Rolling Meadows, IL (August 11, 2017) – Adesso Solutions announced today the upcoming annual fall client conference, Trade Experts Council II, on October 17-18, 2017. This collaborative client event brings together participants with trade expertise ranging from Executive Leadership to Senior Sales & Finance, Trade Marketing, Field Sales, Sales Finance, and this year with representation from Broker Partners. (More details & agenda)
“With this annual event, we aim to provide our clients with an opportunity to participate in Flamingo TPM System development to ensure that each company’s needs are represented as we prioritize together,” said Fred Schroeder, President & CEO of Adesso Solutions.
Adesso Hosts Successful Surfin’ Safari Conference
Theme of Trade Promotion Effectiveness (TPE) Being ‘More Than Just The Software’ Resonates with SMB CPG’s
Rolling Meadows, IL (May 19, 2014) – Adesso Solutions, a leading provider of trade promotion management solutions and trade promotion activation services for small to midsize consumer packaged goods manufacturers (SMB CPG), announced today the success of their first Surfin’ Safari conference held in their corporate headquarters. Continue reading
Is finding the right Trade Promotion Management solution the beginning or the end of your journey to trade promotion effectiveness?
While light years ahead of Excel spreadsheets, and so a major step in the right direction, securing a trade promotion management solution is really just the beginning. Great you have one. Now you need to make sure everyone is properly trained on it so they maximize its usefulness. Then you need to conduct diagnostics to track proper compliance, meaning that the users are putting in all their volume and deals by retailer by promoted group. Too often the users take a short cut and leave out data they don’t think is necessary. This leaves major data holes making proper tracking and reporting down the road impossible, which could lead to disastrous over or under spending. Continue reading