History of Trade Spending
What is TPM Software?
What is the Difference Between TPE vs TPM?
Adesso Joins Natural Products Expo Virtual as Premier Provider Event Sponsor
Offering Trade Effectiveness Education through Webinar & Presentation
Rolling Meadows, IL. February 26, 2021 – We are excited to announce Adesso will join Natural Products Expo Virtual March 2-4 as a Premier Provider Event Sponsor. This event, Spark Brand Success, unites services providers and natural-specialty brands in the first Natural Products Expo Virtual event of the year. It is all about giving manufacturers the information and resources they need to thrive in 2021—and beyond.
Adesso’s participation includes the on-demand webinar, ‘How to master the art of trade spending to grow a healthy business’. It features guest speakers Thomas Huls, VP of Sales at Chosen Foods, as well as Denise Adamich, Controller at Once Upon A Farm. Both client-partners discuss how they have improved their trade promotion effectiveness and leverage trade spending for business growth, as well as continuously improve upon their deduction resolution process.
Adesso will also participate in the live presentation, ‘Trade Promotion Strategy: Brand Success Depends on it’, Tuesday afternoon. In this presentation we dig into where your trade dollars go, and what you can do to leverage this significant expense more strategically to build your brand and grow your business.
“Our team looks forward to participating in this virtual event next week,” said Fred Schroeder, President & CEO at Adesso Solutions. “Although I look forward to getting back to meeting with our natural-specialty manufacturer friends ‘live’ at Expo East in the fall, this event provides an opportunity for us to participate in a number of interesting sessions. Additionally, we will meet with manufacturers interested in learning more about how they can grow their business through strategic improvement of their trade spending.”
For additional information, we invite you to visit us online at https://AdessoSolutions.com, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.
Adesso’s Client Community ‘Migrates’ to the East Coast With the Flamingo TPM System "Key West" Release
Rolling Meadows, IL. May 31, 2018 – Adesso Solutions announced today the latest Flamingo release, and the Trade Promotion Management (TPM) System’s first migration to the east coast with this release being… Key West!
After a series of releases in the last 3 years, creatively named for west coast beaches, major new client growth and significant technology upgrades created the need for a foundation to move forward. Where better to relax than Key West!
This new foundation includes automated QuickBooks setups, a Software as a Service (SaaS) model for Flamingo and other new improvements. It is also a springboard to take advantage of the improved Offline Planner and Smart Dashboards – both being released prior to the summer season and in time for 2019 retailer planning – for existing and soon to be clients alike. As always, Key West’s functionality is rooted in client recommendations, broader client confirmation and Adesso’s deep industry experience. Over 60% of this added functionality improves ‘ease of use’ for field sales & broker partners, enhancing Flamingo’s position as the easiest to use TPM system on the market.
“The span of the Key West release is across technology, our Flamingo TPM System, as well as our extended services,” said Rich Jones, Executive Vice President of Technology at Adesso Solutions. “Upgrading to Key West also provides the basis to take advantage of other Adesso TPE solutions going forward and has been integral to our long term strategy.”
“We are excited to get clients on the Key West release as quickly as possible.” Said Keith Peers, Senior Vice President of Operations at Adesso. “Invitations for registration to Key West Release webinars and our new, expanded training service will be going out directly to our client community, as well as their broker partners, to ensure that all users are trained and ready for the new functionality.”
For more information about Adesso’s systems and services, as well as the ongoing release process, please contact Karin Souren, Director of Marketing, at ksouren@adesso-solutions.com.
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to medium sized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, as well as an active community for client collaboration. https://www.adessosolutions.com
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Save The Date! 2019 TPE Community Conference
Flamingle With Adesso!
Announcing Fall Client Conference in Rolling Meadows for Adesso’s Flamingo Retail, Foodservice and Natural TPM
Adesso Launches the “Venice Beach” Release of Their Flamingo TPM System
Rolling Meadows, IL (July 13, 2016) – Adesso is excited to announce the 8th product release to enhance the already leading edge Flamingo Trade Promotion Management (TPM) System. Venice Beach builds upon improvements initiated in the Santa Monica release in early 2016, and provides business benefits that include further user control and visibility, system restriction to enhance accuracy, as well as significant time-saving functionality.
“Adesso’s Flamingo Trade Management system is as a standard system,” said Fred Schroeder, President & CEO of Adesso Solutions. “When we add functionality to the product, every client in our TPE Community has access to it. These releases occur between 3 and 4 times each year, and are guided by user feedback and executive business discussions from our regular client conferences.” Continue reading