steven Boyle
FP&A Analyst

Would you like to learn more about how to better manage your trade spending and deductions? We invite you to explore our Events and Industry Learning resources.

Adesso Announces Flamingo TPM System Siesta Key Release


…With Major Technological & Analytics Updates!

Rolling Meadows, IL. August 27, 2020 – Adesso Solutions announced today the latest Flamingo TPM System release – Siesta Key! While the company continues to update their solutions through multiple releases annually, this is the second major technology release in the past couple of years.

Siesta Key has major technological updates using a new platform as the foundation, which enables easy and quick upgrades with a Software as a Service (SaaS) model. Additionally, the newly renovated Dashboard is now driven by the company’s Smart Dashboards analytics platform, thus providing KPI metrics specific to that user upon logging into the system. The new dashboard also features a side panel for action items specific to the user, and an overview of items requiring attention from the team; supplying a daily to-do list for all things Trade to ensure deals and deductions that require approvals or other actions are attended to in a timely fashion. As another technological update, the standard reports in the system are now replaced with the advanced functionality and formatting capabilities of Smart Dashboards. This provides easy-to-access and tailorable reports that suit the objectives of the organization, department and specific user. Other updates include business-critical measurements, such as ROI in the Offline Planner and in key reports, providing additional measures of analyzing current and past promotions to determine trade planning with greater impact on trade effectiveness and strategic growth.

“Technology is our cornerstone,” said Richard Jones, Executive Vice President of Technology at Adesso Solutions. “For us, this not only speaks to the security of our application, built on a .net platform in the cloud that is continually monitored to ensure peak performance. We also continue to evolve systems and services, with regular and consistent upgrades both technologically and through new functionality to stay current, and to suit the needs of the client community based on their input.”

For more information about Adesso’s system and services, as well as the ongoing release process, please contact Karin Souren, Director of Marketing, at

About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to medium sized Consumer Packaged Goods and Natural-Specialty Organic manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, as well as an active community for client collaboration.

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Adesso Joins Back-to-School Excitement & Launches 1st Semester TPM Course Offerings at “Adesso University”

Rolling Meadows, IL. August 15, 2018 – As the Adesso Client Community begins to prepare for their kids embarking on the brand new school year, Adesso proudly presents the first semester course offerings of “Adesso University”, the company’s newly expanded and formalized training initiative. This training program expands upon the existing new-client training already offered to Flamingo TPM client-partners. It presents a new initiative that aims to assist the client and broker partner community in leveraging Adesso’s Flamingo TPM system to achieve best practices in trade promotion management through ongoing and consistent training opportunities through a variety of media.

The first semester of course offerings will include webinars, offered at multiple timeslots, with a focus on business process and best practices as they relate to and compliment Flamingo TPM system usage. This initial phase will include some intro level offerings, such as New Deals 101 and Deductions 101, among others. After Initial Training as a prerequisite, Offline Planner 201 will also be offered in the Fall Semester. And for existing clients upgrading to the latest release, Key West A1A will be offered.  Unfortunately, it will not be offered ‘on location’ at this time.

“We are working hard to keep our training relevant to our client partner’s business objectives, and integrating Best Practices into this is a major step. A key objective is to keep folks engaged and wanting more, so it is a different approach,” said Fred Schroeder, President & CEO at Adesso Solutions. “It will also be fun, as well as, very educational – it is a process, and it is our role to be partners to improve their results!”

About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to medium sized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, as well as an active community for client collaboration.

Adesso Solutions Welcomes Jiffy Mix to the TPE Client Community

Rolling Meadows, IL. December 31, 2017 – Chelsea Milling Company (Jiffy Mix) is a complete manufacturer. They store wheat. They mill wheat into flour. They use that flour for their own mixes. They even make their own “little blue” boxes. They do it all, and that’s why their mixes provide their customers with the best possible value. At Adesso, we take pride in providing measurable value in our clients’ trade promotion solution investment, and we are pleased to announce that Jiffy Mix has selected us as the solution partner they trust for their Trade Promotion Management System and Trade Effectiveness Services.

“We were thrilled Jiffy Mix attended our fall client conference as a prospective client this year,” said Fred Schroeder, President & CEO at Adesso Solutions. “Visiting your prospective TPM solution partner is a terrific way to get to know the team, and to evaluate the provider’s offerings before making your selection.”

For additional information, we invite you to visit us online at, or contact Karin Souren, Director of Marketing at or 847-342-1095 x4031.