History of Trade Spending
What is a TPM Software?
What is the Difference Between TPE vs TPM?
Adesso Joins Natural Products Expo Virtual as Premier Provider Event Sponsor
Offering Trade Effectiveness Education through Webinar & Presentation
Rolling Meadows, IL. February 26, 2021 – We are excited to announce Adesso will join Natural Products Expo Virtual March 2-4 as a Premier Provider Event Sponsor. This event, Spark Brand Success, unites services providers and natural-specialty brands in the first Natural Products Expo Virtual event of the year. It is all about giving manufacturers the information and resources they need to thrive in 2021—and beyond.
Adesso’s participation includes the on-demand webinar, ‘How to master the art of trade spending to grow a healthy business’. It features guest speakers Thomas Huls, VP of Sales at Chosen Foods, as well as Denise Adamich, Controller at Once Upon A Farm. Both client-partners discuss how they have improved their trade promotion effectiveness and leverage trade spending for business growth, as well as continuously improve upon their deduction resolution process.
Adesso will also participate in the live presentation, ‘Trade Promotion Strategy: Brand Success Depends on it’, Tuesday afternoon. In this presentation we dig into where your trade dollars go, and what you can do to leverage this significant expense more strategically to build your brand and grow your business.
“Our team looks forward to participating in this virtual event next week,” said Fred Schroeder, President & CEO at Adesso Solutions. “Although I look forward to getting back to meeting with our natural-specialty manufacturer friends ‘live’ at Expo East in the fall, this event provides an opportunity for us to participate in a number of interesting sessions. Additionally, we will meet with manufacturers interested in learning more about how they can grow their business through strategic improvement of their trade spending.”
For additional information, we invite you to visit us online at https://AdessoSolutions.com, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.
What a Treat to Partner with SweetWorks Confections
…for Trade Management, Deduction Resolution & Post-Promotion Analytics
Rolling Meadows, IL. June 11, 2020 – Adesso Solutions’ team is thrilled to welcome SweetWorks Confections, A Chocolate Frey Company, to the TPE Client Community. SweetWorks Confections provides bits and bites of happiness to their customers and the community. Their iconic brands, including Buffalo’s beloved Niagara by Frey Premium Chocolate, and the iconic Sixlets have delighted customers in over 30 countries on 5 continents for decades.
“We need to look closely at how funds are being administered, and at what’s working or not working,” said Alan Stock, Director of Trade Development at SweetWorks Confections. “Adesso excels in our three top priorities – trade promotion management, deduction resolution, as well as post-promotion analytics.”
“Adding a client-partner such as SweetWorks to the Adesso community is indeed a treat,” said Fred Schroeder, President & CEO at Adesso Solutions. “With a system built on industry best practices, combined with services that ensure optimal usage and success, we look forward to quickly enabling the SweetWorks team to improve their trade promotion effectiveness and realize the ROI of their investment.”
For additional information, we invite you to visit us online at http://www.AdessoSolutions.com/Contact-Adesso, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.
Adesso’s Client Community ‘Migrates’ to the East Coast With the Flamingo TPM System "Key West" Release
Rolling Meadows, IL. May 31, 2018 – Adesso Solutions announced today the latest Flamingo release, and the Trade Promotion Management (TPM) System’s first migration to the east coast with this release being… Key West!
After a series of releases in the last 3 years, creatively named for west coast beaches, major new client growth and significant technology upgrades created the need for a foundation to move forward. Where better to relax than Key West!
This new foundation includes automated QuickBooks setups, a Software as a Service (SaaS) model for Flamingo and other new improvements. It is also a springboard to take advantage of the improved Offline Planner and Smart Dashboards – both being released prior to the summer season and in time for 2019 retailer planning – for existing and soon to be clients alike. As always, Key West’s functionality is rooted in client recommendations, broader client confirmation and Adesso’s deep industry experience. Over 60% of this added functionality improves ‘ease of use’ for field sales & broker partners, enhancing Flamingo’s position as the easiest to use TPM system on the market.
“The span of the Key West release is across technology, our Flamingo TPM System, as well as our extended services,” said Rich Jones, Executive Vice President of Technology at Adesso Solutions. “Upgrading to Key West also provides the basis to take advantage of other Adesso TPE solutions going forward and has been integral to our long term strategy.”
“We are excited to get clients on the Key West release as quickly as possible.” Said Keith Peers, Senior Vice President of Operations at Adesso. “Invitations for registration to Key West Release webinars and our new, expanded training service will be going out directly to our client community, as well as their broker partners, to ensure that all users are trained and ready for the new functionality.”
For more information about Adesso’s systems and services, as well as the ongoing release process, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com.
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to medium sized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, as well as an active community for client collaboration. https://www.adessosolutions.com
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