What If A Flamingo… Could Help You Achieve Trade Promotion Effectiveness?

Curious How Flamingo Enables Your Success?

Flamingo TPE addresses the most common challenges with distributor deductions & trade management. It ensures success by addressing the entire trade process with anything that has to do with your trade spending in one place, and in an easy to use, affordable, and quick to set up platform. 

To learn more, we invite you to request this flyer, which provides a quick overview of Adesso’s solutions, how they address every aspect of the trade process, as well as your potential short and long term ROI.

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What is the Difference Between TPE vs TPM?

Adesso Trade Promotion Effectiveness (TPE) Goes Beyond TPMTrade Spending is a major area to address for CPG manufactures both in the Natural-Specialty and conventional retail segments. Most companies have limited visibility and are spending a lot more than they think. Few companies have a comprehensive approach to address it. There is a much better alternative than using spreadsheets for addressing the complex issues surrounding trade planning and deduction management. So, what is the difference between TPE vs TPM?

Trade Promotion Management (TPM)

TPE vs TPM.. Trade Promotion Management is the industry term for the process of managing the entire life-cycle of trade promotions within a software solution. It includes the Annual Operating Plan, Customer Planning, Customer Execution, Settlement (Reconciliation) and Analysis.

So, Then What is TPE?

Adesso goes well beyond TPM to deliver the steps required to not only manage our clients’ trade spending, but to maximize its effectiveness. Therefore, we have developed a unique approach that includes a combination of business processes, best-in-industry and easy-to-use systems, as well as effectiveness services to help clients take appropriate steps that build upon each other to achieve Trade Promotion Effectiveness (TPE) so they can relax about managing their trade.