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Why Are the Two “C’s” the Most Important Best Practices In Trade Management?

The “Two C’s” represent “Commitments” and “Contracts”: To effectively manage trade spending Adesso’s best practice is that all promotions or deals require that both Commitments and Contracts be uploaded into the Flamingo system.

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The “Two C’s” represent “Commitments” and “Contracts”:

  • To effectively manage trade spending Adesso’s best practice is that all promotions or deals require that both Commitments and Contracts be uploaded into the Flamingo system.
  • Every client partner should make it mandatory. Why?

It holds everyone accountable!

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