Adesso Features Robust Smart Dashboards & AdessoU Training Program at Annual Collaborative Fall Client Conference

Rolling Meadows, IL. (October 10, 2018) – Adesso announced another successful client event, The ‘Trade Experts Council Conference’. As one of Adesso’s TPE Community events, it saw a 30% increase compared with last year, and an increasing representation of clients in the community.
This conference focused on 3 new initiatives, along with revealing the latest release, Summerland Key, and an in-depth and extensive session on system suggestions for Flamingo TPM, Adesso’s TPM system.
The new initiatives included:

  • The formal launch of the AdessoU training program, which has already trained over 200 Flamingo TPM client and broker partner users to-date across various aspects of the system, resulting in broader usage, effective change management and stronger partnerships.
  • The launch of the Smart Dashboards reporting platform, along with the various elements and ongoing plans.
  • The exclusive Sales Leadership Community, a share group for senior sales executives to address both trade spending best practices and discuss key industry opportunities relevant to SMB sales leaders.

“Our demonstration of Adesso’s Smart Dashboards reporting was a key session of the conference,” said Fred Schroeder, President & CEO. “Especially the resulting business benefit discussions for current usage and input into future enhancements, based on client needs for analyzing their business for improved trade effectiveness.”

Steve Huisenga, Vice President of Sales at American Pop Corn Company said, “The conference was informative, and I learned a lot as always. I am excited about Adesso’s new initiatives, particularly the Smart Dashboards for more robust reporting, and updates to the Offline Planner. The Sales Leadership Community is yet another great example of Adesso listening and providing expertise for SMBs to be more effective with trade. It is also great to share ideas and collaborate with other CPG manufacturers.”

About Adesso Solutions
Adesso Solutions is a leader in Trade Promotion Effectiveness for small to midsized CPG manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, and an active community for client collaboration.  https://www.adessosolutions.com

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Adesso Joins Back-to-School Excitement & Launches 1st Semester TPM Course Offerings at “Adesso University”

Rolling Meadows, IL. August 15, 2018 – As the Adesso Client Community begins to prepare for their kids embarking on the brand new school year, Adesso proudly presents the first semester course offerings of “Adesso University”, the company’s newly expanded and formalized training initiative. This training program expands upon the existing new-client training already offered to Flamingo TPM client-partners. It presents a new initiative that aims to assist the client and broker partner community in leveraging Adesso’s Flamingo TPM system to achieve best practices in trade promotion management through ongoing and consistent training opportunities through a variety of media.

The first semester of course offerings will include webinars, offered at multiple timeslots, with a focus on business process and best practices as they relate to and compliment Flamingo TPM system usage. This initial phase will include some intro level offerings, such as New Deals 101 and Deductions 101, among others. After Initial Training as a prerequisite, Offline Planner 201 will also be offered in the Fall Semester. And for existing clients upgrading to the latest release, Key West A1A will be offered.  Unfortunately, it will not be offered ‘on location’ at this time.

“We are working hard to keep our training relevant to our client partner’s business objectives, and integrating Best Practices into this is a major step. A key objective is to keep folks engaged and wanting more, so it is a different approach,” said Fred Schroeder, President & CEO at Adesso Solutions. “It will also be fun, as well as, very educational – it is a process, and it is our role to be partners to improve their results!”

About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to medium sized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, as well as an active community for client collaboration.  https://www.adessosolutions.com