Adesso Earns Best-In-Class Distinction: POI Analysts Cite Client Collaboration, UX, Analytics & Value

Rolling Meadows, IL. September 6, 2018 – Adesso Solutions, a leading US provider of Trade Promotion Management solutions for North American small-midsized CPG companies, is excited to have once again earned the distinction “Best-in-Class” for External Collaboration in the 2018 TPx Vendor Panorama, published by Promotion Optimization Institute (POI).

As key POI analyst, Dale Hagemeyer notes, “We also like the way the company seeks to enable interactions between user organizations at its own seminars or other events to facilitate best practice transfer.” Hagemeyer also comments, “Client upgrade activity continues to be strong as a sign of satisfaction and commitment.”

Among some of the most noteworthy recognitions from this annual evaluation was for User Experience. “The UX has also improved significantly from last year. It is more graphically oriented. The ease of taking data into the “Offline Planner” is noteworthy. It is intuitive and easy to use,” said Hagemeyer. “For usability, POI rate Adesso UX as Above Average, due to the recent enhancements in dashboards, reports, and usability.”

The Vendor Panorama noted that Adesso’s Analytics have been enhanced substantially since the last report. “They are now a standard package that are role-based for both dashboards and reporting. We characterize the analytics as insightful and succinct. POI continues to rate Adesso Analytics as Above Average.” Said Hagemeyer
Once again, Promotion Optimization Institute described Adesso as “a complete TPM solution that is a good value for the money.” In particular, the report cited Adesso as “a steady, if not strong growth vendor, particularly in the SMB and natural foods market with a TPM-only solution focused solely on North America. The additional services around access to industry experts and outsourced system administration are a real plus and improve client satisfaction.”

Fred Schroeder, President & CEO at Adesso Solutions commented, “Client input and collaboration is key to our ongoing strategic initiatives and system improvements. We facilitate business process discussions for how to continually improve trade spending management and strategies.” He continued, “Our client-partners are therefore excited to upgrade, as new releases incorporate what the community needs next in their journey.”

About the Promotion Optimization Institute
The Promotion Optimization Institute, LLC (POI) brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders. Members of POI share practices that are cross-functional in both structured and informal settings through industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry leading summits. http://poinstitute.com/
 
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to midsized North American Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, as well as an active community for client collaboration.  https://www.adessosolutions.com

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REGISTER NOW: Natural-Specialty TPM Seminar in Rolling Meadows, IL – October 20

 

Do KeHE, UNFI & Other Distributor Deductions
Get You All Twisted?

Our seminar will guide you on your journey to accountability!

Adesso’s Natural TPM can help.

Thank you for your interest in our seminars for Natural & Specialty manufactures. We are excited to be hosting our next seminar in our headquarter office in Rolling Meadows, IL, and below are more details. 

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TH Foods Joins Adesso’s TPE Client Community for Flamingo TPM and Outsourced System Administration

Rolling Meadows, IL (July 20, 2016) – Adesso Solutions announced today the addition to their community of Client Partners, TH Foods from Loves Park, Illinois. With Adesso’s Flamingo Trade Promotion Management System, as well as the unique Outsourced System Administration services, TH Foods joins an interactive community of CPG manufacturers on their journey to Trade Promotion Effectiveness (TPE). Together, these companies share significant benefits of trade management efficiency, important industry learnings and best practices, and savings in their overall trade spending.

“TH Foods is a great addition to our TPE Community,” said Fred Schroeder, President & CEO of Adesso Solutions. “They are not only in the Retail segment of the CPG industry, but also in the Natural segment. At Adesso, we have focused increasingly on this growing and important segment, in order to offer a solution that is not only affordable to these manufacturers, but a system that is right for them.”

About TH Foods
Begun in 1984, TH Foods has grown from its beginnings as a small food production company called Sesmark, to a formidable still-growing company called Terra Harvest, or TH Foods.  Today, TH Foods has grown into a leading manufacturer in the snack food industry. Known worldwide for our new, innovative snack products, our product line includes a wide array of sesame, corn and rice snack and cracker products.
 
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages their long history and deep expertise in the industry and a unique suite of solutions, including a TPE community for client collaboration, an all-encompassing TPM (Trade Promotion Management) system on a cloud-based SaaS common platform (.Net), and unique consultative services to maximize the trade promotion effectiveness for the whole client community.   

Energems Selects Adesso’s Flamingo TPM System & Outsourced System Administration Service

 

Adesso Provides Added Energy to Energems’ Trade Promotion Effectiveness

Energems has selected the Flamingo TPM System to not only manage, but also improve trade promotion effectiveness. This TPM system is extremely user friendly, and has all the key functionality to effectively manage their trade promotions, giving them visibility into all aspects of their trade spending.

By also selecting Adesso’s Outsourced Administration Service, Energems gets a dedicated expert who knows the Flamingo TPM System, and who learns their business, which leads to faster administration response time, ensures administration consistency, answers questions and importantly avoids lost time and money from admin turnover, retraining, incorrect usage and incorrect data input. Finally, it’s more affordable than a full-time employee.

About Energems

Energems, the cleaner, healthier and tastier way to get the energy you want, when you want it, are bite-sized chocolate energy supplements made with delicious dark chocolate and just the right amount of caffeine, plus vitamins B and D with no artificial colors, flavors or preservatives.
One serving, or three gems, is the caffeine-equivalent of a cup of coffee or an energy drink and one serving is only 50 little calories.

Adesso Hosts Annual Product Planning Conference

Adesso Clients On Newest TPM Product Release To Outline Product Priority Roadmap
Rolling Meadows, IL (September 4, 2014) – Adesso Solutions, a leading provider of trade promotion management solutions and trade promotion activation services for small to midsize consumer packaged goods manufacturers (SMB CPG), announced today their annual Product Planning Conference to be held on October 7 th and 8th in their corporate headquarters. Continue reading

Are you sure the TPM solution you are reviewing is fully transactional?

Some solutions are being positioned as fully transactional, able to handle all the trade promotion management needs of CPG manufacturers, so you have to be careful what you are reviewing. Therefore, you need to make sure they are capable of executing each step in the traditional TPM process of Plan, Execute, Monitor, Settle and Analyze.
There are several things to do to avoid making the wrong purchase.Continue reading

It’s Not Just About the TPM Software

Too many small and medium sized (SMB) CPG’s seem to think that the “TPM software” is the panacea that will be the answer to their problems. Therefore, they send out their RFP and call in the usual solution providers in the TPM space for “demos” of the solution. And so it kicks off the next “rush to the demo” on the part of the providers anxious to display their fancy approach to clearing a deduction and how few clicks it takes to perform a particular function.
But this approach can be very misleading because maximizing trade promotion effectiveness (TPE) requires much more than just the software. It’s also about the approach, the partnership with the provider, and the ability to tap into a community of other SMB CPG’s for perspective and benchmarking. Continue reading

Does searching for and implementing a Trade Promotion Management solution have to be long, hard, painful and costly?

Not today. Years ago it used to be.
Then the TPM solutions from major software providers were all customized, costly, long processes that were also not that effective. Now the better TPM solutions can be implemented often within 12- 16 weeks or less since the product already exists in the cloud and your users just log in. All you have to do is add your data and configure it to your hierarchies for the retailers and products. TPM solutions are created with the ability to integrate to all of the ERP systems.
This isn’t as scary as it sounds and it’s done at every company so you are not unique. Then the set-up costs and monthly subscriptions are really very reasonable in both the absolute, and particularly when you view them as a very small percentage of the millions of dollars you spend on trade promotions to ensure they are controlled and effective.Continue reading

Are you drilling down to the weekly results by major SKU at each retailer or just reading the averages?

You should be drilling down because there’s gold in them hills! It’s easy to speak to averages because it requires less work. But averages hide important details.
For example, your average price doesn’t tell you how much of your volume is sold on deal, or that one major deep discount blowout sale drove so much volume in 2 weeks that it is impacting the entire year’s average. You could be too high or too low of your pricing goal vs your competition most of the year but the average hides that. What if you didn’t get that sale next year? Continue reading