We get this question all the time, so why not address it upfront?
And there is a rationale…
The answer is rather simple. As we began talking a few years ago, we realized quite a difference between our client-partners, and others that were inquiring about a trade promotion solution.
First, most of our clients were rather relaxed discussing trade. They had a handle on things and were progressing according to their plan and objectives. On the other hand, those using spreadsheets and other systems had quite a different demeanor.
It simply became apparent that what we really do is help CPG small & midsize manufacturers relax about their trade promotion spending.
Secondly, we have a core group of client-partners that like our client conferences, have developed a network, and learn quite a bit from each other. So, we simply thought that a more formal approach to a ‘community’ would be a further benefit to our clients.
What’s more relaxing and community-driven than a Flamingo? And we thought it was also a lot of fun!
So, today, our clients meet at our conferences, don their ‘Adesso-Garitaville’ t-shirt for the reception, discuss whether they are on the Key Largo release yet, and what they think of the next wave of Smart Dashboards. One Director of Finance at one of our clients even wears his flamingo-embroidered seersucker shorts!
And, many of our conferences and training events are at our office just west of Chicago O’Hare Airport. No, not the most tropical location, but we do play Cornhole games and eat fresh popcorn (Jolly Time is a generous client) between sessions. We also host conferences in warm, sunny locations from time to time.
When you’re a company with the right process, practices & system to manage trade spending and effectiveness with your client-partners, it’s rather simple and fun!
We like to treat it that way.
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