What If A Flamingo… Could Help You Achieve Trade Promotion Effectiveness?

Curious How Flamingo Enables Your Success?

Flamingo TPE addresses the most common challenges with distributor deductions & trade management. It ensures success by addressing the entire trade process with anything that has to do with your trade spending in one place, and in an easy to use, affordable, and quick to set up platform. 

To learn more, we invite you to request this flyer, which provides a quick overview of Adesso’s solutions, how they address every aspect of the trade process, as well as your potential short and long term ROI.

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History of Trade Spending

In a 1971 effort to halt inflation, the Nixon administration froze wages and prices for 90 days. He froze them again in 1973. Manufacturers raised prices before the freezes—then didn’t lower them. Instead of reducing prices, they began giving discounts to retailers that could be passed on to consumers for limited times.

In the mid-80s, retailers began taking control. They launched programs aimed at boosting volume—and the dollars stores would earn as products passed through their shelves. This was the birth of today’s trade promotion programs and the fees retailers collect for them. Trade promotion costs have risen steadily since the late 2000s.

Today, trade spend is still a crucial aspect of doing business, but it helps brands manage their business rather than hurt them. The purpose of trade spending today is to encourage promotion via discount, secure additional distribution, or shelf space, or to drive additional volume. It can be in the form of a percent discount from list price, an amount per unit, or a fixed or lump-sum payment for merchandising provided by the retailer.

What is a TPM Software?

A TPM software solution enables businesses to better plan and operate in all aspects of trade. Adesso’s Flamingo TPM system helps you manage and control spending, as well as plan and forecast. Our system gives you visibility into your spending, accountability and control, offline scenario planning, and real-time reporting and analysis. Our Cloud-based model helps you relax and take charge of your trade spending. Adesso’s Flamingo Trade Promotion Management solution combines this standard system, which is built upon the industry trade process and best practices, coupled with our unique System Effectiveness Services that together dramatically improve our clients’ trade promotion spending and effectiveness.

What is the Difference Between TPE vs TPM?

Adesso Trade Promotion Effectiveness (TPE) Goes Beyond TPMTrade Spending is a major area to address for CPG manufactures both in the Natural-Specialty and conventional retail segments. Most companies have limited visibility and are spending a lot more than they think. Few companies have a comprehensive approach to address it. There is a much better alternative than using spreadsheets for addressing the complex issues surrounding trade planning and deduction management. So, what is the difference between TPE vs TPM?

Trade Promotion Management (TPM)

TPE vs TPM.. Trade Promotion Management is the industry term for the process of managing the entire life-cycle of trade promotions within a software solution. It includes the Annual Operating Plan, Customer Planning, Customer Execution, Settlement (Reconciliation) and Analysis.

So, Then What is TPE?

Adesso goes well beyond TPM to deliver the steps required to not only manage our clients’ trade spending, but to maximize its effectiveness. Therefore, we have developed a unique approach that includes a combination of business processes, best-in-industry and easy-to-use systems, as well as effectiveness services to help clients take appropriate steps that build upon each other to achieve Trade Promotion Effectiveness (TPE) so they can relax about managing their trade.

Adesso Joins Natural Products Expo Virtual as Premier Provider Event Sponsor

Adesso

Offering Trade Effectiveness Education through Webinar & Presentation

Rolling Meadows, IL. February 26, 2021 – We are excited to announce Adesso will join Natural Products Expo Virtual March 2-4 as a Premier Provider Event Sponsor. This event, Spark Brand Success, unites services providers and natural-specialty brands in the first Natural Products Expo Virtual event of the year. It is all about giving manufacturers the information and resources they need to thrive in 2021—and beyond.  


View NPEV Agenda Here

Adesso’s participation includes the on-demand webinar, How to master the art of trade spending to grow a healthy business’. It features guest speakers Thomas Huls, VP of Sales at Chosen Foods, as well as Denise Adamich, Controller at Once Upon A Farm. Both client-partners discuss how they have improved their trade promotion effectiveness and leverage trade spending for business growth, as well as continuously improve upon their deduction resolution process.

Adesso will also participate in the live presentation, ‘Trade Promotion Strategy: Brand Success Depends on it’, Tuesday afternoon. In this presentation we dig into where your trade dollars go, and what you can do to leverage this significant expense more strategically to build your brand and grow your business.

“Our team looks forward to participating in this virtual event next week,” said Fred Schroeder, President & CEO at Adesso Solutions. “Although I look forward to getting back to meeting with our natural-specialty manufacturer friends ‘live’ at Expo East in the fall, this event provides an opportunity for us to participate in a number of interesting sessions. Additionally, we will meet with manufacturers interested in learning more about how they can grow their business through strategic improvement of their trade spending.”

For additional information, we invite you to visit us online at https://AdessoSolutions.com, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.

What a Treat to Partner with SweetWorks Confections

GreetingsFromBuffalo

…for Trade Management, Deduction Resolution & Post-Promotion Analytics

SweetWorks ConfectionsRolling Meadows, IL. June 11, 2020 – Adesso Solutions’ team is thrilled to welcome SweetWorks Confections, A Chocolate Frey Company, to the TPE Client Community. SweetWorks Confections provides bits and bites of happiness to their customers and the community. Their iconic brands, including Buffalo’s beloved Niagara by Frey Premium Chocolate, and the iconic Sixlets have delighted customers in over 30 countries on 5 continents for decades.

“We need to look closely at how funds are being administered, and at what’s working or not working,” said Alan Stock, Director of Trade Development at SweetWorks Confections. “Adesso excels in our three top priorities – trade promotion management, deduction resolution, as well as post-promotion analytics.”

“Adding a client-partner such as SweetWorks to the Adesso community is indeed a treat,” said Fred Schroeder, President & CEO at Adesso Solutions. “With a system built on industry best practices, combined with services that ensure optimal usage and success, we look forward to quickly enabling the SweetWorks team to improve their trade promotion effectiveness and realize the ROI of their investment.”  

For additional information, we invite you to visit us online at http://www.AdessoSolutions.com/Contact-Adesso, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.

Adesso’s Client Community ‘Migrates’ to the East Coast With the Flamingo TPM System "Key West" Release

Rolling Meadows, IL. May 31, 2018 – Adesso Solutions announced today the latest Flamingo release, and the Trade Promotion Management (TPM) System’s first migration to the east coast with this release being… Key West!

After a series of releases in the last 3 years, creatively named for west coast beaches, major new client growth and significant technology upgrades created the need for a foundation to move forward. Where better to relax than Key West! 

This new foundation includes automated QuickBooks setups, a Software as a Service (SaaS) model for Flamingo and other new improvements. It is also a springboard to take advantage of the improved Offline Planner and Smart Dashboards – both being released prior to the summer season and in time for 2019 retailer planning – for existing and soon to be clients alike. As always, Key West’s functionality is rooted in client recommendations, broader client confirmation and Adesso’s deep industry experience. Over 60% of this added functionality improves ‘ease of use’ for field sales & broker partners, enhancing Flamingo’s position as the easiest to use TPM system on the market.

“The span of the Key West release is across technology, our Flamingo TPM System, as well as our extended services,” said Rich Jones, Executive Vice President of Technology at Adesso Solutions. “Upgrading to Key West also provides the basis to take advantage of other Adesso TPE solutions going forward and has been integral to  our long term strategy.”

“We are excited to get clients on the Key West release as quickly as possible.” Said Keith Peers, Senior Vice President of Operations at Adesso. “Invitations for registration to Key West Release webinars and our new, expanded training service will be going out directly to our client community, as well as their broker partners, to ensure that all users are trained and ready for the new functionality.”

For more information about Adesso’s systems and services, as well as the ongoing release process, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com.

About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to medium sized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, as well as an active community for client collaboration.  https://www.adessosolutions.com

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Save The Date! 2019 TPE Community Conference

Save The Date! 2019 TPE Community Conference

Rolling Meadows, IL

Adesso Solutions announced today their 5th annual TPE Community Conference, which will take place the week of March 25, 2019. This annual Trade Promotion Management event will take place at Disney’s Boardwalk Inn & Conference Center.

We encourage all client-partners to make their calendars for this annual community event!
More details will follow in the coming weeks.

About Adesso Solutions

Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to midsized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, as well as an active community for client collaboration. adessosolutions.com

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Is Trade Spending a Significant % of Your Revenue?

Trade spending is often well over 25% of revenue for most CPG manufacturers.
How does this compare to yours?

Are you looking for an easier
and more accurate way to manage trade?

You may want to know more about a Trade Promotion Management (TPM) solution that’s tailored specifically to YOU, and that works for your budget.
It is less time-consuming and less prone to errors and inaccuracies than using spreadsheets. Your entire team has access to real-time, accurate information of your trade spending.

Why Adesso’s Flamingo Natural-Specialty TPM?

Flamingo Natural-Specialty TPM is a complete Trade Promotion Management system, specifically suited for your business, with supporting services that will help you make the best of your investment.

❶ It’s extremely affordable…

Historically TPM systems were too costly for the Natural-Specialty market. We have addressed that, and have the only system that is tailored to YOUR budget. You get the value of a full trade system, and we handle the administration.

❷ It’s quick to set up…

How do we do this?

All interfaces are pre-built and configured, so we get you set up immediately. In fact, you can be up and running within a week!

❸ It’s easy to use…

Flamingo Natural-Specialty TPM is intuitive to use, and has built-in reminders and alerts that guide you when there is something you need to take care of to better manage your trade spending.

In addition, we train you and your team…both initially, and ongoing.

Do you use QuickBooks?

Flamingo even talks to your QuickBooks, to make management of your promotions and manufacturer chargebacks (MCB’s) on a regular basis even simpler!

“Flamingle” with us!

We’d love to meet you!

Let’s have a conversation to see what Flamingo Natural-Specialty TPM can do for YOUR trade spending budget!

 

Announcing Fall Client Conference in Rolling Meadows for Adesso’s Flamingo Retail, Foodservice and Natural TPM

Rolling Meadows, IL (August 17, 2016) – Adesso Solutions announces its upcoming client conference to take place October 18 in the newly expanded and remodeled Rolling Meadows headquarter office. This conference will feature Flamingo TPM roadmap sessions that are relevant to specific segments of the CPG industry. These include retail and foodservice, as well as the uniquely tailored Adesso offering that is relevant to the Natural and Specialty segment.

“This conference offers our client community the opportunity to participate in interactive business discussions that yield industry and best practices learnings. They also guide the future development of our system and services,” said Rich Jones, Executive Vice President TPE Solutions at Adesso. “We will also reveal upcoming Flamingo enhancements, and offer the opportunity to learn exactly what is involved in order to migrate to the latest release of Flamingo TPM.”

In reference to attending an Adesso conference, Vernetta McDowell, Director of sales and Operations at Reynolds Brands stated: “It’s a good opportunity to understand from a transactional perspective what the tool is capable of doing. And more importantly, it’s an opportunity to network and understand what it’s like to work in the tool, what it’s like to work with the Adesso team, and then what it takes to migrate. Some of the things that we all talk about is this journey to Trade Promotion Effectiveness (TPE) and where we are in the continuum. Also, understanding what the tool has to offer, and the best practices that Adesso can help you put in place. And then also collectively what you can gain from the Adesso Community – it’s a great opportunity to start those connections and start to immerse yourself in what a trade management tool can do for you.”

“I like the direction of the product, and especially that Adesso has created our foodservice site so we can have one system instead of two separate systems, it’s a big plus for us.” said Karen Prophet, Promotions & Trade Spend Manager at Idahoan Foods.

To learn more about Adesso’s fall client product conference, and to reserve a spot, please contact Karin Souren at ksouren@adesso-solutions.com or at 847-342-1095, x4031.

About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages their long history and deep expertise in the industry and a unique suite of solutions. These include a TPE community for client collaboration, an all-encompassing TPM (Trade Promotion Management) system on a cloud-based SaaS common platform (.Net), and unique consultative services to maximize the trade promotion effectiveness for the whole client community.