With the complexities of deductions, navigating your company’s trade spend can be a troublesome process, quickly spiraling out of control and costing your company more than it should. Although, with the right tools, trade spending can be seamless, ultimately benefiting companies and creating a successful path to the future.

Watch this webinar to hear Adesso’s President & CEO, Fred Schroeder, and New Hope Network’s Executive Director of Content, Jessica Rubino, discuss how natural products CPG brands can wrangle their trade spending, ultimately boosting their bottom line.

In this 27-minute on-demand webinar, they discuss what goes into trade spending, key challenges natural products companies face, realistic examples, and how to overcome common obstacles and begin to leverage trade spending strategically for business growth.

Incorporating a trade solution to your business could be pivotal in saving your business money. Often times, brands underestimate the percentage of their revenue being attributed to trade spending, but integrating a trade management system can help support your business and boost your bottom line.

Watch this micro webinar on-demand with Adesso to get actionable steps for how to reign in trade spend and how natural products CPG brands can ensure their promotional strategies are supporting their revenue goals.

This webinar is third in a 4-part series in our ongoing partnership with New Hope Network. While the first two webinars address the challenges of trade management, as well as the measurable benefits of a solution, Adesso’s President & CEO, Fred Schroeder and Nancy Coulter-Parker of New Hope Network continue the discussion to explore what to look for in a trade promotion partner.

With decades of industry experience, Fred provides his expertise on qualities to look for in a solution provider, and how Adesso Solutions matches up to these traits. Through their discussion on 4 key areas to consider, Fred shares his conclusions on how partnering with the right trade promotion partner enables you to leverage trade to maximize growth for your business.

This webinar is last in a 4-part series in our ongoing partnership with New Hope Network. The first three webinars address the challenges of trade management, as well as the measurable benefits of a solution, followed by a discussion to explore what to look for in a trade promotion partner.

Trade spend has been an issue for CPG manufacturers for decades. Often making up 20-40% of gross revenue, it’s important for businesses to understand how to best use trade spend to their benefit. Adesso Solutions has been a leader in the small and medium CPG space for over 20 years, and our experts are ready to demystify trade spend and help businesses save money.

When working with Adesso, you will quickly understand the details surrounding your trade spend, spend less time on administrative tasks, and most importantly, make more effective short- and long-term spending decisions to leverage trade spend as a key marketing tool.

Watch this quick webinar with Fred Schroeder, President and CEO of Adesso Solutions, to learn how brands can set themselves up for success in 2023 by understanding their trade spend.