With the consolidation of several Trade Promotion Management solution providers there is valid concern among clients about whether their version of the TPM solution will be around and supported in the near future.
The fact is it’s not just hard, it’s next to impossible to merge two different solutions. It’s also inefficient. The provider has to make a choice for which one they are going to support going forward. Several of the major TPM “influencers” in the industry have indicated that this problem is real and getting worse.Continue reading