Micro-Webinar Series (#1 of 4): Get Your Trade Spend Under Control

NHN Micro-Webinar Series 1 of 4 Get Your Trade Spend Under Control

New Hope Network Micro-Webinar #1 of 4

Get Your Trade Spend Under Control

With the complexities of deductions, navigating your company’s trade spend can be a troublesome process, quickly spiraling out of control and costing your company more than it should. Although, with the right tools, trade spending can be seamless, ultimately benefiting companies and creating a successful path to the future.

Watch this webinar to hear Adesso’s President & CEO, Fred Schroeder, and New Hope Network’s Executive Director of Content, Jessica Rubino, discuss how natural products CPG brands can wrangle their trade spending, ultimately boosting their bottom line.

In this 27-minute on-demand webinar, they discuss what goes into trade spending, key challenges natural products companies face, realistic examples, and how to overcome common obstacles and begin to leverage trade spending strategically for business growth.

Jessica RubinoModerator:

Jessica Rubino
Executive Director, Content
New Hope Network

Fred SchroederSpeaker:

Fred Schroeder
President & CEO
Adesso Solutions

How to Master the Art of Trade Spending to Grow a Healthy Business


New Hope Network Webinar

How to Master the Art of Trade Spending to Grow a Healthy Business

Every manufacturer in the natural and organic space is in business because they see the opportunity and want to tap into the fast-growing healthy living movement. Also, in this climate as more and more consumers turn to natural and organic products to support wellness.

 Managing trade spending can be complex without proper expertise, processes, systems and training. So, it’s critical to have the right information and resources at your fingertips. During this webinar, we tap key industry experts to share insights into how to develop a strategic trade spending plan that will set your company up for short- and long-term success. Watch New Hope Network’s on demand webinar, ‘How to Master the Art of Trade Spending to Grow a Healthy Business’.

Educational Natural-Specialty Trade Spending Webinar


We Invite You to Join us for a Natural-Specialty Trade Spending Webinar

Trade spending in the Natural-Specialty segment is highly complex. Most emerging manufacturers lack the time to both manage this expense, and then leverage the opportunity to grow their businesses through a sound trade spending strategy – based on achieving your KPIs. Today, most manufacturers are using Excel, however, there is a simpler, more effective and cost-efficient approach. It not only manages this significant expense, but enables strategic growth, consistent with your overall company objectives, to drive the rapid and profitable growth you need to scale.

Would You Like to Learn to Leverage Trade for Strategic Growth?

During this Natural-Specialty Trade Spending webinar, we will share some of the successful practices and approaches our clients have used to grow their business, reduce trade spending on a ‘rate per case’ basis, and achieve repayment for unauthorized deductions/chargebacks. We will also share information we have gathered on trade spending in the Natural-Specialty segment in general and some categorization of trade that clients leverage to manage their business.

Webinar Overview

  • Review the current situation around trade spending today.
  • You’re spending more than you think – understand it, and learn what you’re getting for the investment.
  • Compare ‘working’ vs. ‘non-working’ trade.
  • Discuss how to improve your trade effectiveness in a progressive, structured fashion.
  • Provide real examples of companies addressing trade effectiveness and growing their business.

Cost: Complimentary!

We hope you can make it, and look forward to the opportunity to speak with you soon!

Contact Us for upcoming sessions!

Boardwalk Re-Imagined Deduction Settlement – Join a Webinar


Would You Like to Cut Deductions Admin Time by 93%?

Wouldn’t it be nice if you could automate the traditionally manual and time-consuming step of bringing trade documents and data, such as contracts and deduction backup documents into the TPM system?

We Have Now Made This Quick & Easy!

So, What Is


Addresses the challenge of organizing and consolidating MCB/deduction backup, and simplifies finding the appropriate deal.


Deduction backup documents, from distributors such as UNFI/KeHE, are sent to a secure FTP site, and deductions are populated.


Promotion deductions (typically > 75% of the deduction) are targeted based on customer, amount and date, which becomes more accurate over time.

“Technology is the cornerstone at Adesso, and we continue to enhance our solutions based on feedback from our client community. We developed the Boardwalk Re-Imagined Deduction Settlement solution  based on client and not-yet client suggestions, and is a key offering that will impact efficiency and business process among our client community.” Rich Jones, EVP of Technology Adesso Solutions

How It Works...

We Simplify & Automate Your Settlement Process!

You, or your broker partner, simply upload your emailed or downloaded backup from your distributor into a central location within the Flamingo system.

Boardwalk reads your images and finds the best matches for the backup, based on invoice #, check #, and deduction amount; then recommends which promotions to match each deduction, significantly narrowing the scope so all you need to do is approve or update the recommendation to the appropriate deduction and then finalize the settlement.

Would you like to know more?

Join us for a half hour webinar to review Boardwalk — our newest solution that can help you reduce your MCB/deduction settlement time by 93% or more!

Boardwalk Benefits You,
Your Sales Agency Partners
& Your Retailers

Boardwalk BenefitsReduce admin time (most recently cited as over 93%) addressing settlements from the initial short-pay to the closing of the deal. Boardwalk BenefitsQuickly collect the ‘low hanging fruit’ of repays, and eliminating double-dipped promotions so you can move to deeper trade analysis and more effective promotions – benefiting both your business and your retail partners.

Adesso Connected with Natural-Specialty Manufacturers as Premier Provider Sponsor


Offering Trade Spending Learning at Natural Products Expo Virtual Event

Rolling Meadows, IL. March 10, 2021 – We were extremely pleased to connect with hundreds of CPG manufacturers during Natural Products Expo Virtual March 2 through March 4 as a Premier Provider Event Sponsor. Spark Brand Success, which united service providers and natural-specialty brands in the first Natural Products Expo Virtual event of the year, was all about giving manufacturers the information and resources they need to thrive in 2021—and beyond. In addition to attending presentations and virtual networking events, Adesso’s participation included the presentation, ‘Trade Promotion Strategy: Brand Success Depends on it’ day-1 of the live-streamed event. Another session offered was an on-demand educational webinar, developed in partnership with New Hope Network. Additionally, Adesso’s virtual booth offer a variety of educational materials, such as flyers, brochures, and case studies for manufacturers to take advantage of.

Adesso continues to expand upon its community by offering ongoing trade education opportunities for CPG manufacturers through a number of different media. Current offerings include:

  1. The on-demand webinar, How to master the art of trade spending to grow a healthy business, featuring guest speakers Thomas Huls, VP of Sales at Chosen Foods, as well as Denise Adamich, Controller at Once Upon A Farm. Both client-partners discuss how they have improved their trade promotion effectiveness and leverage trade spending for business growth, as well as continuously improve upon their deduction resolution process.
  2. The comprehensive eGuide, ‘The Secret to making Trade Spending Your Greatest Ally,’ Adesso developed in partnership with New Hope Network, which is available to download on their website.
  3. The invitation to connect, have a conversation, and request additional materials for learning how to more effectively manage trade.

“Our team enjoyed participating in last week’s virtual event, which was well-run by New Hope Network,” said Fred Schroeder, President & CEO at Adesso Solutions. “We made lots of connections, participated in a number of interesting sessions, as well as met with manufacturers interested in learning more about how they can grow their business through strategic improvement of their trade spending. We look forward to continuing the conversations and to getting back to meeting with our natural-specialty manufacturer friends in-person at Expo East in Philadelphia this fall.”

For additional information, we invite you to visit us online at https://AdessoSolutions.com, or contact Karin Souren, Director of Marketing directly at ksouren@adesso-solutions.com or 847-342-1095 x4031.

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Webinar: Gain Better Control of Trade Spending & MCB’s

Would You Like Better Control of Your Trade Spending & MCB’s?

Your trade spending is probably around 25% of your revenue as most CPG manufacturers. Are you managing this using spreadsheets? To know where your dollars are spent and to make them work harder – and to manage your deductions/MCB’s better – may we suggest a better option?

How about a Trade Promotion Management solution that is

affordable, quick to set up & easy to use?

Interested? Join a webinar – for a quick overview and demo!

Here’s why:

We have made our Flamingo system affordable to manufacturers in the Natural-Specialty segment…it is priced based on your company size, with unlimited user licenses. And the solution grows as you do!

You’ll be up, running, and generating results quickly. In fact, if you’re using QuickBooks, our interface enables you to be up in as little as a week! And we handle the administration!

No need to worry about complexity – it is simpler than spreadsheets, and your team and brokers will love it! The system will even manage approvals and send daily reminders to your team to make your life easier. Plus, our ongoing training program has live training, ease-of-use materials and webinars to for continual improvements to usage and accuracy.

To find out how YOU can be live in Flamingo WITHIN A WEEK,
[ Contact Us! ]